Want to scale in 2026? It all starts with the right offer.

In this never-before-released session from the Smart Ecommerce course, Molly Pittman, John Grimshaw, and Ezra Firestone break down the art and strategy of crafting irresistible offers that speak directly to your audience. Whether you're selling journals, leggings, or skincare, this episode is packed with proven tactics to increase conversions—without racing to the bottom with discounts.

"Your product is not the offer […] it's the vehicle to get your customer where they want to go." – Molly Pittman

You'll walk away with fresh clarity on what makes an offer work, how to structure bundles, bonuses, and price points for 2026, and why landing pages still reign supreme.

• Why great offers go beyond just product features.

• How to identify the right "who" for your product (and why it matters).

• The difference between product pages and high-converting landing pages.

• How to structure bundles and promotions that boost AOV.

• Smart discounting strategies that protect your brand's value.

• Real-world examples of offer optimization that increased conversions by 30–50%.

• 💡 Smart ECommerce Course – Learn how to build offers that actually convert: https://smartmarketer.com/smart-ecommerce

• 🚀 Smart Marketer – smartmarketer.com

• 📷 Instagram – @smartmarketerig

• 📧 Omnisend – Try our favorite email & SMS platform and get 50% off your first 3 months: smartmarketer.com/omnisend (Use code: SMART)

00:00 – Intro: Behind-the-Scenes From the Smart ECommerce Course
01:04 – Why Offers Are More Than Just Products
03:49 – Product Pages vs. Landing Pages
05:20 – The Importance of Knowing Your Customer Avatar
08:13 – Bundling Products for Seasonal & Niche Offers
09:47 – Scaling Through Landing Page Personalization
11:46 – Offers for Multi-Audience Products (Like Resistance Band Leggings)
12:14 – How to Build Your First High-Converting Offer
15:02 – Discounting: What's Too Much & Why It Matters
17:11 – Adding Bonuses, Not Just Subtracting Price
18:42 – The "Stuffed Duffle" Strategy: Why Creative Offers Win
20:23 – Offer Optimization: Messaging Over Micro Tweaks
22:13 – Real Example: From "Leggings with Resistance Bands" to "Burn 255 More Calories a Day"

Love this episode? Help us spread the word:

⭐️ Leave a 5-star review on Apple Podcasts
📲 Share this episode and tag us on Instagram using #WeOutHere
📧 Got feedback or questions? Email us at support@smartmarketer.com

Serve the World Unselfishly and Profit 🚀

"These aren't random clips. Each one was part of a conversation that deeply resonated with you, our audience, and together they tell a story about how to build smarter, more resilient businesses in a changing landscape."
– Anthony, Smart Marketer Podcast

As 2025 comes to a close, we're reflecting on the shifts that defined the year; the strategies that moved the needle across offers, customer acquisition, and paid traffic.

In this special recap episode, you'll hear back-to-back clips from Molly Pittman, John Grimshaw, and Pep Hufen, each sharing insights that stood up to real-world challenges. If you're planning your next campaign or refining your offer stack, this episode will help you head into 2026 with clarity and momentum.

• Why Self-Liquidating Offers (SLOs) are essential for scalability in 2026
• How low-cost digital products drive higher AOV and customer value
• The Red Drop case study using education to drive conversions
• What Meta's Andromeda update really changed and how to optimize for it
• Why creative portfolios outperform individual ad tests
• How to structure your campaigns for better results across the funnel

• Smart Marketer: smartmarketer.com
• Instagram: @smartmarketerig
• Omnisend for SMS and Email: smartmarketer.com/omnisend
Use code SMART for 50 percent off your first 3 months

00:00 Intro
01:40 Ezra on Why We Love Omnisend
02:43 Molly on Self-Liquidating Offers
06:45 Increasing LTV with Strategic Offers
08:56 John Grimshaw on Digital Bumps That Drive Revenue
10:44 Red Drop Case Study
14:04 Smart Marketer's $47 Front-End Offer
16:11 Pep Hufen Breaks Down Meta's Andromeda Update
17:57 Creative Portfolios vs One Winning Ad
20:38 Cleanie Case Study
22:25 What to Watch Out For with Andromeda
23:17 What to Focus on Going Into 2026
24:50 Final Thoughts and Outro

Thanks for listening to the Smart Marketer Podcast. If this episode sparked ideas for your brand or helped you think differently about scaling in 2026, here's how to support the show

Leave a 5-star review on Apple Podcasts
Share this episode on social media and tag us using #WeOutHere
Send feedback or questions to support@smartmarketer.com

Serve the World Unselfishly and Profit

Black Friday may be over, but the insights are just getting started. In this behind-the-scenes breakdown, Smart Marketer's Director of Advertising, Denis Paskalev, joins Content Coordinator Zach Dampier to reveal what actually moved the needle during Cyber Week 2025.

