EP318: Data-Driven Branding: How to Build a Personal Brand That Gets Clients with Danielle Smyth

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In this episode of The Savvy Scribe Podcast, host Janine Kelbach welcomes Danielle Smyth, founder of Wordsmyth Creative Content Marketing, to explore the power of data-driven branding. They dive into strategies for building a compelling personal brand that attracts clients.

How to Build a Personal Brand That Gets Clients

Key Topics Covered:

• Building with Strategy, Not Just Style:
  Danielle shares how her company leverages data to guide marketing efforts that focus on client acquisition, not just social media metrics.
• Realistic Marketing Timelines:
  Understand the timeframe needed to see results—expect 3+ months for new efforts, and up to a year for purely organic strategies.
• Ad Strategies That Work:
  Learn why Google Ads often outperform Facebook and LinkedIn for service providers and B2B marketing.
• Crafting a Strong Personal Brand:
  The importance of consistent messaging, niche specialization, and showing up as a professional to stand out in a crowded market.
• Avoiding Freelance Pitfalls:
  Danielle emphasizes the need for freelancers to “think bigger” and present themselves as business owners, not just writers.
• Navigating SEO in the Age of AI:
  With Google’s AI overviews changing the search landscape, traditional SEO is still valuable but evolving. Local SEO and visible bylines offer practical alternatives.
• Effective Client Acquisition Strategies:
  • Getting published on high-authority websites
  • Using newsletters like Substack to build a following
  • Leveraging LinkedIn and direct email outreach

About Danielle:

Danielle is a marketer with a focus on content and SEO. She owns Wordsmyth Creative Content Marketing LLC and serves clients across many industries as a data-driven marketing consultant. She works with her team t

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