Feel like you're shouting into the void with your marketing? You're not alone—and it's not your fault.

Social media wants you reactive, emotional, and constantly second-guessing yourself. Meanwhile, big retailers operate from detailed seasonal plans made months in advance.

I’m Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.

In this episode, I'm revealing:

✓ Why sporadic marketing makes sales feel random

✓ How algorithms keep you stuck in chaos

✓ What big retailers do differently (without massive teams)

✓ The marketing structure that actually works for small businesses

Stop waking up wondering "what should I post today?" and start building a plan you can trust.

Links

Get your free Calmer and Consistent Sales Planner: resilientretailclub.com/sales

Join the Retail Sales Game Plan waitlist (reopening Feb): resilientretailclub.com/retailsales

Resilient Retail Club: https://www.resilientretailclub.com

Listen on your favourite podcast app: https://www.resilientretailclub.com/podcast

Enjoying the show?

DM your takeaways or questions to @resilientretailclub on Instagram.

And if the podcast’s useful, please follow, rate, and review — it helps more product businesses find us.

Mentioned in this episode:

Sign up to the waitlist

https://www.resilientretailclub.com/retailsales/

Why Profit Matters More Than Sales in Indie Retail

Sales growth is often treated as the goal in retail.

But without profit, growth just creates more pressure.

In this episode of Resilient Retail Game Plan, we look at why profit isn’t optional for independent retailers, and how better stock decisions change far more than just the numbers.

I’m Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.

This isn’t about chasing turnover.

And it’s not about discounting everything to keep cash moving.

It’s about making deliberate, data led decisions that protect margin, reduce stock pressure, and give you room to breathe.

I’m joined by Paola Majuli, Stock Doctor and former senior merchandiser at global retail brands, to unpack what actually happens when retailers stop reacting and start managing stock with intention.

Together, we talk through real client results, what the numbers are showing after six months and a year, and why confidence often returns once the chaos settles.

In this episode, we cover:

Why profit, not cash flow alone, keeps retail businesses sustainable

What blanket discounting really costs you over time

How retailers increased sales while holding less stock

Why margin awareness changes decision making

What better stock management does for confidence and clarity

How strategic discounting differs from panic discounting

We also talk about Black Friday, overstock, pricing confidence, and why being selective about what you discount can actually drive stronger results than putting everything on sale.

If you’re running an independent shop and feel stuck in a cycle of buying, discounting, and hoping for the best, this episode will help you think more clearly about how profit, stock, and confidence fit together.

Chapters

00:00 Why profit isn’t optional

01:13 The real problem with blanket discounting

04:08 What the numbers show after six months and a year

06:27 Pricing, margin, and confidence

10:09 Why stock decisions matter more than people realise

12:36 How better data changes behaviour

17:47 Smarter Black Friday strategies

23:44 What confidence looks like in profitable businesses

Links

Stock Doctor: https://stockdoctor.net

Resilient Retail Club: https://www.resilientretailclub.com

Listen on your favourite podcast app: https://www.resilientretailclub.com/podcast

Enjoying the show?

DM your takeaways or questions to @resilientretailclub on Instagram.

And if the podcast’s useful, please follow, rate, and review — it helps more product businesses find us.

Mentioned in this episode:

Check out the Stock Doctor

Find out more at stockdoctor.net

When Is the Right Time to Open a Second Shop?

Opening another shop is often seen as the obvious next step in retail growth.

But knowing when to do it, and whether your business is actually ready, is far harder.

In this episode of Resilient Retail Game Plan, we look at what really changes when you move from one shop to two, and then beyond.

With thanks to this episode’s sponsor SumUp.

Get 10% off SumUp hardware with the code GamePlan10 at https://sumup.co.uk

I’m Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.

This isn’t about chasing expansion for the sake of it.

And it’s not a checklist for opening multiple locations.

It’s about timing, clarity, and understanding whether the business you have today can genuinely support what comes next.

I’m joined by independent retailer Sarah Holmes, from Pencil Me In, who has grown from one shop to three across different locations in Scotland. Together, we unpack how those decisions were made, what changed at each stage, and why the second shop is often the hardest.

In this episode, we cover:

1. How to tell if your current shop is ready to support growth
2. Why growth often feels like exposure rather than relief
3. What changes when each location needs a different role
4. How buying mistakes multiply once you have more than one shop
5. Why clarity matters more than creativity in multi-store retail
6. Letting go of control without losing standards

We also talk about how expansion changes your relationship with risk, cash, and your team, and why growth should support the life you want to run, not just the business you want to build.

If you’re running one shop and wondering whether there could be more, or you’re already managing multiple locations and want it to feel simpler, this episode will help you think more clearly about what growth should look like for you.

