Episodios

  • Finish Strong, Start Fresh: The Real Psychology of Endings and New Beginnings
    Nov 25 2025

    In this episode of The Pursuit of Badasserie, we’re unpacking one of the most overused, and misunderstood phrases in entrepreneurship: “finish strong.”

    Here’s the truth: most people hear “finish strong” and immediately think “hustle harder.” They push, sprint, overcommit, and end up crawling into the new year completely drained. But that’s not strength. That’s burnout.

    We’re breaking down what it really means to finish strong, and how to start fresh in a way that builds momentum instead of more pressure. It’s not about doing more; it’s about finishing intentionally. It’s about wrapping up what matters, letting go of what doesn’t, and setting yourself up so that next year feels easier, lighter, and more focused.

    We’ll walk you through how to audit your year (ruthlessly but kindly), and figure out what actually deserves to come with you into 2026. We’re sharing how we learned that growth doesn’t always mean adding more, and why simplifying, systemizing, and creating space often lead to the biggest breakthroughs.

    If you’ve been feeling the pull to “push through” but your gut is begging you to slow down and get strategic, this one’s for you.


    Key Takeaways:

    • Finishing strong doesn’t mean doing more. It means finishing intentionally and closing loops with purpose.

    • Audit your year with honesty. Ask yourself, “Would I do this again?” If not — it doesn’t belong in your next plan.

    • Systemize your wins now. Capture what worked while it’s fresh so you’re not rebuilding from scratch in January.

    • Protect your energy. You don’t have to finish tired to finish strong.

    • Start fresh — don’t start over. The magic is in momentum, not reinvention.


    If you joined us for the Finish Strong: Start Fresh Global Summit, thank you! And if you missed it, reach out to us to grab the replay or the workbook. This summit was packed with the tools you need to close the year with clarity, not chaos.

    Finishing strong isn’t about ending on a high note — it’s about ending with intention. And starting fresh isn’t about being new — it’s about being ready.

    Make sure to subscribe to our YouTube or Spotify and leave us a review!

    • Like the show? LEAVE US A REVIEW wherever you listen!

    • Have a question? CONTACT US at info@thepursuitofbadasserie.com!

    Want to sponsor us? Find out how HERE.

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    19 m
  • The Truth About Black Friday: What It Really Teaches Us About Business and Buyer Behavior
    Nov 18 2025

    In this episode of The Pursuit of Badasserie, we’re getting real about Black Friday, and what it actually teaches us about business, buyer psychology, and how entrepreneurs show up when the pressure’s on.

    Every November, the internet goes a little wild. Everyone’s shouting, inboxes are full, and small business owners everywhere are asking themselves, “What should I do for Black Friday?” And too often, the answer is… panic. Throw something together. Offer a big discount. Hope for the best.

    But here’s the truth: you don’t have to play that game.You can choose to lead it instead.

    In this episode, we talk about why most small business owners react to Black Friday instead of strategizing for it, and how to flip that script. We’ll show you how to think differently about your offers, your pricing, and your customer relationships so you’re not just chasing sales for one weekend, but building momentum that lasts all year.

    We’re sharing real-world examples, mindset shifts, and strategies that help you stay profitable, confident, and calm… even when everyone else is losing their minds.

    If you’ve ever felt pressured to “do something” for Black Friday just because everyone else is, this conversation will help you step back, breathe, and make smarter, more intentional moves.


    • Stop reacting. Start leading. Learn how to turn panic marketing into a clear, strategic plan.

    • You don’t need to compete with Amazon. You just need to understand your customers better.

    • Discounts don’t build loyalty. Value does.

    • Black Friday can feed your pipeline — not just your stress levels. Use it to build long-term connections and recurring revenue.

    • Protect your energy. Plan your promos early so you can actually enjoy your Thanksgiving weekend.

    If this episode hits home, don’t miss our Finish Strong: Start Fresh Global Summit coming up November 18th and 19th — where we go even deeper into designing profitable strategies that carry you into the new year with clarity and confidence. Join for free here: https://finishstrongstartfresh.com/2025

    Tune in now and learn how to stop reacting to the market and start leading it — on Black Friday and beyond.

    Make sure to subscribe to our YouTube or Spotify and leave us a review!

    • Like the show? LEAVE US A REVIEW wherever you listen!

