The Roofer Show Podcast Por Dave Sullivan arte de portada

The Roofer Show

The Roofer Show

De: Dave Sullivan
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If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.Copyright 2026 Dave Sullivan Economía Gestión Gestión y Liderazgo Liderazgo
Episodios
  • 468: How to Start a Roofing Business in 2026: Profit, Systems & What Most Get Wrong

    468: How to Start a Roofing Business in 2026: Profit, Systems & What Most Get Wrong
    Feb 27 2026
    EPISODE DESCRIPTIONThinking about starting a roofing business? Or trying to run yours more professionally?In this episode, Dave sits down with former co-host and roofing business owner John Delaurier to talk about what it actually takes to build a profitable roofing company in 2026.They cover profit margins, speed to lead, branding, hiring your first sales rep, neighborhood domination marketing, and the key KPIs every contractor must track.If you want to build it right — this episode is for you.📄 SHOW NOTESHow to Start a Roofing Business in 2026: Profit, Systems & What Most Get WrongA lot of contractors want to start a roofing company.Very few understand what it actually takes to build one that’s profitable, stable, and scalable.In this episode, Dave Sullivan sits down with former co-host and former coaching client John Delaurier — who started a roofing company from scratch, built it to $3M, ran it profitably, and eventually sold it.Now working with contractors across the country, John shares what he’s seeing in today’s market and what separates contractors who win from those who struggle.What We Cover:Why “slow market” doesn’t mean you can’t winThe importance of defining your “why” before startingWhy revenue means nothing without marginWhy 35% gross profit should be your minimum target (retail)The 4–5M revenue sweet spot for lifestyle + profitabilitySpeed-to-lead and why seconds matterBranding mistakes most contractors makeWhy you must dominate neighborhoodsWhy the owner should sell the first $1MHiring and training your first sales repThe three KPIs that drive everything:Close rateAverage ticket sizeGross profit marginWhy job costing must happen on every single jobKey TakeawaysYou don’t grow into profitability — you build it intentionally.If you’re not tracking your numbers, you’re guessing.Speed to lead wins in a shrinking market.Branding is about your customer — not your ego.You must learn to sell before you hire salespeople.SponsorsRubyIf your phone isn’t getting answered live, you’re losing jobs.Ruby provides professional virtual receptionists who answer calls and book appointments so you never miss an opportunity.👉 theroofercoach.com/rubySMA SupportAs your roofing business grows, operations get messy fast.SMA Support helps simplify and systemize your back-end operations so you can scale without chaos.👉 smasupport.usResources MentionedProLine CRM – useproline.comTop RepSTG (Sales Transformation Group)KickCharge Branding (Dan Antonelli)Brad Akers – Neighborhood Domination StrategyLooking for Mentorship?If you’re serious about building a profitable roofing business and want accountability and guidance…👉 Head over to theroofercoach.com and schedule a call.⏱ TIMESTAMPS (Chapters)00:00 – Intro03:00 – State of the roofing market in 2025–202610:54 – Defining your “why” before starting13:51 – Reverse engineering income goals15:30 – Revenue per capita and staffing17:00 – Why 35% gross profit matters23:00 – Branding mistakes contractors make32:00 – Speed to lead and instant response systems37:40 – Neighborhood domination marketing48:18 – Why the owner sells the first $1M57:04 – The 3 KPIs every contractor must track1:00:20 – Financials, bookkeeping, and keeping score
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    1 h y 6 m
  • 467: Is Your Roofing Website Costing You Jobs?

    467: Is Your Roofing Website Costing You Jobs?
    Feb 20 2026

    EPISODE SUMMARY

    What actually makes a roofing website convert in 2026 — and why most contractors waste money on marketing because their foundation is weak.

    EPISODE DESCRIPTION

    Most roofing websites are built to look good.

    The only thing that matters is whether they generate qualified appointments.

    In this episode of The Roofer Show, I sit down with Cody from Hook Agency to break down what actually makes a roofing website convert in 2026.

