(with Ben Bennett)

What's really going on with Meta's latest algorithm update?

In this must-listen episode, Smart Marketer's Director of Creative, Ben Bennett, breaks down what the Andromeda update means for advertisers and how to adjust your creative strategy to keep winning in 2025.

"If we can take creative and make that our advantage, then it's like AI to the speed of sound." – Ben Bennett

Ben shares the four-step framework he uses daily to build high-performing creative and explains why Meta's new system favors marketers who understand message, tone, and audience experience; not just volume.

Plus, you'll hear why obsessing over technical formats like video vs. image is not where performance starts.

Part 2 drops next week and will go deeper into examples, production tips, and AI workflows.

• What the Meta Andromeda update changes for creative strategy

• How to avoid "creative noise" and create performance-driven diversity

• Why your best ads still dominate spend (and how to find more like them)

• The four-step process Smart Marketer uses with agency clients

• What variables actually matter when planning diverse creatives

• Why starting with your best-performing hook changes everything

• Smart Marketer – https://smartmarketer.com

• Smart Marketer Agency – https://smartmarketeragency.com

• Omnisend Email Tool – https://smartmarketer.com/omnisend
  (Use coupon code SMART for 50% off your first 3 months)

00:00 – Intro: Why You Need to Rethink Your Creative Strategy
01:16 – Ezra Firestone on Omnisend: "That's how much I trust that platform..."
02:19 – Meta's Andromeda Update: "It's not just more creative."
03:17 – Is 20 Ads/Week Really Necessary? What the Data Shows
06:01 – "The thing that I think is really awesome about this algorithm is that it helps those with better creative win."
07:51 – Creative Volume vs. Creative Clarity: "They have lost touch on what's working and what's not."
09:40 – Step 1: Choose Your Best Performing Hook
11:20 – Case Study: Good Riddance Natural Insect Repellent
13:02 – Step 2: Build an Experience Around the Hook
14:01 – The Role of Tone, Setting, and Persona in Ad Performance
16:49 – How Demographics and POV Impact Results
18:33 – Match Your Creative to Viewer Behavior on Facebook
19:28 – 3 Example Creative Plans Using the Framework
20:31 – Step 3: Add Technical Variables (Format, Length, Placement)
21:51 – Final Framework: "When a hook and experience have a baby, they make an ad."

If this episode gave you a new perspective on creative strategy, we'd love to hear from you.

✅ Leave a 5-star review on Apple Podcasts
📲 Share this episode and tag us using #WeOutHere
💌 Questions or feedback? Email us: support@smartmarketer.com

Serve the World Unselfishly and Profit! 🚀

"You're literally solving the biggest problem in business right now." – Molly Pittman

What if you could add high-margin, recurring revenue products to your business without worrying about inventory, cash flow, or manufacturing? In this episode, Molly Pittman sits down with Martins Lasmanis, CEO of Supliful; a platform that makes launching white-label consumables as easy as clicking a button. Whether you sell physical products, run a digital business, or want to boost LTV, this is the growth strategy you didn't know you needed.

Martins shares why everyone will be selling consumables in the next two years, how micro-brands are eating up market share, and how Supliful uses AI to suggest the perfect product for your audience.

• How to add a supplement, coffee, or skincare product to your offer in minutes

• Why recurring revenue is critical for scaling in today's market

• The "print on demand" model for consumables (with no upfront cost)

• Why micro-brands are thriving (and how you can join them)

• How AI is making product launches faster, smarter, and easier

• The one mistake that kills repeat sales—and how to fix it fast

• What certifications and compliance actually matter in this space

• Real case study: $1.7M in added revenue in just 3 months!

• Supliful – supliful.com

• Molly Pittman – mollypittman.com

• Smart Marketer – smartmarketer.com

• Omnisend (SMS & Email) – smartmarketer.com/omnisend – Use code SMART for 50% off

• Instagram – @smartmarketerig, @mollypittmandigital

00:00 – Intro from Anthony: Supliful solves a BIG problem
01:17 – Ezra's endorsement: Why we love Omnisend
02:20 – Meet Martins: From posters to profitable consumables
04:33 – How Supliful removes ALL the friction of launching new products
05:33 – The problem with non-recurring products (and how to fix it)
06:33 – Why consumables are the next big thing for all business models
07:47 – The rise of micro-brands and personalized offers
09:03 – Consumer behavior shift: Buying shampoo and cold brew online
10:55 – How easy is it to launch a supplement? (Hint: very)
12:21 – AI-powered product recommendations based on your brand
13:27 – No inventory, no problem: How Supliful's model works
14:21 – Already selling skincare or supplements? Here's why it still makes sense
15:11 – Hot categories for 2026: Coffee, functional products, and more
16:00 – Niche targeting with broad-market products
16:29 – Case Study: From 20 to 20,000 orders per month
18:16 – Why quality and transparency are non-negotiable
20:00 – Why now is the time to add recurring products
21:19 – Final thoughts: This is a win-win-win model
22:28 – Outro: Rate, review, and thank you for listening!

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📢 Leave a 5-star review on Apple Podcasts
📲 Share this episode and tag us using #WeOutHere
💌 Have feedback? Email us at support@smartmarketer.com

Serve the World Unselfishly and Profit! 🚀