    • Have a question? CONTACT US at info@thepursuitofbadasserie.com!

    Key Takeaways: Want to sponsor us? Find out how HERE.

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    26 m
  • The $100 Million Mindset: Think Bigger, Build Smarter, Multiply Your Success
    Nov 11 2025

    In this episode of The Pursuit of Badasserie, we dive deep into what it really means to have a $100 million mindset—and why thinking bigger is the ultimate game-changer for entrepreneurs.

    They break down how top performers approach business differently: from proactive problem-solving and strategic hires to leveraging ROI and building systems that work without you. Learn how to shift your mindset from just making money to multiplying income, compounding growth, and scaling a business that doesn’t need you to survive.

    We also share practical steps to start shifting your mindset today, including SWOT analyses, delegating effectively, building dashboards, and planning for long-term scalability.

    If you’ve ever wondered how some business owners seem unstoppable while others stay stuck, this episode is your blueprint for thinking bigger, smarter, and bolder.


    Key Takeaways:

    • Why a $100 million mindset is about multiplication, not addition

    • How mindset sets your ceiling and capacity in business

    • The role of systems, automation, and team leverage in building scalable success

    • Practical steps to shift your thinking and grow your business without working harder


    Make sure to subscribe to our YouTube or Spotify and leave us a review!

    • Like the show? LEAVE US A REVIEW wherever you listen!

    • Have a question? CONTACT US at info@thepursuitofbadasserie.com!

    Want to sponsor us? Find out how HERE.

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    17 m
  • Riding the Silver Tsunami: Why Now Is the Time to Buy Boomer Businesses
    Nov 4 2025

    We’re in the middle of one of the biggest business opportunities of our lifetime, and most entrepreneurs are sleeping on it. The “Silver Tsunami” is here—millions of Baby Boomer–owned businesses are hitting the market as their owners retire.

    In this episode of The Pursuit of Badasserie: The Podcast, we dig into why buying an existing business may be the smartest, fastest way to build wealth and stability. Instead of starting from scratch, you can step into a business with established revenue, employees, and community goodwill—then modernize, grow, and take it further.


    We cover:

    • Why the wave of Boomer-owned businesses for sale is a golden opportunity

    • Creative financing options (yes, you can buy without draining your bank account)

    • What to look for in due diligence so you don’t buy a mess

    • How to leverage reputation, culture, and legacy for long-term success

    • Why boring businesses might just be your best bet for explosive ROI

    You don’t need to be “passionate” about dry cleaning, auto repair, or textile manufacturing to make them work. You just need to recognize the opportunity, seize it, and play it smart.

    If you’ve been waiting for the right time to diversify, expand, or step into entrepreneurship—this is it. The Silver Tsunami is here. The only question is: are you going to ride the wave or let it pass you by?

    Make sure to subscribe to our ⁠YouTube⁠ or ⁠Spotify⁠ and leave us a review!

    • Like the show? LEAVE US A REVIEW wherever you listen!

    • Have a question? CONTACT US at info@thepursuitofbadasserie.com!

    Want to sponsor us? Find out how ⁠HERE⁠.

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    20 m
  • Recurring Revenue: Why Your Business Can’t Afford to Ignore It
    Oct 28 2025

    In this episode of The Pursuit of Badasserie: The Podcast, we’re diving into the game-changer that too many entrepreneurs overlook—recurring revenue.

    Here’s the truth: unpredictable cash flow kills businesses. Recurring revenue creates stability, scalability, and the freedom to plan for growth instead of scrambling for the next sale. Whether it’s subscriptions, memberships, retainers, or creative add-ons, there’s a way for every business to build recurring income streams.

    We share personal stories from running service-based companies, coaching practices, and even security and fitness businesses—showing you just how powerful recurring revenue can be when it’s done right. You’ll learn:

    • Why recurring revenue is the backbone of consistent cash flow.

    • The psychology behind subscriptions (and why customers stay—even when they shouldn’t).

    • How recurring models increase lifetime customer value and even boost your business valuation.

    • Smart ways to audit your offers and add recurring streams without creating more work.

    • The dos and don’ts of pricing so you don’t sabotage your own profitability.

    This isn’t about copying Netflix or Amazon. It’s about taking control of your business model and creating stability that frees you up to take risks, innovate, and scale.

