How far can a story travel — and how much can it change? In this episode, Bridget Deacon, Managing Director of Shujaaz, Emmy Winner and leading B Corp, explains how youth‑first storytelling moves beyond entertainment to shape behaviour, unlock livelihoods, and shift social norms across Kenya. From radio, print and TV to social media and an AI‑enabled chatbot, Shujaaz meets young people where they are, surfaces their lived realities without judgement, and turns authentic voices into collective action.

We discuss: designing with youth rather than for them; what it takes to build trust in an age of misinformation; why tackling livelihoods, reproductive health, gender norms and climate action requires sustained, multi‑platform narratives; and how a B Corp model helps a mission stay accountable and scalable. Bridget also shares practical lessons on devolving creation and research to local youth leaders, and how small, relatable stories can trigger system‑level change.

A candid, hopeful conversation about narrative power, measurable impact, and a generation writing its own rule book.

Too often we hear Africa described as “emerging.” But as my guest Tom Fels, CEO of Animarem, explains — Africa is already shaping the future of global business.

In this new episode of The Samuele Tini Show, Tom shares: ✅ Why African enterprises are future markets, not just emerging ones ✅ How B Corp certification is helping businesses prove purpose + profit ✅ The real opportunities (and hurdles) in accessing capital in growth markets ✅ Practical lessons from working with purpose-driven entrepreneurs

If you believe in Africa’s role in shaping tomorrow’s economy, this conversation will inspire you.

Do you agree that Africa isn’t just emerging but leading?

Africa is driving an EV revolution—and Roam is leading the charge. ⚡ This week, Hans van Toor Strategy & Innovation Lead at Roam, explains how locally manufactured electric vehicles can transform communities, economies, and the environment.

✅ Roam’s vision for green mobility in Africa ✅ Tackling range anxiety and infrastructure hurdles ✅ Economic benefits of home-grown electric transport

Learn how Africa can power the global future of electric mobility.

Can businesses genuinely help save wildlife and biodiversity? Join us this weekend with former Ferrari and Omega executive Michele Sofisti, now CEO of Nzatu, who believes they can.

✅ From luxury brands to conservation-focused business ✅ How regenerative agriculture helps wildlife and communities ✅ The potential of ethical commodities to transform Africa

Discover how business can be a powerful force for conservation and community empowerment.

Traditional aid isn’t delivering. So, what’s next?

In this week’s podcast, Todd Kirkbride, an expert in private-sector partnerships with extensive experience at USAID and TechnoServe, reveals why public-private partnerships hold the key to lasting impact in emerging markets.

✅ Why traditional aid models are struggling ✅ How partnerships can drive climate resilience and food security ✅ Essential lessons on building trust and aligning incentives

Discover how cross-sector collaboration can lead to transformational change.

In this fascinating episode of The Samuele Tini Show, meet Tommie Hooft, CEO and co-founder of Proteen, an innovative startup transforming waste management and agriculture in East Africa using Black Soldier Flies (BSF).

Key Points:

• Discover how tiny insects can revolutionize waste management by turning organic waste into high-quality fertilizer.

• How Proteen's unique approach using BSF tackles both environmental issues and economic challenges.

• Practical insights on regenerative agriculture and circular economy solutions.

• Why turning waste into wealth is not just good for the environment—but also good business.

Join us to understand how innovative startups like Proteen are reshaping sustainability in Africa, turning small insects into big impact.

Is Africa’s investment model broken?

On this thought-provoking episode of The Samuele Tini Show, we meet Nick Mwai, Founder and CEO of Pumapa Capital, who is challenging traditional investment models in Africa’s startup ecosystem. Nick shares his inspiring journey from corporate finance to pioneering a more inclusive and impactful approach to private equity.

• Why billions earmarked for African startups rarely reach them, and how to fix it.

• How democratizing private equity can unlock growth for emerging African businesses.

• Practical advice for founders navigating Africa’s unique investment landscape.

• Real examples of how patient, purposeful capital creates true transformation and profitability.

Nick reveals how a fresh approach to investment—driven by transparency, local knowledge, and long-term thinking—can genuinely empower entrepreneurs, transform communities, and reshape Africa’s future.

Tune in to discover the untold story of investing in African startups.

Zero Is the New Hero: Inside the Global Network for Zero

Can businesses truly achieve net zero emissions by 2030—or even sooner? On this episode of The Samuele Tini Show, host Samuele Tini welcomes sustainability powerhouse Mahesh Ramanujam, former president and CEO of the U.S. Green Building Council (USGBC) and founder of the Global Network for Zero.

From his early life in India, where sustainability meant survival, Mahesh has led a global transformation in green building practices through the renowned LEED certification. Now, he's going further, leading an ambitious global movement aiming for total decarbonisation.

In this insightful episode, you'll discover:

• Why Net Zero is no longer just an ambition, but a necessity for businesses everywhere.

• How certification can create transparency, build consumer trust, and spur competitors into action.

• The critical role of technology, particularly AI, in rapidly scaling sustainable solutions.

• Powerful examples of businesses already achieving remarkable progress toward zero emissions.

Mahesh delivers an optimistic yet pragmatic vision: sustainability isn’t just about protecting our planet—it’s about driving innovation, growth, and lasting value for all.