How Retail by Design Helped a Founder Fall Back in Love With Her Business with Katie Glickman

What do you do when your business looks like a success, but doesn’t feel like one?

Katie Glickman started Bibbilyboo after struggling to find a bib that worked for her own child. What began with a sewing machine at the kitchen table grew into an award-winning business, with over 64,000 bibs sold and stockists across the UK, including the country’s largest baby store.

But success doesn’t always feel the way we expect it to. After years of sewing, scaling, and saying yes to every opportunity, Katie hit a point where the business felt more draining than energising. She was navigating a factory partnership, juggling cash flow, and questioning what came next.

That’s when she joined Retail By Design. She shares what happens when your shop reaches a transition point—and how she reconnected with her purpose and started enjoying her business again.

[01:35] The everyday parenting struggle that sparked a business idea

[07:48] The biggest pinch-me moments in business

[10:43] Why joining Retail By Design felt like the right next step

[14:32] What it looks like to grow and evolve in your business

[17:48] How Katie stopped second-guessing her stock decisions

[19:57] How she reconnected with the parts of the business that bring her joy

Resources:

Bibbilyboo

Retail By Design