If you are an esthetician or waxing business owner trying to book more clients with Instagram, this episode breaks down the exact content strategy that is working right now.

In this podcast episode I share the types of Instagram content that actually convert followers into booked clients. Instead of wasting hours creating content that does not perform, you will learn how to focus on the posts that bring in real bookings and revenue.

We cover the most effective content formats for service providers including B roll reels, talking head reels, carousel posts, and Instagram story strategies that drive engagement and sales. I also explain my STD Story Post method that can dramatically increase views and turn your Instagram audience into paying clients.

If you run a waxing business, are an esthetician, or offer beauty services, this strategy can help you grow your audience and consistently fill your books.

In this episode I also announce the launch of my brand new digital course Booked Out with Instagram.

Inside this course you will learn my full Instagram strategy including:
• The content types that convert followers into bookings
• What analytics you should actually track
• The posting strategy that grows your account
• How to turn Instagram into a client generating machine

The course includes 27 videos and over 4 hours of training.

The launch price is $47, but on March 22nd the price increases to $97, so grab it while the early pricing is available.

This strategy has helped me grow my platform to over 65K followers while consistently bringing in new customers and sales through Instagram.

If you are serious about growing your esthetician business and filling your books, this training will show you exactly how to do it.

⬇️ Enroll in Booked Out with Instagram below

https://ig.lashandwaxco.com/booked

If you are a solo esthetician or waxer in a season of “I don’t know what I’m doing,” you are not alone.In this episode, I’m sharing what it really looks like behind the scenes when your waxing business feels stuck, revenue stalls, or clarity just is not there. From the outside, it can look like everything is dialed in. But growth seasons are not always clean and confident. Sometimes they feel confusing, heavy, and uncertain.We talk about:• What to do when your waxing business slows down• Why showing up daily still matters• When to subtract instead of add• Letting go of draining opportunities• Shifting from overwhelm to gratitude• Why this season might come right before expansionIf you feel disconnected, stuck, or like you are questioning everything in your business, this conversation is for you.You are not broken.You are building.And you absolutely cannot quit.If you want support from other waxers who understand exactly what this season feels like, join my free community below. It is filled with estheticians and waxers who are growing, struggling, learning, and leveling up together.You do not have to build your waxing business alone.Join my free community here:https://www.skool.com/rebel-wax-breegade/Let's connect on instagram:https://www.instagram.com/breemesquit/

Thinking about starting your own waxing business straight out of esthetics school? Hear me out.In this episode of The Rebel Show, I’m breaking down why I do not recommend going solo immediately after graduation and what I would do instead if I were starting over today.This is not to discourage you. It is to protect your long term success.After 15 years in the beauty industry, building a six figure clientele, a seven figure wax brand, and training thousands of estheticians, I’ve seen the same pattern over and over. New estheticians rush into opening a solo waxing business before mastering their technique or learning how to run a business. The result? Burnout, financial stress, bad reputations, and in many cases, leaving the industry altogether.Inside this episode, I break down:• Why mastering your technique comes first• The real responsibilities of running a waxing business• How financial pressure can destroy your confidence early on• Why mentorship and community are so important• How to avoid burnout and build a long lasting careerI also share my personal journey from day spa to European Wax Center, performing over 10,000 Brazilians, becoming a trainer, and using that foundation to eventually build Rebel Wax and step into entrepreneurship the right way.If your goal is time freedom, financial freedom, and a sustainable waxing business, this episode will help you avoid common mistakes and build smarter from day one.If you’re a new esthetician, aspiring solo waxer, or currently building your clientele, this one is for you.Ready to Master Technique?Enroll in my FREE 6 Week Hard Waxing Course where I walk you through everything from fundamentals to Brazilians so you can build real confidence before going solo.→ Enroll in the Free 6 Week Course here: https://training.lashandwaxoc.com/101Want Ongoing Support and Community?Join my free esthetician community to connect with other beauty professionals, get continued support, and stay motivated as you grow.→https://www.skool.com/rebel-wax-breegade/

If you own a waxing business and bookkeeping stresses you out… this episode is for you.

Today I’m sitting down with my coaching client Yvonn, founder of WaxxKat, to break down the basics of bookkeeping for solo estheticians. If you’re mixing personal and business expenses, avoiding QuickBooks, or just “hoping it works out” at tax time… we need to talk.

A successful waxing business is not just about technique and marketing. It’s about knowing your numbers, tracking your profit, and operating like a real CEO.

In this episode, we cover:

• The biggest bookkeeping mistakes solo estheticians make
• Why separating personal and business finances is critical
• How to set up QuickBooks the right way
• What you can and cannot write off
• Cost of goods vs fixed assets explained simply
• How clean books reduce stress and increase profit
• How bookkeeping impacts loans, taxes, and buying a home
• Why every waxing business owner needs an admin day

If you want to grow your waxing business beyond hobby income, this is step one.

