When I joined the company, Professional Services didn't exist. No catalog. No pricing. No team. Nine years later, the practice I built from nothing was generating $34M+ in annual revenue and appeared as a material line item on a NYSE IPO prospectus.

In this episode, I walk through what it took, the legitimacy fight, the catalog architecture, the governance frameworks that made scale possible, and the decisions made before any of the revenue existed to justify them.

Read more on my Post Sale Revenue Substack

Connect with me at MG-EQ Strategic Consultancy

In today's conversation, Joe McMahon, founder of Azoia Endurance plant based energy gel, shares his journey from being an avid runner to creating a unique line of fuel for endurance athletes.

Joe discusses the challenges of product formulation, the importance of community and feedback, and the persistence required in entrepreneurship.

He emphasizes the significance of simplicity in nutrition products and outlines the future plans for the brand, including distribution strategies and the role of co-founders in navigating the complexities of the supplement industry.

Connect with Joe and Azoia Endurance at:

https://www.instagram.com/joe.mc.mahan

https://azoiaendurance.com/

In this episode of The Strategy Seat, I sit down with Jordan Dial, the creator behind Kentucky Ginger, a cocktail and lifestyle brand defining mixology for the modern day. Jordan has turned simple ingredients into an aspirational experience, building a brand that blends storytelling, aesthetics, and accessibility. We talk about the art of making cocktails approachable without sacrificing sophistication and the strategy behind building a community around a lifestyle brand.