The Savvy Scribe Podcast Por Janine Kelbach arte de portada

The Savvy Scribe

The Savvy Scribe

De: Janine Kelbach
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The Savvy Scribe, a podcast for savvy nurse writers and creatives who want to grow a profitable freelance writing business. Hear some stories about life and entrepreneurship from your host, Janine Kelbach RNC-OB, and her guests. Each episode is jam-packed with actionable tips in growing your business, goal planning, freelancing, productivity, life tools, and many more!© 2025 The Savvy Scribe Economía Enfermedades Físicas Exito Profesional Gestión y Liderazgo Higiene y Vida Saludable Liderazgo
Episodios
  • EP318: Data-Driven Branding: How to Build a Personal Brand That Gets Clients with Danielle Smyth
    Jul 12 2025

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    In this episode of The Savvy Scribe Podcast, host Janine Kelbach welcomes Danielle Smyth, founder of Wordsmyth Creative Content Marketing, to explore the power of data-driven branding. They dive into strategies for building a compelling personal brand that attracts clients.


    How to Build a Personal Brand That Gets Clients

    Key Topics Covered:

    • Building with Strategy, Not Just Style:
      Danielle shares how her company leverages data to guide marketing efforts that focus on client acquisition, not just social media metrics.
    • Realistic Marketing Timelines:
      Understand the timeframe needed to see results—expect 3+ months for new efforts, and up to a year for purely organic strategies.
    • Ad Strategies That Work:
      Learn why Google Ads often outperform Facebook and LinkedIn for service providers and B2B marketing.
    • Crafting a Strong Personal Brand:
      The importance of consistent messaging, niche specialization, and showing up as a professional to stand out in a crowded market.
    • Avoiding Freelance Pitfalls:
      Danielle emphasizes the need for freelancers to “think bigger” and present themselves as business owners, not just writers.
    • Navigating SEO in the Age of AI:
      With Google’s AI overviews changing the search landscape, traditional SEO is still valuable but evolving. Local SEO and visible bylines offer practical alternatives.
    • Effective Client Acquisition Strategies:
      • Getting published on high-authority websites
      • Using newsletters like Substack to build a following
      • Leveraging LinkedIn and direct email outreach


    About Danielle:

    Danielle is a marketer with a focus on content and SEO. She owns Wordsmyth Creative Content Marketing LLC and serves clients across many industries as a data-driven marketing consultant. She works with her team t

    Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

    I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

    And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

    Support the show

    FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

    I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

    And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

    If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

    Más Menos
    38 m
  • EP317: When Clients Go Quiet: 5 Summer Strategies to Stay Booked
    Jul 5 2025

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    In this high-energy episode, Janine shares five smart summer strategies to help freelance writers stay productive and motivated when client work slows down. From relationship-building to content creation, these tips will help you make the most of the season and set your business up for a strong fall rebound.


    5 Summer Strategies to Stay Booked

    • Reconnection Email

      • Reach out to past clients with a warm check-in and availability update.
    • Back to Basics Cold Pitching

      • Pick 2–3 brands you admire and pitch them—especially those you use and love.
    • Launch a Mini Content Project

      • Create a lead magnet, mini course, or beta workshop using a low-cost setup before investing in premium platforms like Kajabi.
    • Engage with LinkedIn Thematically

      • Share summer-related, niche-specific content (e.g., seasonal wellness tips or behind-the-scenes routines).
    • Weekly Personal Outreach Ritual

      • Message one past client, one peer writer, and one new LinkedIn connection each week to build authentic relationships.


    Weekly Action Challenge:

    Send one casual, warm reconnection email to a past client before Friday.

    Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

    I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

    And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

    Support the show

    FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

    I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

    And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

    If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

    Más Menos
    11 m
  • EP316: Brand YOU: Build a Freelance Biz That Feels Like Home
    Jun 28 2025

    Send us a text

    This episode dives into the essentials of branding for nurse writers. Discover how your tone, personality, and voice shape your business and help you connect with the right clients. This is a quick intro to our monthly masterclass on branding—available to members at Savvy Nurse Writer.


    Discover Your Voice with Personal Branding

    Key Takeaways:

    • Branding Begins with Tone: Think about how you speak to patients—your natural tone is your brand foundation.
    • Why Writers Sound Robotic: Lack of a defined voice makes content feel generic.
    • Voice = Connection: Your authentic voice builds trust and attracts your ideal clients.
    • Try This Branding Exercise: Pick 3 words to describe your desired tone (e.g., calm, bold, professional). Write a LinkedIn-style bio using them.


    Resources Mentioned:

    • Masterclass & Membership
    • Free Community: Savvy Nurse Writer Community on Facebook



    Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

    I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

    And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

    Support the show

    FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

    I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

    And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

    If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

    Más Menos
    8 m
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