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In this episode, I share why relying on cold pitching alone is not a sustainable way to build your freelance writing business. While cold outreach can still land clients, it often leads to burnout, frustration, and minimal returns. Instead, I offer alternative strategies that attract clients to you through trust, visibility, and value-driven outreach.

Why Cold Pitching Isn’t Enough

• Cold pitching takes time and emotional energy with no guaranteed response.
• Spam filters and ignored inboxes make results unreliable.
• It can lead to self-doubt and burnout if it’s your only strategy.

3 Alternative Ways to Find Freelance Writing Clients

1. Referrals from Your Network

2. Increase Visibility on LinkedIn

3. Share Value First Through Content

Key Takeaways

• Cold pitching still works, but it should be just one part of your client strategy.
• Building trust and visibility attracts higher-quality, long-term clients.
• You don’t need to hustle all day—choose one channel and start showing up with purpose.
• The best clients aren’t always on job boards; they’re in your network or silently watching your content.

Next Steps

1. Choose one strategy to implement this week—referrals, LinkedIn engagement, or a content lead magnet.
2. Create one trust-building piece of content.
3. Tell your network you’re taking on new clients.

You don’t need to chase every opportunity. A well-built system brings the right clients to you.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

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FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

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In this episode, we dive deep into the transition from freelancer to business owner and how understanding marketing metrics can make that shift more empowering and less overwhelming. Our guest, Rachel, shares her journey from hesitant freelancer to confident strategist, highlighting how data can be reframed to support—not scare—freelancers and creatives.

About Rachel

Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. She’s written for some of the biggest (and smallest) names in business, and excels at marketing that’s equal parts data-driven and human-centered.

Having run a marketing business for 16 years with clients in 21+ countries, Rachel’s written for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top venture capital firms, and national-level honors.

Find out more at boltfromthebluecopywriting.com

Key Topics Covered:

• The mindset shift from freelancer to CEO
• Why marketing metrics aren’t just for “numbers people”
• Simple metrics every freelancer should track
• How to reverse-engineer your strategy using data
• The value of qualitative feedback alongside numbers
• Tracking pitching efforts and measuring effectiveness
• Why email lists matter more than vanity metrics
• Rachel’s unique “litter box” problem analogy for spotting overlooked business solutions
• How human-to-human connection is driving modern marketing trends
• Using community and peer support to avoid decision paralysis
• How to start tracking data without overwhelm
• The growing demand for authentic, high-quality writing i

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

Send us a text

In this episode of the Savvy Scribe Podcast, I’m sharing how landing high-value clients can completely change your freelance writing business. If you’ve ever felt stuck saying yes to low-paying, high-demand projects, it’s time to rethink your approach.

I walk through what makes a client truly “high-value,” how to identify red flags, and how to position yourself as a professional nurse writer who commands higher rates and long-term partnerships. This episode is your permission slip to aim higher and start building the business you deserve.

What You’ll Learn

• What defines high-value clients (and why it’s not just about the money)
• How low-value clients drain your energy and slow your growth
• Signs that you’re ready to uplevel your client base
• The mindset shift from freelancer to business owner
• Why niching down helps you attract aligned, premium clients
• How to bring clarity and confidence to your client sourcing strategy
• Strategies for breaking the feast-or-famine cycle

Key Points

• High-value clients pay well, respect your time, and want ongoing partnerships
• Low-value clients often micromanage, underpay, and cause burnout
• Feeling stuck or undervalued is a sign it’s time to shift your approach
• Narrowing your niche helps you stand out as an expert nurse writer
• Clients want partners, not just freelancers — show up like a business
• There are plenty of great clients out there — you just need the right strategy to find them

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!