Brand values might sound like one of those fluffy branding exercises you can skip, but if you're an online service provider, they’re actually one of the most powerful tools you have. When used intentionally, your values shape your brand voice, client experience, marketing, decision-making, and more. But when they’re vague, copy-pasted from a competitor, or just collecting dust on your website? That’s when your brand starts to feel out of alignment.

In this episode, we’re diving deep into the real purpose of brand values, how to define ones that actually mean something, and how to use them to build connection and trust in your business (with examples from inside Specht & Co).

👉 In This Episode, You’ll Learn:

• What brand values actually are (and why most people get them wrong)
• How values impact your marketing, messaging, and client experience
• Real examples of how we live out our brand values at Specht & Co
• 4 questions to help you define your own brand values
• What to do with your values once you’ve got them

🎧 Tune in for a grounded, strategic take on brand values that will actually move the needle in your online business.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Two babies. Two maternity leaves. And somehow… a stronger, more sustainable business on the other side.

In this episode, I’m giving you a behind-the-scenes look at how stepping away from my business (twice) reshaped the way I lead, work, and grow. From what I got right to what I totally missed the first time around, I’m sharing what these seasons taught me about building a business that can run without me and why it matters for every entrepreneur, whether you’re a parent or not.

👉 In This Episode, You’ll Learn:

• What I did differently between my first and second maternity leave
• The unexpected way rest sparked my most creative business ideas
• How I built systems and trust that let my business run without me
• Why boundaries, delegation, and support matter more than perfection
• Lessons any business owner can apply to step away without losing momentum

🎧 Tune in for a real-life reminder that taking a break doesn’t have to break your business (and might just be the thing that moves it forward.)

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Forget funnels. Forget fancy ads. The most effective marketing strategy I’ve ever used? Taking really good care of my clients.

In this episode, I’m sharing how building an exceptional client experience has generated consistent referrals, repeat clients, and organic buzz for my business, and how you can do the same. No burnout, no endless marketing hamster wheel, just thoughtful systems, elevated delivery, and a little bit of intention.

👉 In This Episode, You’ll Learn:

• Why client experience is a marketing strategy (and the secret to long-term growth)
• What to do before implementing this strategy (hint: pricing matters)
• Real examples of how I go above and beyond for my clients
• How to create organic referrals without having to ask
• 4 quick ways to improve your client experience today

🎧 Tune in for a sustainable, low-pressure growth strategy that turns every client into your best marketing asset.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