00:00 Why growth is a timing question, not a goal

01:16 From one shop to three and why pacing matters

06:19 Why growth feels like exposure, not relief

09:30 Why each shop needs a clear job to do

11:03 Specialising instead of stocking everything

15:32 The danger of unchecked buying decisions

18:08 Using data to protect cash as you grow

22:22 Letting go without losing control

29:46 Choosing growth that fits your life

Links

Retail by Design: https://www.resilientretailclub.com/retail-by-design

Resilient Retail Club: https://www.resilientretailclub.com

Listen on your favourite podcast app:

The 5 Problems Growing Retail Businesses Don’t Expect (But Almost Always Face)

If your retail business looks successful on paper but feels far harder than it should behind the scenes, this episode is for you.

With thanks to this episode’s sponsor SumUp.

Get 10% off SumUp hardware with the code GamePlan10 at https://sumup.co.uk

I’m Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.

This isn’t about fixing beginner mistakes or chasing the next growth tactic.

It’s about what happens once your business has momentum, and instinct alone stops being enough.

After working with hundreds of established product businesses, I see the same problems come up again and again.

Not because founders are doing things wrong, but because the business has outgrown the way it’s being run.

In this episode, I walk through the 5 problems growing retail businesses don’t expect (but almost always face).

These include:

1. Why growth often creates chaos instead of clarity
2. What it really means when you don’t trust your numbers
3. Why being busy doesn’t always mean you’re moving forward
4. How everything living in your head turns you into the bottleneck
5. What to do when your business no longer fits your life

We also talk about why structure isn’t restrictive, how it creates freedom, and what it looks like when a business is designed to support the person running it, not drain them.

If any of this feels familiar, it doesn’t mean you’re failing.

It usually means you’ve outgrown the stage you’re operating at.

Chapters

00:00 Why growth starts to feel heavy

01:36 When success creates chaos

06:09 Learning to trust your numbers

08:26 Busy versus real progress

11:06 Everything living in your head

15:25 When your business stops fitting your life

18:10 Retail by Design

Links

Retail by Design: https://www.resilientretailclub.com/retail-by-design

Resilient Retail Club: https://www.resilientretailclub.com

Listen on your favourite podcast app: https://www.resilientretailclub.com/podcast

Enjoying the show?

DM your takeaways or questions to @resilientretailclub on Instagram.

And if the podcast’s useful, please follow, rate, and review — it helps more product businesses find us.

If you’ve been told that online retail growth means more ads, more automation, and more noise — this episode will quietly challenge that.

With thanks to this episode’s sponsor SumUp.

Get 10% off SumUp hardware with the code GamePlan10 at https://sumup.co.uk

I’m Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.

This isn’t about scaling fast or chasing the latest ecommerce tactic.

It’s about building an online business that actually works for the people running it.

In this episode, I’m joined by Sarah Simonds, founder of Artichoke and winner of Online Shop of the Year at the Boutique Star Awards.

Sarah runs an online fashion business in a way most people would say doesn’t scale.

She calls every new online customer.

She designs systems to protect customer service, not replace it.

And she focuses relentlessly on a demographic the industry largely ignores.

After 25 years working with retailers, I see this pattern again and again.

The businesses that perform best long term aren’t always the loudest or the most automated. They’re the clearest.

In this conversation, we explore:

1. Why slowing down parts of the online experience can increase profit
2. How calling customers dramatically reduces returns and boosts lifetime value
3. What good systems actually look like in a small retail business
4. How Sarah uses AI to support decisions without losing human judgement
5. Why community, service, and clarity still outperform “best practice”

We also talk about the less glamorous side of growth — becoming the bottleneck, building resilience into the team, and creating structure so the business doesn’t rely on one person holding everything together.

If you run a product business and want online sales that feel sustainable rather than exhausting, this episode will give you a lot to think about.

00:00 Why “more marketing” isn’t always the answer

03:10 Serving an ignored customer demographic

06:20 Calling every new online customer

10:45 Reducing returns and increasing lifetime value

15:30 From pop-ups to online growth

21:10 Removing the founder bottleneck

27:40 Systems, structure, and ClickUp

33:30 Using AI without losing the human touch

41:50 Community, collaboration, and long-term growth

Artichoke: https://www.artichoke-online.co.uk

Retail by Design: https://www.resilientretailclub.com/retail-by-design

Catherine’s book — Tame Your Tiger: https://www.amazon.co.uk/dp/1912300096

Resilient Retail Club: https://www.resilientretailclub.com

Enjoying the show?

DM your takeaways or questions to @resilientretailclub on Instagram.

And if the podcast’s useful, please follow, rate, and review — it helps more product businesses find us.

Why Retail Business Growth Starts to Feel Heavy at Six Figures

If your retail business is doing well on paper, but somehow feels heavier than it used to, this episode is for you.

