Pedro Mendonça is almost a year into his into his role of global senior vice-president for Bacardi and rums. His experience is vast, spanning more than 30 years in the spirits industry, and working for the likes of Diageo, leading teams in Latin America, Asia Pacific and worldwide. As you’ll hear during our conversation, at Bacardi, Pedro’s focus is on building on the rum brand’s 163-year legacy. Pedro speaks with such honesty about his approach to purposeful brand growth – and it’s not solely about education; people, relationships, movement, and enjoyment are all just as important to the future success of the brand, and the rum category as a whole. We also cover the topic of rum’s premiumisation journey, the significance of the globally name-called Bacardi and Coke order, and exciting areas of opportunity for the category.

Keep up to date with the latest spirits and cocktail news from The Spirits Business here:

https://www.thespiritsbusiness.com/

Follow along on Instagram:

https://www.instagram.com/spiritsbusiness/

Keep updated on LinkedIn:

https://www.linkedin.com/company/spirits-business/

Follow along on X (formerly Twitter):

https://x.com/spiritsbusiness

Find us on Threads:

https://www.threads.net/@spiritsbusiness

Take a look at our videos on our YouTube channel:

https://www.youtube.com/@TheSpiritsBusinessMagazine

The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

Hosted on Acast. See acast.com/privacy for more information.

While most of us are tied to computers, mobiles or any other form of technology for most of the working day – and let’s face it, probably in our spare time too – Geraldine Kavanagh’s experience is the polar opposite. Her passion for outdoors led her into foraging, which she has turned into a full-time career, creating award-winning gins at Ireland’s Glendalough Distillery. In this episode, Geraldine and I discuss her love of nature, the challenges and ease of sourcing botanicals in the wild, and tips for anyone eager to safely try their hand at foraging. I guarantee you will want to switch off from the digital world and head outside after hearing Geraldine’s story and words of wisdom in this episode.

Keep up to date with the latest spirits and cocktail news from The Spirits Business here:

https://www.thespiritsbusiness.com/

Follow along on Instagram:

https://www.instagram.com/spiritsbusiness/

Keep updated on LinkedIn:

https://www.linkedin.com/company/spirits-business/

Follow along on X (formerly Twitter):

https://x.com/spiritsbusiness

Find us on Threads:

https://www.threads.net/@spiritsbusiness

Take a look at our videos on our YouTube channel:

https://www.youtube.com/@TheSpiritsBusinessMagazine

The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

Hosted on Acast. See acast.com/privacy for more information.

Southern Glazer’s Wine & Spirits is one of the most renowned distribution companies in the US. But what sets it apart? And what are the key challenges facing brands looking to expand their distribution footprint in the States at present? This week’s podcast guest is Zachary Poelma, who is Southern Glazer’s senior vice-president of commercial intelligence. During our conversation, Zach goes into detail about which categories are growing well at present, the trends he is seeing, and his outlook on the spirits market over the next couple of years.

Keep up to date with the latest spirits and cocktail news from The Spirits Business here:

https://www.thespiritsbusiness.com/

Follow along on Instagram:

https://www.instagram.com/spiritsbusiness/

Keep updated on LinkedIn:

https://www.linkedin.com/company/spirits-business/

Follow along on X (formerly Twitter):

https://x.com/spiritsbusiness

Find us on Threads:

https://www.threads.net/@spiritsbusiness

Take a look at our videos on our YouTube channel:

https://www.youtube.com/@TheSpiritsBusinessMagazine

The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

Hosted on Acast. See acast.com/privacy for more information.