When I joined the company, Professional Services didn't exist. No catalog. No pricing. No team. Nine years later, the practice I built from nothing was generating $34M+ in annual revenue and appeared as a material line item on a NYSE IPO prospectus.

In this episode, I walk through what it took, the legitimacy fight, the catalog architecture, the governance frameworks that made scale possible, and the decisions made before any of the revenue existed to justify them.

Read more on my Post Sale Revenue Substack

Connect with me at MG-EQ Strategic Consultancy

In today's conversation, Joe McMahon, founder of Azoia Endurance plant based energy gel, shares his journey from being an avid runner to creating a unique line of fuel for endurance athletes.

Joe discusses the challenges of product formulation, the importance of community and feedback, and the persistence required in entrepreneurship.

He emphasizes the significance of simplicity in nutrition products and outlines the future plans for the brand, including distribution strategies and the role of co-founders in navigating the complexities of the supplement industry.

Connect with Joe and Azoia Endurance at:

https://www.instagram.com/joe.mc.mahan

https://azoiaendurance.com/

In this episode of The Strategy Seat, I sit down with Jordan Dial, the creator behind Kentucky Ginger, a cocktail and lifestyle brand defining mixology for the modern day. Jordan has turned simple ingredients into an aspirational experience, building a brand that blends storytelling, aesthetics, and accessibility. We talk about the art of making cocktails approachable without sacrificing sophistication and the strategy behind building a community around a lifestyle brand.

This week, I sat down with Cameron Miller, founder of Move Charlotte and Charlotte Apartments, the city’s premier social-media-based apartment marketplace.

From viral aerial tours of the Queen City to authentic neighborhood reviews, Cameron is shaping how newcomers experience Charlotte.

Check out Cam's content on Instagram and TikTok

Welcome to season two of The Strategy Seat Podcast!

We are sitting down with leaders, entrepreneurs, and creators who share their strategies behind growth, leadership, and innovation.

New episodes release weekly on Apple Podcast, Spotify Podcast, or wherever you get your podcasts.

Click Subscribe today!

Guest: Gina Maier Vincent | Author, Speaker, Founder of Exquisitely Aligned

What if success doesn’t feel like success?

That’s the question we dive into with Gina Maier Vincent—an entrepreneur, author, and mindset strategist helping high-achievers break free from lives that look good but feel misaligned.

I read Gina’s book twice before this conversation—and it stopped me in my tracks. Her story is raw and her message is powerful. If you’re in a season of change, burnout, or redefinition—this episode is your signal to pause and ask yourself: What do I really want?

This week I am talking with Chad Howard and diving into the unexpected world of entrepreneurship through the lens of portable sanitation.

Chad is the founder of Halftime Rentals, a Charlotte, NC based port-a-potty rental company.

After a decade-long career with Procter & Gamble, managing powerhouse brands like Swiffer and Febreze, Chad walked away from the corporate track to launch his own company — fueled by grit, analytics, and a hurricane that changed everything just two months in.

Halftime Rentals

Connect with Chad on LinkedIn

Tiny Money Article on Chad and Halftime Rentals can be found here

Please rate and subscribe to The Strategy Seat for more!

This week I chat with Doug Dishman, an executive recruiter at FPC Dallas in Dallas, Texas. Doug offers a unique perspective on talent strategy, blending his expertise as a seasoned recruiter with his background as a former operator who expanded customer success teams in rapidly growing SaaS settings.

During our conversation, we delve into common pitfalls companies encounter in the hiring process, the detrimental impact of fear and ambiguity on progress, and the emerging significance of self-awareness for both employers and candidates in the recruitment realm.

Please rate and subscribe to The Strategy Seat for more!