Intro & Unsponsored By
Helen kicks off with her “Unsponsored By” segment, introducing Pistache, an Italian linen brand she recently discovered and loves for its breathable, versatile pieces.

Guest Spotlight
Helen welcomes her friend and colleague Elysha Lenkin, a personal stylist with 30+ years of experience in fashion and TV commercial styling. Elysha helps midlife women show up more powerfully in their lives by aligning style with confidence and attitude.

The FREE Style Evolution Sign up HERE!

Main Discussion – Camera Ready Mindset

· Camera ready is an attitude: Being prepared for opportunities, whether a Zoom call or a surprise video.

· Physical + energy: Clothing choices matter, but so does the confidence and presence they give you.

· Authentic casual vs. sloppy casual: Intentional styling doesn’t have to mean “perfect,” just thoughtful.

Practical Styling Tips

· Creative Brief: Define your go-to colors, styles, and silhouettes that reflect your brand.

· Colors: Choose tones that complement your complexion. Teal is a universally flattering color.

· Patterns: Keep prints simple and non-distracting for video.

· Accessories & Balance: Use the “point system” to guide accessorizing. Avoid overloading; balance statement pieces.

· Belts & Shape: Belts can add shape and polish, even if you’ve avoided them before.

· Test on Camera: Mirrors can be deceiving—always snap a selfie or video test to see how an outfit really plays on screen.

Personal Stories & Lessons
Helen and Elysha share experiences from commercial sets and personal shopping trips, highlighting how intentional styling elevates presence, confidence, and even shifts self-perception.

Event Highlight – The Style Evolution
Elysha introduces her free upcoming virtual event: The Style Evolution.

· Runs October 6–10 with 13 experts across fashion, lifestyle, wellness, photography, and more.

· Daily video interviews (about 25 minutes each) available for 48 hours.

· Includes live Q&As and community discussion in a Facebook group.

SIGN UP for the FREE STYLE EVOLUTION HERE!

Takeaway
Being camera ready is about intention, confidence, and energy. A few mindful choices in clothing and styling can help you show up authentically and powerfully—on social media and in life.

This week, Helen kicks off the episode in true Muthership style—by showing up in a dental lab coat. Why? Because the Unsponsored By products of the week are all about oral care. From toothpaste that changed her life (literally) to the softest toothbrushes on the planet, she shares behind-the-scenes stories from working on Sensodyne and Pronamel shoots—and how those experiences shaped her own daily habits.

But after the laughs and lab coats, Helen gets real. What do you do when social media starts to feel overwhelming, draining, or just plain exhausting? In this episode, she shares strategies (including some from Juli’s newsletter wisdom) for resetting your energy, keeping your content fresh, and protecting your mental health while staying consistent as a creator or small business owner.

🦷 Unsponsored By Products

• Sensodyne Toothpaste – A game-changer for anyone with tooth sensitivity. Helen shares how working on brand shoots with dentists taught her everything about sensitivity triggers and enamel health.
• Guru Nanda Toothbrushes – The “butter on the gums” brushes that prove soft bristles can make all the difference.

✨ Main Topic: When Social Media Makes You Spiral

Strategies to reset, refresh, and keep creating:

• Take a Break – From a day to a month, pauses won’t wreck your account.
• Focus on Your Own Content – Audit your past videos, look for patterns, and note what works.
• Curate Your Feed – Follow accounts that inspire you, mute or skip what drains your energy.
• Habit Swap – Replace mindless scrolling with something uplifting (reading, puzzles, even Snapchat for family updates).
• Go Live Instead – Lives can reignite your energy and boost your algorithmic reach.
• Set Time Limits – Build discipline into your day with timers or app controls.
• Mix It Up – Try something silly, quirky, or unexpected to bring back the joy of creating.

🌟 Final Thoughts

At the end of the day, it’s all about finding balance. Social media is powerful, but it shouldn’t steal your energy or your joy. Whether you reset with a break, try new formats, or lean into community, the key is to keep showing up in a way that feels good for you.

And remember: joining the Studio always guarantees a recharge. Weekly meetings, live lessons, and community conversations will leave you feeling motivated and inspired.

JOIN THE STUDIO NOW!!

👉 Don’t miss this week’s Saturday meeting at 11AM ET! A special weekend session where we’ll dive into community building and review Instagram Live behind-the-scenes tutorials.

Today's episode dives into editing basics for creators — why keeping things simple, intentional, and well-paced can make your content stronger and more engaging.

Unsponsored By Segment

• Simple Mills Sweetened Nut Flour Crackers – gluten free, natural, chocolatey crunch, a win.
• Catalina Crunch Protein Cereal – decent crunch, but highlights the murky meaning of “natural flavors” on labels. A reminder to read ingredient lists closely.
• Fashion pick: Babaton vest from Aritzia – vests are back as an easy way to dress up a tank. Plus a nudge to repurpose vintage or forgotten pieces from your own closet.

Editing Tips for Creators

1. Keep It Simple – Clean, tight edits beat cluttered stickers and effects.
2. When in Doubt, Edit It Out – Trim unnecessary pauses or tangents to keep the pace moving.
3. Master Your Editing App – Learn basics in CapCut, TikTok, Instagram, or InShot to avoid roadblocks.
4. Add Auto-Captions – Accessibility + higher engagement for viewers watching without sound.
5. Play With Pacing – Use ramp speed (normal → fast → normal) instead of full-video fast-forward.
6. Overlays & Split Screens – Great for creativity and engagement. (Shoutout to Studio member Linda who went viral using this technique!)
7. Text & Motion – On-screen text and moving captions keep eyes locked in.
8. Audio Matters – Subtle, low-volume background music enhances emotion without overpowering your voice.

Community Highlights

• 🎉 Linda Desjardins – viral Instagram video with split-screen creativity (2.5M views)
• 🌟 Carla @FabnFitByCarla – cast on The Golden Bachelor premiering Sept 24.

Final Thought

• You don’t need to be a pro editor to make engaging content. With some guidance and practice, simple edits can make your videos stand out. JOIN THE STUDIO NOW to level up your content!