From Meta's surprise budget update to a Shopify outage on Cyber Monday, Denis shares exactly how the team prepped, pivoted, and profited; and what you can still apply to your end-of-year campaigns. They also dive into evergreen creative, first-click attribution, and how a smart lead gen strategy made all the difference.

"The results that we're going to see during Black Friday Cyber Monday are always going to be highly impacted by what you have been doing throughout the rest of the year." – Denis Paskalev

• How to use evergreen creative for seasonal promotions

• What changed with Meta's budget controls (and how to adapt)

• The role of lead gen campaigns in doubling client revenue

• How to structure your ads using first-click attribution

• Smart ways to combine email and retargeting for higher conversions

• Why you should start your BFCM promotions early (and beat the CPM spike)

• How community support helped the team move faster and stay informed

• What to do if your BFCM didn't perform, and how to make your holiday sale count

• Mentor Table Mastermind: Mentor Table

• Smart Marketer: smartmarketer.com

• Instagram: @smartmarketerig

• Omnisend Email & SMS Platform: smartmarketer.com/omnisend
  Use code SMART for 50% off your first 3 months

00:00 – Intro - What Happened Behind the Scenes This BFCM
01:16 – Ezra's Favorite Email Tool (And an Exclusive Offer)
02:19 – Meta's Budget Update - Daily Spend is Now +75%
04:03 – Shopify Outage on Cyber Monday (and What They Did)
05:22 – Why Evergreen Ads Still Win
06:42 – The Power of Starting Promotions Early
07:49 – Younger Shoppers Drove Most of the Sales
08:51 – Client Wins - 20–30% YoY Revenue Growth
10:00 – Lead Gen Campaigns that Actually Worked
11:28 – Repurposing Creative From Previous Years
12:29 – Using Meta's Dynamic (Flexible) Creative Format
13:44 – Full-Funnel Thinking and Attribution with Triple Whale
15:14 – How to Adjust Copy for End-of-Year Promotions
17:06 – Where AI Helped (and Where It Didn't)
18:46 – Buy Now, Pay Later's Role in 2025
20:02 – Make It Scarce, Make It Smart - Crafting Better Messaging
21:57 – How Ads Supported Flooded Email Inboxes
23:56 – The Rise of Mobile and Why Desktop Still Matters
25:07 – Staying Agile Thanks to Community Slack Threads
27:23 – Final Thoughts - What to Do If BFCM Underperformed

If you enjoyed this episode, please support the show:

• Leave a 5-star review on Apple Podcasts: Click Here

• Share this episode with your team or on social media. Tag us and use #WeOutHere

• Got feedback or questions? Email us at support@smartmarketer.com

Serve the World Unselfishly and Profit

What do eComm upsells and dog rescue have in common? More than you think.

In this special live recording from Smart Marketer Live's VIP Mentor Table Day, Zach Dampier sits down with Brittany Casella, Head of Enterprise at Zipify's OneClick Upsell. Brittany shares how she climbed from support rep to strategic lead, helping top eCommerce brands boost revenue through post-purchase optimization. Then, the conversation shifts to something deeply personal: Brittany and Molly Pittman's shared mission of rescuing dogs through Fields of Freedom.

"There's always more to be done. You can get higher conversion rates, optimize for more revenue." – Brittany Casella

Whether you're here to grow your business or save some furry lives, this episode is packed with purpose and practical advice.

• Why "set it and forget it" is killing your upsell conversions

• How Zipify merchants are making $30K+ in just 60 days with optimization

• Brittany's journey from customer support to strategic enterprise leadership

• The biggest mistake eComm brands make with upsells

• How dog rescue became a mission of impact (and how you can help)

• The true cost and reward of saving a life

• Zipify OneClick Upsell: zipify.com/oneclickupsell

• Fields of Freedom Dog Rescue: fofdogrescue.com

• Instagram: @fieldsoffreedomrescue

• Smart Marketer: smartmarketer.com

• Omnisend for SMS & Email: smartmarketer.com/omnisend — Use code SMART for 50% off your first 3 months

00:00 — Introduction: Growth, Grit & Dog Rescue
01:28 — Ezra's Favorite Email/SMS Tool: Omnisend
02:32 — Meet Brittany Casella: From Support to Strategy
03:51 — What Zipify Offers and Why Upsells Matter
05:18 — Case Study: $30K Upsell Revenue in 60 Days
06:58 — How Support Roles Prepare Future Leaders
08:11 — The #1 Mistake Brands Make With Upsells
09:43 — Why You Shouldn't "Set It and Forget It"
10:03 — From Ecomm to Dog Rescue: Fields of Freedom's Origin Story
12:18 — Foster Fails, Romeo the Rescue Dog & Garage Adoptions
14:27 — Zach's Dog Adoption Stories
17:19 — The Reality of Rescue: Choosing Who to Save
19:25 — First-Time Fosters and How You Can Help
21:31 — What's the Cost of Saving a Dog?
23:46 — Meet Crypto: From Chain Wounds to Wagging Tail
25:34 — Fan Favorites: Coco, Daisy, Susan and More
26:43 — Wrap-Up: From Kentucky to New York, Serve the World Unselfishly

If you enjoyed this episode, here's how you can support the show and our mission:

• Leave a 5-star review on Apple Podcasts

• Share this episode on social media and tag us @smartmarketer using the hashtag #WeOutHere

• Send your feedback to support@smartmarketer.com

• Support the rescue at fofdogrescue.com

Serve the World Unselfishly and Profit!

