Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Introduction

01:04 - Google Found Guilty of Illegal Ad Tech Monopoly

03:55 - Amount of Money Being Spent on Digital ad Spending for the Election

08:14 - ChatGPT Enhances User Experience with Shopping, WhatsApp Integration, and Improved Citations

12:12 - Video marketing spend up 20% last year as advertisers shift focus

18:18 - Marketing Moment - Should Meta Divest Instagram and WhatsApp?

23:12 - Ad of the week: Goodnights - Mission Dry

25:35 - Coming up next week.

In The News Links:

Google Found Guilty of Illegal Ad Tech Monopoly

Link: https://www.searchenginejournal.com/google-found-guilty-of-illegal-ad-tech-monopoly-in-court-ruling/544795/

Historic Amount of Money Being Spent on Digital ad Spending for the Election

Link: https://www.ctvnews.ca/kitchener/article/historic-amount-of-money-being-spent-on-digital-ad-spending-for-election-says-kitchener-ont-firm/

ChatGPT Enhances User Experience with Shopping, WhatsApp Integration, and Improved Citations

Link: https://www.searchenginejournal.com/chatgpt-adds-shopping-whatsapp-search-improved-citations/545525/

Video marketing spend up 20% last year as advertisers shift focus

Link: https://www.marketingweek.com/video-marketing-spend-advertisers-shift-focus/

The Marketing Moment:

Should Meta Divest Instagram and WhatsApp?

Author: Prof. dr. Koen Pauwels

Link: https://www.linkedin.com/pulse/should-meta-divest-instagram-whatsapp-prof-dr-koen-pauwels-kj07e/

Ad Of The Week:

Goodnights - Mission Dry

https://youtu.be/ucPDfeLmJEY?si=_HrJrW2Nzfh3JgGP

In this episode of The Sleeping Barber, Charlotte Blank, US CMO of Jaguar Land Rover, shares how the brand balances heritage with modern luxury. She explores the power of creative advertising, the role of psychological research in understanding consumers, and how marketing science supports strategic decisions. The conversation also dives into the Jaguar rebrand, the success of the Range Rover Sport campaign with Theo James, and the need for evidence-based, data-driven marketing to justify spend and deliver a seamless customer experience.

Enjoy the show!

Our Guest

Charlotte Blank

US CMO at Jaguar Land Rover North America

Member Board of Trustees, Advertising Research Foundation (ARF)

Advisory Board Member, Penn Master of Behavioural and Decision Sciences

Harvard, MBA

https://www.linkedin.com/in/charlotte-blank/

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps

00:00 Introduction to Jaguar Land Rover's Marketing Strategy

02:58 Balancing Heritage and Modern Luxury

06:08 The Role of Marketing Science in Decision Making

08:58 Charlotte Blank's Unique Career Path

12:06 Behavioural Science and Marketing Insights

14:53 Understanding Consumer Behaviour Through Psychological Research

17:59 The Impact of Creative Effectiveness on Brand Growth

21:10 The Range Rover Sport Campaign with Theo James

23:55 Adapting Marketing Strategies for Different Markets

26:58 Evidence-Based Marketing and Its Impact on Performance

34:36 The Importance of Creative Advertising

36:11 The Jaguar Rebrand: A Bold Move

42:11 Understanding Consumer Psychology

48:01 Marketing Challenges and Solutions

51:25 Final Thoughts and Insights

Background Research & Links:

TEDx - Lead like a Scientist https://www.ted.com/talks/charlotte_blank_lead_like_a_scientist_experiments_are_key_to_unleashing_potential?

Sell Luxury without a product https://www.cmswire.com/digital-marketing/cmos-can-you-sell-luxury-without-a-product-jaguars-doing-it/

Copy Nothing https://www.youtube.com/watch?v=rLtFIrqhfng&t=1s

Range Rover - Theo James https://www.youtube.com/watch?v=kwma55CDO9U

Best Q3 Ever https://www.automotiveworld.com/news-releases/jlr-delivers-robust-q3-financial-performance-with-best-q3-revenue-on-record/

Pause Exports to US https://www.reuters.com/business/autos-transportation/uks-jaguar-land-rover-pause-shipments-us-over-tariffs-times-says-2025-04-05/

Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Introduction

01:28- Consumer Behaviour Insights from Amazon

04:33 - Digital Marketing and Incrementality Challenges

08:36 - NBA Viewership and Streaming Trends

12:56 - Liquid Death's Strategic Market Exit

17:16 - Peloton's Business Model Evolution

22:26 - Puma's Bold Campaign Launch

24:27 - Upcoming Episode Preview with Jaguar Land Rover CMO