    We cover:

    • What a roofing website is actually supposed to do

    • What makes a homepage convert in the first 5 seconds

    • Why your About page builds trust (or kills it)

    • Service pages and location pages (and why most contractors get this wrong)

    • Google Ads vs Meta Ads

    • The biggest DIY advertising mistakes

    • What transparent marketing reporting should look like

    • How to measure ROI the right way

    If you’re spending money on SEO or paid ads and not seeing results, this episode will help you rethink your foundation.

    Your website is the hub of your marketing.

    If it doesn’t convert, everything else struggles.

    KEY TAKEAWAYS

    1. A roofing website must confirm, build trust, and drive a clear action.
    2. Most contractors design for ego instead of conversion.
    3. Location pages are essential for local SEO.
    4. Clicks and impressions don’t matter — appointments do.
    5. DIY Google Ads without strategy wastes money.
    6. Marketing reporting must focus on ROI, not vanity metrics.


    RESOURCES & LINKS

    Hook Agency

    https://hookagency.com

    Ruby Receptionists

    Live, professional phone answering that converts calls into appointments

    theroofercoach.com/ruby (Get $150 off your first month – tell them Dave sent you)

    ProLine CRM

    Follow-up automation, quotes, updates, and review requests — done for you

    useproline.com (Tell them you heard about ProLine on The Roofer Show)

    SMA Support

    Inside sales and operations support so nothing falls through the cracks

    smasupport.us (Tell them Dave sent you)

    Download Dave’s Free 1-Page Business Plan

    https://theroofercoach.com

    Book a Coaching Call

    https://theroofercoach.com
    Más Menos
    1 h y 2 m
  • 466: Boring Pays: Why Roofing Growth Without Systems Will Break Your Business

    466: Boring Pays: Why Roofing Growth Without Systems Will Break Your Business
    Feb 6 2026

    EPISODE SUMMARY

    Most roofers think they need more leads.

    But leads don’t fix a broken roofing business — they amplify the chaos.

    In this episode, Dave Sullivan explains why the “boring” foundation work — answering the phone, follow-up, systems, process, and finishing jobs the right way — is what actually creates profit, control, and time off.

    This episode ties directly to last week’s show (Your Roofing Company Isn’t Ready for More Leads) and sets the stage for upcoming episodes on markup vs profit and what a website is really supposed to do.

    If you’re tired of being busy, stressed, and wondering where the money went, this is a Start Here episode.

    EPISODE DESCRIPTION

    Roofing contractors love exciting goals: more leads, more sales, bigger numbers.

    But here’s the truth — if your systems can’t handle growth, growth will punish you.

    In this episode, Dave breaks down why most roofing businesses struggle even when revenue is up and what must be fixed before you chase more leads or scale.

    Dave also shares a real-world lesson from a recent home renovation project and why the last 5–10% of a job — the walkthrough, closeout, and customer experience — is what actually drives 5-star reviews, referrals, and long-term brand value.

    This is the foundation work most contractors avoid because it feels boring — and exactly why it works.

    IN THIS EPISODE, YOU’LL LEARN

    1. Why more leads don’t solve broken systems
    2. The real job of your website (and what it’s NOT)
    3. Why speed-to-lead and live phone answering matter
    4. How follow-up automation changes close rates
    5. Why most contractors struggle to convert opportunities
    6. The “2-week vacation test” to see who really owns the business
    7. Why finishing strong is what earns reviews and referrals
    8. Why mentoring beats one-time courses when plans change

    RESOURCES & LINKS

    1. Free 2026 Roofing Business Success Audit
    2. (50 yes/no questions + a score you can compare to other companies)
    3. Visit the Resources page at TheRooferCoach.com
    4. Ruby Receptionists
    5. Live, professional phone answering that converts calls into appointments
    6. theroofercoach.com/ruby
    7. (Get $150 off your first month – tell them Dave sent you)
    8. ProLine CRM
    9. Follow-up automation, quotes, updates, and review requests — done for you
    10. useproline.com
    11. (Tell them you heard about ProLine on The Roofer Show)
    12. SMA Support
    13. Inside sales and operations support so nothing falls through the cracks
    14. smasupport.us
    15. (Tell them Dave sent you)
    Más Menos
    30 m
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Dave Sullivan brings extensive knowledge and an experienced perspective to the roofing industry. Great insights and content!

Great Podcast for Roofers

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