37. Brian Kinsman: we chat Scotch, prestige, affordability, and fast cars with Glenfiddich's malt master

With close to 30 years in the whisky business to his name, Brian Kinsman perhaps needs no introduction. The malt master for William Grant & Sons is renowned for leading the whisky development of some of the most beloved Scotch whisky brands, including Glenfiddich, The Balvenie, Monkey Shoulder, Grant’s and, more recently, The Famous Grouse. Brian is always incredibly generous in sharing his story, knowledge, insights and advice. On this episode, he is no different, reflecting back to the early days of his career and weighing in on important topics regarding whisky, such as single malts versus blends, and prestige versus more affordable, premium products. And for any Formula One fans among our listeners, we also take a deep dive into the global Glenfiddich and Aston Martin Formula One partnership from Brian’s perspective.

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The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

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