🎙️ Episode 253: How to Win on TikTok Shop - Real Strategy Over Viral Hype with Ashley Wright

"People think, 'Okay, a video's gone viral or it's doing really well,' but then realistically you've got to say, has that actually turned into ROI?" – Ashley Wright

In this behind-the-scenes episode from Smart Marketer Live, Content Coordinator Zach Dampier sits down with Ashley Wright, founder of Social Tale and one of the top TikTok Shop experts in the game. With over $80 million in sales under his belt, Ashley reveals what most brands get wrong about the platform and how to fix it.

They dive into pricing psychology, organic vs paid performance, platform patience, and how building trust through content is the real key to social commerce success. If you're wondering whether TikTok Shop is right for your brand or how to scale it without chasing trends, this one's for you.

• Why TikTok Shop isn't plug-and-play and what it really takes to succeed
  
  

• The #1 mistake brands make when launching on TikTok
  
  

• How to structure your social content for trust and visibility
  
  

• Why patience beats quick wins in today's attention economy
  
  

• What top brands get right before even touching TikTok
  
  

• The future of live shopping and social commerce
  
  

• 💼 Ashley Wright's Agency: Social Tale
  
  

• ✨ Ashley Wright on LinkedIn: uk.linkedin.com/in/ashleywright1
  
  

• 🎤 Smart Marketer: smartmarketer.com
  
  

• 🧠 Smart Social Course: landing.smartmarketer.com/pages/smart-social
  
  

• 📩 Omnisend Offer 50% Off for 3 Months: smartmarketer.com/omnisend
  
  

00:00 Intro: Behind the Scenes at Smart Marketer Live
01:21 Ezra's Tool Tip: Why He Moved His New Brand to Omnisend
02:25 Meet Ashley Wright: $80M+ in TikTok Shop Sales
03:28 What Most Brands Get Wrong About TikTok Shop
05:22 Views Don't Equal Revenue: Targeting & ROI Reality Check
06:35 Social Content Isn't Just Conversion, It's Identification
08:00 The Patience Game: TikTok Shop Requires a Long-Term Plan
09:47 Why Instant Gratification is Killing Your Strategy
11:50 You're Growing More Than You Think: Year-Over-Year Metrics
12:17 How Ashley Connected With Smart Marketer and Got Invited
13:43 Inside Smart Marketer Live: Energy, Vibes, and Jeopardy Music?
15:56 Ashley's Latest Win: $6M from a Single Brand on TikTok Shop
17:26 The Future of TikTok: Live Shopping, Retail Reinvented and AI Integration
20:29 Raising Prices and Letting Go of the Wrong Customers
21:50 What "Serve the World Unselfishly and Profit" Means to Ashley
24:32 Why Sharing Your Knowledge Is Smart Business
25:15 Long-Form Ads, Better Hooks and Better Consumer Experiences
25:59 Outro: Thanks for Tuning In!

If you enjoyed this episode, please help us grow:

⭐ Leave a 5-star review on Apple Podcasts: Click Here
📲 Share this episode on social media, tag us, and use the hashtag #WeOutHere
💬 Have feedback or guest suggestions? Email us anytime: support@smartmarketer.com

Serve the World Unselfishly and Profit. 🚀

What keeps a Shopify expert motivated after 15+ years in the game? In this episode, Kurt Elster, creator of the Unofficial Shopify Podcast and longtime Smart Marketer collaborator, joins Zach Dampier live at Smart Marketer Live to share real talk about modern eCommerce, creative fatigue, and building community in an often isolating industry.

"The thing I hang my hat on is two words: enable entrepreneurship. If I can do that with my content, with my efforts speaking or the work, then I'm happy." – Kurt Elster

From actionable takeaways to a raw look at what it really takes to scale on Shopify, this episode is packed with insights for any DTC brand or digital entrepreneur.

