(with Ben Bennett)

What's really going on with Meta's latest algorithm update?

In this must-listen episode, Smart Marketer's Director of Creative, Ben Bennett, breaks down what the Andromeda update means for advertisers and how to adjust your creative strategy to keep winning in 2025.

"If we can take creative and make that our advantage, then it's like AI to the speed of sound." – Ben Bennett

Ben shares the four-step framework he uses daily to build high-performing creative and explains why Meta's new system favors marketers who understand message, tone, and audience experience; not just volume.

Plus, you'll hear why obsessing over technical formats like video vs. image is not where performance starts.

Part 2 drops next week and will go deeper into examples, production tips, and AI workflows.

• What the Meta Andromeda update changes for creative strategy

• How to avoid "creative noise" and create performance-driven diversity

• Why your best ads still dominate spend (and how to find more like them)

• The four-step process Smart Marketer uses with agency clients

• What variables actually matter when planning diverse creatives

• Why starting with your best-performing hook changes everything

• Smart Marketer – https://smartmarketer.com

• Smart Marketer Agency – https://smartmarketeragency.com

• Omnisend Email Tool – https://smartmarketer.com/omnisend
  (Use coupon code SMART for 50% off your first 3 months)

00:00 – Intro: Why You Need to Rethink Your Creative Strategy
01:16 – Ezra Firestone on Omnisend: "That's how much I trust that platform..."
02:19 – Meta's Andromeda Update: "It's not just more creative."
03:17 – Is 20 Ads/Week Really Necessary? What the Data Shows
06:01 – "The thing that I think is really awesome about this algorithm is that it helps those with better creative win."
07:51 – Creative Volume vs. Creative Clarity: "They have lost touch on what's working and what's not."
09:40 – Step 1: Choose Your Best Performing Hook
11:20 – Case Study: Good Riddance Natural Insect Repellent
13:02 – Step 2: Build an Experience Around the Hook
14:01 – The Role of Tone, Setting, and Persona in Ad Performance
16:49 – How Demographics and POV Impact Results
18:33 – Match Your Creative to Viewer Behavior on Facebook
19:28 – 3 Example Creative Plans Using the Framework
20:31 – Step 3: Add Technical Variables (Format, Length, Placement)
21:51 – Final Framework: "When a hook and experience have a baby, they make an ad."

If this episode gave you a new perspective on creative strategy, we'd love to hear from you.

✅ Leave a 5-star review on Apple Podcasts
📲 Share this episode and tag us using #WeOutHere
💌 Questions or feedback? Email us: support@smartmarketer.com

Serve the World Unselfishly and Profit! 🚀

"You're literally solving the biggest problem in business right now." – Molly Pittman

What if you could add high-margin, recurring revenue products to your business without worrying about inventory, cash flow, or manufacturing? In this episode, Molly Pittman sits down with Martins Lasmanis, CEO of Supliful; a platform that makes launching white-label consumables as easy as clicking a button. Whether you sell physical products, run a digital business, or want to boost LTV, this is the growth strategy you didn't know you needed.

Martins shares why everyone will be selling consumables in the next two years, how micro-brands are eating up market share, and how Supliful uses AI to suggest the perfect product for your audience.

• How to add a supplement, coffee, or skincare product to your offer in minutes

• Why recurring revenue is critical for scaling in today's market

• The "print on demand" model for consumables (with no upfront cost)

• Why micro-brands are thriving (and how you can join them)

• How AI is making product launches faster, smarter, and easier

• The one mistake that kills repeat sales—and how to fix it fast

• What certifications and compliance actually matter in this space

• Real case study: $1.7M in added revenue in just 3 months!