With thanks to this episode’s sponsor SumUp.com.

Get 10% off hardware with the code GamePlan10.

I’m Catherine Erdly, and this is the Resilient Retail Game Plan — product business advice with a healthy dose of reality.

This isn’t about chasing more sales or adding more tactics.

It’s about the moment growth stops feeling exciting and starts feeling risky.

When decisions feel heavier.

When stock, cash flow and planning won’t switch off in your head.

And when everyone assumes you’re doing brilliantly, but you’re quietly feeling stretched.

After 25 years in retail, I’ve seen this pattern again and again. Hitting six figures doesn’t magically make things easier. For many founders, it’s the point where relying on instinct stops working and structure becomes essential.

In this episode, I talk through why growth often starts to feel heavy at this stage, why it’s not a motivation problem, and what actually helps founders move from reacting to leading again. I also explain how Retail by Design and Stock Doctor work together to bring clarity, calm and confidence back into growing product businesses — without overwhelm or fluff.

If you’re tired of winging it, second-guessing decisions, or carrying everything in your head, this episode will help you understand what’s really going on — and what support should look like at this stage of growth.

00:00 The 'Heaviness' Struggle for Product Retailers

05:42 Stock & Strategy Solutions

06:49 "Retail Growth Through Stock Insight"

10:06 "Retail by Design Program"

Website: https://resilientretailclub.com

Retail Sales Game Plan: https://www.resilientretailclub.com/retailsales/

Enjoy the episode?

DM me your takeaways or questions @resilientretailclub on Instagram. And if you find the show useful, please follow, rate and review — it helps more product businesses find us.

Mentioned in this episode:

Get an additional 10% off with Sumup

Go to Sumup.co.uk and use the code "Game Plan 10" to get an additional 10% off their hardware.

Sum Up - 10% off hardware - use code "Game Plan 10"

Retail By Design

Go to https://resilientretailclub.com/

Meta Ads Have Changed – What Actually Works in 2026

If Meta ads feel like a wild goose chase lately, you’re not alone—and you’re not imagining things.

With thanks to this episode's sponsor SumUp (https://sumup.com) Use the code 'GamePlan10' to get 10% off hardware from their online shop!

Hi, I'm Catherine Erdly, and this week on The Resilient Retail Game Plan, I’m rolling up my sleeves with Meta Ad strategist CJ Sinclair to dig into why product business advice for retailers is evolving fast.

Algorithms have turned upside down.

Forget the old playbook; smaller brands now have the nimble edge over the big guns. From creative diversity to new ways to track ROAS and cash flow for retailers, we break down what actually moves the needle in 2026. I’m bringing my 25 years in the trade—plus CJ Sinclair’s day-to-day on the ground—for an episode that’s equal parts practical know-how and myth-busting.

Why listen?

1. Squeeze more margin from your Meta ad spend, even with a modest budget
2. Nail creative that cuts through—no high-gloss needed
3. Get independent retailer tips to speed up pivoting, not just scaling a product business
4. Avoid common ROAS mistakes and measure what matters for profit
5. Connect your email, website and socials for rich marketing strategies that don’t break the bank
6. Learn how to improve cash flow in a small product business while boosting conversion rates

Links:

Website: https://resilientretailclub.com

Retail Sales Game Plan: https://www.resilientretailclub.com/retailsales/

Enjoy the episode?

DM me your takeaways or questions @resilientretailclub on Instagram. And if you find the show useful, please follow, rate and review — it helps more product businesses find us.

Mentioned in this episode:

Stock doctor

Ever wondered what Christmas really felt like at the sharp end of retail—and what it’s whispering about your 2026 playbook?

This episode of "The Resilient Retail Game Plan" is brought to you by SumUp. Get 10% off their hardware by clicking the link and using the coupon code "GamePlan10"

I’m Catherine Erdly, and welcome to this festive edition of the Resilient Retail Game Plan—your product business advice, with a side of reality.

This isn’t a spreadsheet post-mortem, it’s an honest (sometimes wry) look at how Christmas truly landed for independent retailers.

After 25 years in retail, I know December isn’t just numbers, it’s stories, triumphs and warnings we need to catch while they’re fresh—because come January, all that noise gets buried under new-year resolutions and stocktakes.

In this episode, I’ll invite you, not just to audit your cash flow for retailers or nit-pick inventory management, but to actually feel your festive season.

Think: one sentence gut-checks, inspiration scavenger hunts, and surprisingly useful lessons from your own inbox, shopping habits and the businesses that quietly wowed you.

Mentioned in this episode:

Get an additional 10% off with Sumup

Go to Sumup.co.uk and use the code "Game Plan 10" to get an additional 10% off their hardware.

Sum Up - 10% off hardware - use code "Game Plan 10"