• Why "enabling entrepreneurship" fuels Kurt's long-term success

• The #1 Shopify checkout mistake (and how to fix it in 5 minutes)

• What Amazon sellers need to know before bolting on Shopify

• How Smart Marketer Live helped attendees beat the isolation of online business

• The creative demands of Meta's new ad algorithm (Andromeda update)

• Why diverse ad creative matters

• Behind the scenes of a high-speed Shopify theme build for JomBoy Media

• Kurt Elster – Official Website – Learn more about Kurt's work, services, and speaking

• Unofficial Shopify Podcast – Weekly eComm insights with Kurt Elster

• Smart Marketer Website – Courses, strategy, and support for scaling your business

• Build a Perfect PDP Blueprint – Learn the exact structure Kurt used to help boost conversions by 87%

• Smart Marketer Agency – Get expert help growing your eCommerce brand

• Smart Marketer BFCM Sale – Save up to 60% before Dec 4 & support charity while you shop

• Omnisend for Email & SMS – Use code "SMART" for 50% off your first 3 months

00:00 – Intro from Anthony + BFCM promo
01:11 – Ezra shares why he uses Omnisend
02:22 – "Enable Entrepreneurship": Kurt's mission
02:54 – Kurt's experience at Smart Marketer Live
04:02 – From podcasting to partnering with Ezra
05:39 – The power of product detail pages (PDPs)
06:09 – Why Amazon sellers want Shopify independence
07:35 – Ecomm is lonely: The power of in-person connection
08:21 – Meta's creative demands and audience fatigue
09:57 – The checkout mistake that kills conversions
11:24 – Success doesn't mean debt-free: The hidden pressure
12:23 – Custom Shopify build for JomBoy Media
14:05 – What motivates Kurt after 15+ years
15:49 – How Kurt lives "Serve the World Unselfishly and Profit"
18:25 – Outro + Smart Marketer BFCM deal reminder

If this episode inspired you, please:

• Leave a 5-star review on Apple Podcasts

• Share and tag us with #WeOutHere

• Got thoughts? Email support@smartmarketer.com

Serve the World Unselfishly and Profit!

In this powerhouse episode, Smart Marketer's Zach Dampier sits down with Yve-Car Momperousse, CEO & Co-Founder of Kreyòl Essence, the clean beauty brand that turned Haitian Black Castor Oil into a viral, purpose-driven movement. Yve-Car shares what it was like stepping into the Shark Tank spotlight, how she's leveraging AI to evolve her brand, and why poverty alleviation is her true North Star.

"Don't feed into your own hype. What you did five years ago, what you did ten years ago; it matters. But what you do the next five years is critical." – Yve-Car Momperousse

If you've ever wrestled with staying relevant while staying rooted in your mission, this one's for you.

• How Kreyòl Essence blended culture, biotech & commerce to reach millions

• What really happens behind the scenes on Shark Tank

• A powerful mindset shift to avoid being replaced by AI

• Why inclusive marketing is both ethical and profitable

• How to use your founder story as your brand's superpower

• The real reason entrepreneurship is a "team sport"

• Smart Marketer Black Friday / Cyber Monday Sale – smartmarketer.com/BFCM-2025

• Kreyòl Essence Website

• Watch Kreyòl Essence on Shark Tank: Season 11, Episode 11

• Instagram – @yvecar

• Smart Marketer

• Get 50% off Omnisend: smartmarketer.com/omnisend – Use code: SMART

00:00 – Welcome from Smart Marketer + Omnisend Promo
02:08 – Meet Yve-Car: CEO & Co-Founder of Kreyòl Essence
04:47 – How Ezra Firestone Discovered Yve-Car at a Conference
05:52 – Why Community & Collaboration Are Entrepreneurial Superpowers
08:45 – From Executive Assistant to CEO: Don't Minimize Your Experience
11:59 – Why Smart Marketer Events Feel Different
13:09 – Big Takeaway: Let AI Be Your Copywriter, Strategist & Soundboard
15:05 – Don't Feed Into Your Own Hype: Why Adaptability Is Everything
17:24 – Mindset Matters: Why Coaching & Therapy Aren't Optional
19:10 – Inclusion in Ecomm: Why Representation Still Lags
22:28 – Real Talk: Targeting Customers Multilingually
23:27 – Her True North Star: Poverty Alleviation, Not Product Sales
25:37 – Representation Wins: "Now I know I can do it too"
26:38 – Behind the Scenes of Shark Tank: What They Don't Tell You
29:24 – Best Ad Ever? How Shark Tank Helped Them Tell Their Story
30:53 – Final Thoughts + Why This Journey is Bigger Than Business

If this episode inspired you, here's how you can support:

💥 Leave us a 5-star review on Apple Podcasts
📲 Share this episode on social & tag us [@smartmarketer]
📧 Got feedback? We'd love to hear from you: support@smartmarketer.com

💥 Take advantage of our biggest sale of the year – Save up to 60% during the Smart Marketer BFCM Sale + get two bonus gifts. Ends December 4, 2025. → smartmarketer.com/BFCM-2025

Serve the World Unselfishly and Profit! 🚀