How far can a story travel — and how much can it change? In this episode, Bridget Deacon, Managing Director of Shujaaz, Emmy Winner and leading B Corp, explains how youth‑first storytelling moves beyond entertainment to shape behaviour, unlock livelihoods, and shift social norms across Kenya. From radio, print and TV to social media and an AI‑enabled chatbot, Shujaaz meets young people where they are, surfaces their lived realities without judgement, and turns authentic voices into collective action.

We discuss: designing with youth rather than for them; what it takes to build trust in an age of misinformation; why tackling livelihoods, reproductive health, gender norms and climate action requires sustained, multi‑platform narratives; and how a B Corp model helps a mission stay accountable and scalable. Bridget also shares practical lessons on devolving creation and research to local youth leaders, and how small, relatable stories can trigger system‑level change.

A candid, hopeful conversation about narrative power, measurable impact, and a generation writing its own rule book.

Too often we hear Africa described as “emerging.” But as my guest Tom Fels, CEO of Animarem, explains — Africa is already shaping the future of global business.

In this new episode of The Samuele Tini Show, Tom shares: ✅ Why African enterprises are future markets, not just emerging ones ✅ How B Corp certification is helping businesses prove purpose + profit ✅ The real opportunities (and hurdles) in accessing capital in growth markets ✅ Practical lessons from working with purpose-driven entrepreneurs

If you believe in Africa’s role in shaping tomorrow’s economy, this conversation will inspire you.

Do you agree that Africa isn’t just emerging but leading?

Africa is driving an EV revolution—and Roam is leading the charge. ⚡ This week, Hans van Toor Strategy & Innovation Lead at Roam, explains how locally manufactured electric vehicles can transform communities, economies, and the environment.

✅ Roam’s vision for green mobility in Africa ✅ Tackling range anxiety and infrastructure hurdles ✅ Economic benefits of home-grown electric transport

Learn how Africa can power the global future of electric mobility.