Yvonn also shares a FREE QuickBooks setup resource to help you get started and a deeper paid course for estheticians who want full control of their finances.

📌 Follow Waxxkat: @waxxkat
📌 Free resource + course: stan.store/waxxkat

If you’re serious about building a profitable waxing business, hit subscribe. Every week I share real strategies to help estheticians grow revenue, master marketing, and become the go to service provider in their city.

🎧 Want more?
• Hear from my CFO https://youtu.be/Q5uhPAMZge4
• Watch another coaching client breakdown here https://youtu.be/TqgwRVU2RfE

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX: Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15

https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc

Are you struggling to attract new clients or book high quality clients in your waxing business?

In this episode of The Rebel Show, I’m breaking down 7 proven strategies to attract better clients without running ads.

These are the exact foundational steps I teach waxers and estheticians who want to stop chasing bookings and start building a sustainable, profitable waxing business.

We cover:
• How to define your ideal waxing client
• Optimizing your social media bio for bookings
• Creating value-driven content that converts
• Using social proof to build instant trust
• Talking to the camera with confidence
• Local SEO strategies every waxing business needs
• Referral and loyalty systems that actually work
• Why consistency beats creativity every time

If you’re tired of feeling like you’re “doing everything right” but still not attracting the clients you want, this episode will help you rebuild your foundations and start booking clients who respect your time, prices, and expertise.

Perfect for:
• Waxers
• Estheticians
• Solo beauty business owners
• Anyone growing a local waxing business

🎧 Watch, listen, and start implementing today.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX: Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15

https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc

If you’re a solo waxer, this is the part of the waxing business no one likes to talk about… you are in sales.

Whether you’re in the treatment room, selling retail, rebooking clients, promoting your services online, or growing a digital product, sales is part of being an entrepreneur.

In this episode of The Rebel Show, I break down the biggest mindset shift that helped me grow from a European Wax Center employee to building a seven-figure waxing business.

I recently read The Greatest Salesman in the World in one day and knew I had to share the lessons with you. In this episode, I summarize the 10 core principles from the book and explain how they directly apply to:

* Solo waxers and estheticians

* Booking and retaining clients

* Selling without feeling salesy

* Building discipline, consistency, and confidence

* Growing a sustainable waxing business

*

These principles aren’t about manipulation or pressure. They’re about habits, discipline, action, persistence, and serving people well, the exact traits I see in the most successful waxers and beauty entrepreneurs.

If you want to grow your waxing business, make more money, and stop avoiding the sales side of entrepreneurship, this episode is for you.

👉 Free Hard Waxing 101 Course
Learn proper technique, patterns, and foundations from brows to Brazilians.


Enroll here: training.lashwaxoc.com/101

🎧 Want more business and mindset episodes?


Check out Episode 6, where I share my full journey from European Wax Center to entrepreneurship.

If this episode helped you, leave a comment and let me know which principle hit you the hardest.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX: Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15

https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc

In this episode of The Rebel Show, I sit down with former coaching client Alivia owner of The Wax Suite in Medford Oregon to break down exactly how she grew her waxing business from waxing out of her home to being fully booked with a waitlist.

We talk about client building, Google SEO for waxers, confidence, systems, consistency, and the mindset shifts required to grow a profitable waxing business.

If you are a waxer, esthetician, or solo service provider trying to book more clients and scale your waxing business, this episode is a must watch.

This is real experience, real results, and a real roadmap for growing a successful waxing business.

I’m not currently taking on new 1-1 coaching clients, but I’m launching something even better soon.

👉 Click here to join the waitlist https://training.lashandwaxoc.com/waitlist

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX: Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15

https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc

If I had to start my waxing business from scratch, this is exactly how I would do it and it’s exactly how I did do it.

This is the same framework I used to build Rebel Wax Studio over the past year after already scaling a seven figure brand. No theory. No guessing. Just proven priorities.

This video is for estheticians who have mastered their technique and are ready to stop playing small and start building a real business.

If that’s you, take notes.

In this video, I walk through:

• Choosing the right location and lease

• Building a personal brand on social media

• Creating a website that actually ranks

• Claiming and using your Google Business page

• Using photos and updates to drive local traffic

• Buying SEO focused domains

• Collecting reviews early and consistently

• Choosing and setting up a booking system

• Creating a new client promo that converts

• Using Instagram and TikTok for local growth

• Setting up ManyChat automations

• Attending local events to collect leads

• Sending a weekly newsletter from day one

• Using local Facebook groups strategically

• Letting go of perfection and taking action

• Staying consistent when results feel slow

If you are not willing to market yourself, learn sales, and stay disciplined, going solo is not the move. This video breaks down what it actually takes and how to do it without overcomplicating everything.

Momentum beats perfection. Every time.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX: Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15

https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc