Ep. 23 | Brand Values for Online Service Providers: Go Beyond the Buzzwords and Build Real Trust

Brand values might sound like one of those fluffy branding exercises you can skip, but if you're an online service provider, they’re actually one of the most powerful tools you have. When used intentionally, your values shape your brand voice, client experience, marketing, decision-making, and more. But when they’re vague, copy-pasted from a competitor, or just collecting dust on your website? That’s when your brand starts to feel out of alignment.

In this episode, we’re diving deep into the real purpose of brand values, how to define ones that actually mean something, and how to use them to build connection and trust in your business (with examples from inside Specht & Co).

👉 In This Episode, You’ll Learn:

• What brand values actually are (and why most people get them wrong)
• How values impact your marketing, messaging, and client experience
• Real examples of how we live out our brand values at Specht & Co
• 4 questions to help you define your own brand values
• What to do with your values once you’ve got them

🎧 Tune in for a grounded, strategic take on brand values that will actually move the needle in your online business.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