
62. Instagram Strategy for Solo Estheticians: From Follower to Client
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Tired of showing up on Instagram, posting consistently, and still hearing crickets?
In this episode, I break down exactly why followers ≠ bookings and what to do about it.
You’ll learn:
→Why your content might be attracting other estys instead of dream clients
→How to post with purpose using my 3-part Content Conversion Pyramid
→What types of Reels, carousels, and Stories convert followers to paying clients
→How often you should “sell” (hint: probably more than you are)
A sustainable weekly IG strategy that doesn’t require dancing or guessing
Whether you’re just starting out or stuck in a content rut… this one’s a must-listen.
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