JOIN THE 7 DAY RESET - ▶️ www.therebuiltman.com/7dayreset

In episode 304 of The Rebuilt Man, Coach Frank exposes a hard truth most men never hear:

Your battle isn't with lust — your battle is with identity.

Lust doesn't destroy a man because he's weak.

It destroys him because it rewires his brain to see himself and women the wrong way — training the mind to seek escape over connection, fantasy over purpose, and stimulation over leadership.

But the brain is not stuck.

With the right tools, habits, and identity framework, your brain can be rewired for strength, discipline, intimacy, and masculine purpose.

Inside this episode, Frank breaks down seven science-backed and faith-rooted methods to reprogram your brain from lust and objectification, so you can finally stop relapsing, take back control, and become the man God created you to be.

Expect to Learn

• Why the real problem isn't temptation — it's identity
  
  

• How lust conditions your brain to see women as objects instead of humans
  
  

• What neuroplasticity has to do with sexual urges and relapse
  
  

• The 7 proven steps to rewire your brain for strength, discipline, and purpose
  
  

• How to transform urges into fuel for leadership
  
  

• Why fighting alone guarantees failure — and how community accelerates healing
  
  
  

• What God intended masculinity to look like — and how to reclaim it

Key Takeaways

• Most men think their battle is with lust, but the real battle is with identity.
  
  

• Lust doesn't destroy a man because he's weak — it destroys him because it rewires his brain.
  
  

• Until you change the programming, you'll always return to the same behavior.
  
  

• Freedom begins when a man rewires the brain and restores his identity.
  
  

• True masculinity isn't driven by lust — it's driven by leadership, purpose, connection, and faith.

Next Step

If you're ready to stop trying harder and start getting free, join the:

👉 7-Day Porn Reset — Free for men who are ready for real change

Inside the Reset you'll learn:

• How to stop relapse cycles
  
  

• How to regulate urges & anxiety
  
  

• How to rebuild discipline & identity
  
  

• How to reconnect with God, purpose, and brotherhood
  
  

–

Follow Coach Frank:

IG - https://www.instagram.com/coachfrankrich

YouTube - https://www.youtube.com/@CoachFrankRich

Website - https://www.rebuiltrecovery.com/homepage

JOIN THE 7 DAY RESET - ▶️ www.therebuiltman.com/7dayreset

In today's episode of The Rebuilt Man, Coach Frank exposes one of the biggest lies men have been sold:

Porn addiction isn't driven by sexual desire — it's driven by emotional survival.

We break down 12 hidden reasons men run to porn that have NOTHING to do with sex, including how cultural programming conditioned men to measure their masculinity by their libido and why this false identity keeps millions trapped in cycles of shame, isolation, and self-sabotage.

If you've ever wondered "Why am I still going back to porn even though I don't want it?" — this episode will finally make the answer clear.

Expect to Learn

• Why most men use porn as stress relief — not sexual arousal
  
  

• How emotional pain, insecurity, and overwhelm fuel compulsive behavior
  
  

• How society programs men to equate masculinity with sexual performance
  
  

• Why real intimacy scares men more than sexual fantasy
  
  

• How pornography becomes a counterfeit source of validation and control
  
  

• The connection between identity wounds and relapse cycles
  
  

• The neuroscience behind cue → craving → ritual → shame addiction loops
  
  

• Why freedom has nothing to do with willpower — and everything to do with identity
  
  

Key Takeaways

• Men are programmed to equate masculinity with sexual desire
  
  

• The insecurity → performance → validation trap keeps men enslaved
  
  

• Porn reinforces the lie that men must dominate to have value
  
  

• A man's worth is not measured by his libido
  
  

• Reclaiming identity is a sign of strength — not weakness
  
  

• Challenging cultural sexual expectations leads to real confidence and peace
  
  

• Masculinity must be defined by character, purpose, and leadership — not sexual performance
  
  

Why This Matters

This episode sheds light on the truth most men never hear:

You're not addicted because you're perverted.
You're addicted because you're in pain — and no one taught you how to heal.

When a man rebuilds his identity, purpose, nervous system, and brotherhood…
porn loses its power.

Next Step

If you're ready to stop trying harder and start getting free, join the:

👉 7-Day Porn Reset — Free for men who are ready for real change

Inside the Reset you'll learn:

• How to stop relapse cycles
  
  

• How to regulate urges & anxiety
  
  

• How to rebuild discipline & identity
  
  

• How to reconnect with God, purpose, and brotherhood
  
  

🔗 Join the Reset here - ▶️ www.therebuiltman.com/7dayreset

–

Follow Coach Frank:

IG - https://www.instagram.com/coachfrankrich

YouTube - https://www.youtube.com/@CoachFrankRich

Website - https://www.rebuiltrecovery.com/homepage

JOIN THE 7 DAY RESET - ▶️ www.therebuiltman.com/7dayreset

In episode 302 of The Rebuilt Man, Coach Frank Rich exposes the hard truth most men never hear about porn addiction: you're not stuck because you're weak or broken—you're stuck because you're trying the wrong solutions.

Men often turn to blockers, therapy, praying harder, more discipline, or even more sex… hoping something external will fix an internal identity conflict. But the reality is this:

Porn addiction is not about behavior. It's not about self-control. It's about identity.

Frank breaks down the seven most common strategies men use to quit porn—and explains why each one fails to create real, lasting transformation:

1. Porn blockers & accountability software
   Blockers protect boys. Identity transforms men.
   
   

2. Therapy focused only on the past
   Understanding pain doesn't rewire patterns or change behavior.
   
   

3. Reading the Bible & praying more
   Praying harder doesn't rewire neural pathways—action does.
   
   

4. Men's groups & 12-step programs
   Comfort doesn't change you. Identity does.
   
   

5. White-knuckling, willpower, or NoFap
   You cannot fight a neurological addiction with sheer grit.
   
   

6. Trying to quit or "staying busy"
   Staying busy is not healing—it's avoiding.
   
   

7. Having more sex or getting into a relationship
   This isn't a lack-of-sex issue—it's a dopamine and identity issue.
   
   

Frank then lays out the only path that actually leads to sustainable freedom:

Identity transformation powered by structure, purpose, discipline, and brotherhood.

This episode will challenge you, encourage you, and give you a clear next step toward freedom.

KEY TAKEAWAYS

• Most men aren't stuck in porn because they're weak.
  
  

• You're not broken, and God has not abandoned you.
  
  

• Blockers protect boys; identity transforms men.
  
  

• Understanding your pain doesn't fix your patterns.
  
  

• Praying harder won't rewire your brain.
  
  

• Comfort and community alone don't create transformation.
  
  

• You can't out-grit a neurological addiction.
  
  

• Busyness is a distraction, not healing.
  
  

• Porn addiction isn't about sex—it's about emotional escape.
  
  

• Identity transformation is the ONLY path to long-term freedom.

Call to Action:

If you're tired of waiting for motivation to show up and ready to start building real structure and freedom in your life — join the FREE 7-Day Porn Reset today.

▶️ www.therebuiltman.com/7dayreset

–

Follow Coach Frank:

IG - https://www.instagram.com/coachfrankrich

YouTube - https://www.youtube.com/@CoachFrankRich

Website - https://www.rebuiltrecovery.com/homepage