    If you don’t already have recurring revenue built in—or if you know it’s time to level yours up—this episode will push you to rethink the way you structure your business.

    Now we want to hear from you: Do you already have recurring revenue in place? Where can you add it? Share your takeaways with us in the comments or DM—we love hearing how you’re building your badass business.

    Make sure to subscribe to our YouTube or Spotify and leave us a review!

    • Like the show? LEAVE US A REVIEW wherever you listen!

    • Have a question? CONTACT US at info@thepursuitofbadasserie.com!

    • Want to sponsor us? Find out how HERE.

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    21 m
  • Sales Cycles Demystified: How to Predict Revenue and Close More Clients
    Oct 21 2025

    Are you winging it in sales and hoping for the best? In this episode of The Pursuit of Badasserie, we break down sales cycles and how understanding them can make your revenue more predictable and your business more efficient.

    You’ll learn:

    • What a sales cycle really is—and why most business owners overlook it

    • The key stages of your sales cycle: lead generation, qualification, nurturing, pitching, closing, and follow-up

    • Common mistakes that sabotage sales, including not asking, overcomplicating, or assuming “no” is final

    • How tracking and analyzing your cycle can fix leaks and improve conversions

    • Why sales isn’t pushy or sleazy—it’s essential for keeping your business alive

    If you want to stop guessing and start closing consistently, this episode is a must-listen.

    Make sure to subscribe to our YouTube or Spotify and leave us a review!

    • Like the show? LEAVE US A REVIEW wherever you listen!

    • Have a question? CONTACT US at info@thepursuitofbadasserie.com!

    • Want to sponsor us? Find out how HERE.

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    25 m
  • Collaboration vs Competition
    Oct 15 2025

    Are you torn between competing and collaborating in your business? In this episode, we dive into the reality of healthy competition versus scarcity mindset competition—and how the right collaborative strategies can actually grow your impact, rather than diminish your edge.

    What you'll learn in this episode:

    • How to shift your mindset from “either/or” to “both/and” when it comes to competition and collaboration.

    • Practical ways to collaborate: cross-promotions, referral systems, joint offers, and packages.

    • Why collaboration doesn’t always have to involve payment—it’s about building trust and community.

    • How to protect your brand and reputation while engaging in collaborative work.

    • The concept of “co-opetition”: keeping your competitive edge while creating value through collaboration.

    • Real-life examples of successful collaboration that lifted entire communities and businesses.

    Key takeaway: Healthy competition keeps you sharp, but collaboration can multiply your impact. The goal isn’t to eliminate competition—it’s to leverage relationships, trust, and joint opportunities to grow your business and help others thrive.

    Tune in to discover how you can embrace both competition and collaboration to create more value for your clients—and for your business.

    Make sure to subscribe to our YouTube or Spotify and leave us a review!

    • Like the show? LEAVE US A REVIEW wherever you listen!

    • Have a question? CONTACT US at info@thepursuitofbadasserie.com!

    • Want to sponsor us? Find out how HERE.

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    23 m
  • Reprogramming Boundaries: How to Train Clients and Teams to Respect Your Standards
    Oct 7 2025

    Boundaries are not optional—they are the foundation of sustainable success. In this episode of The Pursuit of Badasserie: The Podcast, we dive deep into what it really means to lead with integrity and enforce standards in your business.

    From clients who test the limits to top-performing team members who think the rules don’t apply to them, entrepreneurs often face the challenge of holding the line without losing momentum. The truth? You are always training people how to treat you—whether you realize it or not.


    This episode covers:

    • Why integrity isn’t situational—and how it shapes your business legacy

    • How to retrain clients and team members who have slipped outside your boundaries

    • The danger of “golden handcuffs” and why leaders must enforce standards even with top performers

    • The HR systems every business owner should implement—even solopreneurs

    • How to balance accountability with grace while still getting buy-in from your team

    Entrepreneurship doesn’t get easier—you simply get better at managing the challenges. If you’ve been struggling with clients who overstep or team members who resist expectations, this conversation gives you the tools to reset, reprogram, and lead with authority.

    Make sure to subscribe to our YouTube or Spotify and leave us a review!

    • Like the show? LEAVE US A REVIEW wherever you listen!

    • Have a question? CONTACT US at info@thepursuitofbadasserie.com!


    Want to sponsor us? Find out how HERE.

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    21 m