Dentists Who Ignore AI Search Will Fall Behind

Most dentists are still focused on Google rankings — but patients are quietly changing how they search.
Instead of typing "best dentist near me," they're asking AI tools like ChatGPT, Google AI Overviews, and other intelligent assistants to recommend a dentist for them.

And here's the hard truth:
If your practice isn't visible to AI, you don't exist in those conversations.

In this episode, Dr. Len Tau welcomes Eri Georgiev, founder of SoRN AI, a tech-driven growth agency helping businesses — including dental practices — get recommended by large language models like ChatGPT, Google's AI Overviews, Perplexity, and Gemini.

Eri breaks down how AI search works differently from traditional Google search and why dentists need to start thinking beyond rankings and keywords. Instead of showing a list of websites, AI tools now recommend providers — often selecting just one or two practices for a patient to consider.

Throughout the conversation, Dr. Len and Eri explore what actually influences AI recommendations, including website structure, authority signals, reviews, online mentions, and even platforms many dentists overlook — like Reddit. Eri explains why AI traffic often converts at a higher rate than Google traffic and how early adopters of AI search optimization can leapfrog larger, more established practices.

The episode also dives into practical, actionable strategies dentists can implement now, such as optimizing site structure for AI crawlers, using schema markup, leveraging reviews beyond Google, and positioning themselves as trusted entities online. Erialso shares a forward-looking view of what's coming next — a world where AI assistants may book dental appointments directly for patients.

If you care about practice growth, patient acquisition, and staying relevant in a rapidly changing digital landscape, this episode is a must-listen.

What You'll Learn

• Why AI search is quickly becoming a new patient acquisition channel

• How ChatGPT and other LLMs decide which dentists to recommend

• The key differences between traditional SEO and AI Search Optimization (AISCO)

• Why Reddit, reviews, and online authority matter more than ever

• Simple, practical steps dentists can take now to stay ahead

Key Takeaways

01:29 Dentists Who Ignore AI Search Will Fall Behind

03:30 What SoRN AI Does & Why AI Search Matters for Dentists

05:55 Early Adopters, AI Search & Competitive Advantage

09:35 ChatGPT vs Google: How Patients Are Searching Now

11:48 What Is AI Search Optimization (AISCO)?

16:09 SEO vs AI Search: What Dentists Still Need to Do

16:49 Why Reddit Has Massive Influence on AI Recommendations

19:50 Google Reviews vs Reddit Comments: What AI Looks At

24:17 The Future: AI Booking Appointments for Patients

26:37 Technical Wins Dentists Can Implement Right Now

30:40 Lightning Round Q&A with EriGeorgiev

36:55 Special Offer for Raving Patients Listeners

—

Connect with Eri

Founder, SoRN AI
🌐 Website: https://sorn.ai

🎁 Special Offer:
Mention The Raving Patients Podcast and receive $1,000 off your first month of service.

—

Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!