Most dentists are still focused on Google rankings — but patients are quietly changing how they search.
Instead of typing "best dentist near me," they're asking AI tools like ChatGPT, Google AI Overviews, and other intelligent assistants to recommend a dentist for them.

And here's the hard truth:
If your practice isn't visible to AI, you don't exist in those conversations.

In this episode, Dr. Len Tau welcomes Eri Georgiev, founder of SoRN AI, a tech-driven growth agency helping businesses — including dental practices — get recommended by large language models like ChatGPT, Google's AI Overviews, Perplexity, and Gemini.

Eri breaks down how AI search works differently from traditional Google search and why dentists need to start thinking beyond rankings and keywords. Instead of showing a list of websites, AI tools now recommend providers — often selecting just one or two practices for a patient to consider.

Throughout the conversation, Dr. Len and Eri explore what actually influences AI recommendations, including website structure, authority signals, reviews, online mentions, and even platforms many dentists overlook — like Reddit. Eri explains why AI traffic often converts at a higher rate than Google traffic and how early adopters of AI search optimization can leapfrog larger, more established practices.

The episode also dives into practical, actionable strategies dentists can implement now, such as optimizing site structure for AI crawlers, using schema markup, leveraging reviews beyond Google, and positioning themselves as trusted entities online. Erialso shares a forward-looking view of what's coming next — a world where AI assistants may book dental appointments directly for patients.

If you care about practice growth, patient acquisition, and staying relevant in a rapidly changing digital landscape, this episode is a must-listen.

• Why AI search is quickly becoming a new patient acquisition channel

• How ChatGPT and other LLMs decide which dentists to recommend

• The key differences between traditional SEO and AI Search Optimization (AISCO)

• Why Reddit, reviews, and online authority matter more than ever

• Simple, practical steps dentists can take now to stay ahead

01:29 Dentists Who Ignore AI Search Will Fall Behind

03:30 What SoRN AI Does & Why AI Search Matters for Dentists

05:55 Early Adopters, AI Search & Competitive Advantage

09:35 ChatGPT vs Google: How Patients Are Searching Now

11:48 What Is AI Search Optimization (AISCO)?

16:09 SEO vs AI Search: What Dentists Still Need to Do

16:49 Why Reddit Has Massive Influence on AI Recommendations

19:50 Google Reviews vs Reddit Comments: What AI Looks At

24:17 The Future: AI Booking Appointments for Patients

26:37 Technical Wins Dentists Can Implement Right Now

30:40 Lightning Round Q&A with EriGeorgiev

36:55 Special Offer for Raving Patients Listeners

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Connect with Eri

Founder, SoRN AI
🌐 Website: https://sorn.ai

🎁 Special Offer:
Mention The Raving Patients Podcast and receive $1,000 off your first month of service.

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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Getting traffic to your website is not the win. Getting patients into chairs is. Today's conversation dives into why conversion matters more than clicks and how dental practices can stop wasting their most valuable marketing asset.

In this episode, Dr. Len Tau sits down with marketing veteran Chris Knudsen to uncover what dental practices can learn from iconic brands like Casper, Harley-Davidson, Purple Mattress, and Disney. Drawing from decades of experience scaling consumer brands to billion-dollar valuations, Chris explains why most dental websites fail to convert, how AI is reshaping patient discovery, and why practices are often misled by marketing agencies that cannot prove ROI.

This conversation is a practical, no-fluff breakdown of how dentists can turn limited website traffic into real appointments, real patients, and real revenue.

• Why dental website traffic is far more valuable than most practices realize

• How AI search engines are changing how patients find dentists

• The role SEO, FAQs, and user-generated content play in AI visibility

• What "fake AI" looks like and how to spot it before you waste money

• Why website conversion should be a core KPI for every practice

• Common red flags that signal a marketing agency may be misleading you

• How to demand real ROI tracking from your marketing partners

• Lessons dentists can borrow from billion-dollar consumer brands

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00:41 Welcome and episode overview

02:24 Introducing Chris Knudsen and his background

05:00 What Llama.ai does for dental practices

06:40 Why dental website traffic is extremely valuable

10:00 Why websites still matter in cash and specialty dentistry

11:40 How AI search engines influence patient decisions

13:20 Optimizing for AI and large language models

14:00 The role of FAQs and Q&A content in AI rankings

14:39 Reddit and user-generated content in AI discovery

15:29 Fake AI vs real AI in dental marketing

19:22 Why website conversion must be a top KPI

21:50 Why dentists feel frustrated with marketing agencies

23:20 Common agency red flags and ownership issues

26:26 How to truly measure marketing ROI

30:47 Lightning Round with Chris Knudsen

34:55 How to connect with Llama.ai and the "Len Deal"

36:00 Final thoughts and closing message

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Connect with Chris
Website: https://lawma.ai
Email: chris@lawma.ai

👉 Mention the Raving Patients Podcast and Dr. Len Tau to receive the special "Len Deal."

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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

What if case acceptance didn't feel like "selling" at all?

In this first episode of 2026, Dr. Len Tau sits down with Dr. Camesia Matthews to explore a powerful new way to help patients truly understand—and say yes to—their treatment plans.

Dr. Matthews introduces her Dental Fitness Method, a five-pillar framework that connects oral health to whole-body wellness. By reframing dentistry through prevention, posture, protection, presentation, and psychology, she shows how dentists can increase patient buy-in, reduce resistance, and empower patients to take ownership of their health—without feeling pushy or sales-driven.

This conversation is a must-listen for any dentist looking to improve case acceptance through clarity, education, and trust.

• Why patients reject treatment when they don't understand the why behind it

• How the Dental Fitness Method reframes dentistry as whole-body healthcare

• The five pillars that help patients make sense of complex treatment plans

• How education eliminates objections and builds long-term trust

• Why mindset and psychology are the foundation of case acceptance

• How wellness-based communication leads to more confident, informed "yes" decisions

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00:43 Episode Introduction & Welcome to 2026

02:48 Meet Dr. Camesia Matthews

04:30 Education, Frameworks, and Patient Buy-In

05:35 The Five Pillars of the Dental Fitness Method

08:17 Why Patients Need a Unified Oral-Health Message

10:28 What Happens When Patients Don't Understand the "Why"

12:45 Sports Dentistry, Inflammation, and Whole-Body Health

14:58 Real Case Example: Transforming Confidence Through Dental Fitness

18:40 The Future of Dentistry as Healthcare

20:32 Removing the Pressure of "Selling" Dentistry

24:10 Handling the Informed "No"

26:44 Following Up Without Losing Patients

28:46 The Dental Fitness Advantage Book

29:40 Lightning Round Q&A

35:15 How to Connect with Dr. Camesia Matthews

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Connect with Dr. Camesia

• Instagram: @drcamesiaamatthews

• Book: The Dental Fitness Advantage (available on Amazon & Shopify)

• Learn more & connect: DentalFitnessPillars.com/educate

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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!