• Supliful – supliful.com

• Molly Pittman – mollypittman.com

• Smart Marketer – smartmarketer.com

• Omnisend (SMS & Email) – smartmarketer.com/omnisend – Use code SMART for 50% off

• Instagram – @smartmarketerig, @mollypittmandigital

00:00 – Intro from Anthony: Supliful solves a BIG problem
01:17 – Ezra's endorsement: Why we love Omnisend
02:20 – Meet Martins: From posters to profitable consumables
04:33 – How Supliful removes ALL the friction of launching new products
05:33 – The problem with non-recurring products (and how to fix it)
06:33 – Why consumables are the next big thing for all business models
07:47 – The rise of micro-brands and personalized offers
09:03 – Consumer behavior shift: Buying shampoo and cold brew online
10:55 – How easy is it to launch a supplement? (Hint: very)
12:21 – AI-powered product recommendations based on your brand
13:27 – No inventory, no problem: How Supliful's model works
14:21 – Already selling skincare or supplements? Here's why it still makes sense
15:11 – Hot categories for 2026: Coffee, functional products, and more
16:00 – Niche targeting with broad-market products
16:29 – Case Study: From 20 to 20,000 orders per month
18:16 – Why quality and transparency are non-negotiable
20:00 – Why now is the time to add recurring products
21:19 – Final thoughts: This is a win-win-win model
22:28 – Outro: Rate, review, and thank you for listening!

Enjoyed this episode?
Please take a moment to support the show:

📢 Leave a 5-star review on Apple Podcasts
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💌 Have feedback? Email us at support@smartmarketer.com

Serve the World Unselfishly and Profit! 🚀

"We knew we wanted the best information out there in the space, that's a given, but we wanted this to feel like a family atmosphere." - Molly Pittman

In this episode, Molly and Zach Dampier take you behind the scenes of Smart Marketer Live 2025 from packed roundtables and unforgettable presentations to Denver bowling nights and real-life connections that made it all magic. Whether you were there or tuning in from afar, this recap captures the insight, energy, and community that made Smart Marketer Live 2025 unforgettable.

• Why Smart Marketer Live is unlike any other marketing event
• How the roundtable sessions created powerful business breakthroughs
• The smartest way to gather testimonials and social proof
• What Molly learned from Meta and TikTok Shop insiders
• The secret to running high-impact content collection on-site
• Why this event is a must-attend for remote marketers and entrepreneurs

• Smart Marketer – https://smartmarketer.com
• Mentor Table Mastermind – https://smartmarketer.com/mentor-table
• Molly Pittman – https://mollypittman.com
• Fields of Freedom Dog Rescue – https://www.instagram.com/fieldsoffreedomrescue
• Omnisend – https://smartmarketer.com/omnisend
• Use code SMART for 50% off your first 3 months
• YouTube Channel – https://www.youtube.com/@SmartMarketerYT

00:00 – Welcome and What to Expect
03:55 – Behind the Scenes: Content Creation, Testimonials, and Team Wins
07:08 – Why Live Events Still Matter (and What Made This One Special)
08:41 – Session Highlights: TikTok Shop, Meta Ads, Tactical Baby Gear
09:45 – Roundtable Strategy and Why It Was a Game-Changer
11:00 – Real Talk at the Social Media Table: Misconceptions and Wins
13:46 – The Vibe: Parties, Friendships, and Unexpected Connections
18:50 – What's Next: Tickets for 2026 and Speaker Interviews Coming Soon
20:30 – What's Next: Interviews With Speakers from SML25

If you enjoyed this episode, please take a moment to:

✅ Follow and review us on Apple Podcasts: Click Here
📲 Share this episode on social and tag us using #WeOutHere
💌 Got feedback? Email us at support@smartmarketer.com

Serve the World Unselfishly and Profit. 🎉

What does it take to go from intern to indispensable? In this episode, Smart Marketer CEO Molly Pittman interviews Content Coordinator Zach Dampier; her cousin and long-time teammate about his inspiring journey from college intern to running all of Smart Marketer's organic content.

Zach shares what he's learned along the way about content strategy, working in customer support, building a career with no roadmap, and navigating family dynamics inside a fast-paced business.

"A marketing degree is nice, but it's definitely not needed for this industry." - Zach Dampier

Whether you're building a team or building your own career, this episode is full of honest insights, practical advice, and a refreshing look at what it means to grow with a company over time.

• How to spot and nurture long-term team members with high potential
  
  

• Why starting in customer support is the smartest entry point into any business
  
  

• How Zach transitioned from intern to leader without formal job titles
  
  

• The pros (and real talk) about working with family
  
  

• Why managing content across multiple platforms is about more than just volume
  
  

• A fresh take on hiring: when to invest in experience vs. potential
  
  

• Smart Marketer – smartmarketer.com
  
  

• Molly Pittman – mollypittman.com
  
  

• Instagram – @smartmarketer
  
  

• Instagram – @mollypittmandigital
  
  

• Fields of Freedom Dog Rescue – fofdogrescue.com
  
  

• Omnisend – smartmarketer.com/omnisend (Use coupon code SMART for 50% off your first 3 months)
  
  

00:00 – Intro from Anthony + Why This Episode Matters
02:04 – Meet Zach: From Intern to Key Team Member
06:00 – How a High School Elective Sparked a Marketing Career
08:35 – Zach's Early Intern Tasks: Ads, Reports & Client Research
11:33 – Why Starting in Support Built Zach's Foundation
17:42 – Transitioning to Content & Social Media Strategy
21:40 – The Power of Hiring for Potential, Not Just Experience
24:32 – Working with Family: Real Talk & Lessons Learned
28:52 – What It's Like to Work with Your Spouse
31:56 – Reflecting on Smart Marketer's Growth (2019–2025)
34:58 – What's Next: Scaling YouTube and Mentoring Interns
36:55 – Decoding Gen Z Slang for the Workplace
38:10 – Zach's Final Thoughts & Smart Marketer Live Shout-Out

Thank you for tuning in! If you enjoyed this episode, please support the show:

• ⭐ Leave a 5-star review on Apple Podcasts
  
  

• 📲 Share this episode on social media and tag us @smartmarketer
  
  

• 💬 Have feedback? Email us at support@smartmarketer.com
  
  

Serve the World Unselfishly and Profit.

Everyone's talking about creative volume but more doesn't always mean better. In this honest, behind-the-scenes conversation, Molly Pittman and Smart Marketer's Creative Director Ben Bennett unpack the current state of paid creative in a post-Andromeda world.

From team leadership to what Meta is really optimizing for, this is the high-level conversation marketers need right now.

"You're never going to put the wrong image in front of the right person and get a conversion." – Ben Bennett

You'll learn why more assets don't equal better performance and how to feed the algorithm with the signals it actually needs.

• Why creative volume is being misunderstood in the current media landscape

• What Meta actually wants from your assets (and what it ignores)

• Why the wrong kind of testing can kill your ROAS

• The myth of "scaling through background color changes"

• How to structure a creative team that can adapt and win

• Why the best creative still comes down to fundamentals of persuasion

• How Smart Marketer is evolving its agency model for better performance

• Smart Marketer – smartmarketer.com

• Smart Marketer Agency - smartmarketeragency.com/

• Molly Pittman – mollypittman.com

• Instagram – @smartmarketer | @mollypittmandigital

• Omnisend – smartmarketer.com/omnisend (Use code SMART for 50% off)

00:00 – Welcome from Anthony: New two-part series with Molly & Ben
01:12 – Ezra shares why he trusts Omnisend for email & SMS
02:15 – Live from Danville: Meet Ben Bennett & his creative journey
04:04 – From Spanish degree to Smart Marketer: Ben's origin story
07:21 – Why understanding media buying makes better creatives
08:48 – How Meta's shift toward AI impacts your creative strategy
10:26 – The "hungry machine" problem: Feeding Meta with meaning
12:22 – The high cost of low-quality volume
14:22 – Creative testing ≠ slapping on a new background color
17:53 – What Meta actually needs: Real variation & signal
20:34 – How Ben leads his team through creative pressure & change
23:29 – Stop chasing "perfect"—start getting adaptive
25:55 – Why creative is now the currency of performance
27:59 – Integrating creative into the media buying process
30:26 – Final thoughts: Trust the fundamentals, stay fluid

Thank you for listening! Your support helps this podcast thrive. If you enjoyed this episode, please:

• Leave a 5-star review on Apple Podcasts → Click here

• Share this episode on social and tag us using #WeOutHere

• Email feedback or questions to support@smartmarketer.com

Serve the World Unselfishly and Profit.