In this episode of The Pursuit of Badasserie, we’re exposing a secret many entrepreneurs don’t want to admit: revenue alone doesn’t make a business successful. Cashflow does. Too many small businesses are bleeding profit quietly, and focusing only on top-line numbers is a vanity metric that hides serious financial holes.

From silent discounting to scope creep disguised as “good service,” from unused subscriptions to unprofitable offers, small leaks can add up to thousands of dollars lost every month. Emotional pricing, poor boundaries, and lack of follow-up only make matters worse. We share the top cashflow killers we see repeatedly in small businesses and why these invisible drains often go unnoticed until it’s too late.

In this episode, we break down how to track weekly money metrics, conduct quarterly expense audits, ruthlessly cut dead weight, and protect margins like the survival of the business depends on it… because it does. Through examples and stories, you’ll see how a business making $10K/month can unknowingly leak $2K–$3K, and exactly how to stop the bleed.

Key Takeaways

• Revenue isn’t profit. Tracking top-line growth while ignoring cashflow is a recipe for burnout and financial stress.
  

• Silent leaks are costly. Small inefficiencies– discounts, scope creep, unused tools– quietly drain resources.
  

• Pricing from insecurity kills profits. Charging too little or offering “good service” for free erodes cashflow.
  

• Boundary burnout is real. Unpaid labor, last-minute add-ons, and constant accessibility cost more than money– they cost energy and freedom.
  

• The Real Solution: Track weekly metrics, audit expenses quarterly, and cut dead weight decisively.
  

• Example in action: They walk through a real scenario where minor changes stopped $2K–$3K/month from leaking out of a business that appeared profitable on paper.
  

Entrepreneurs who want to finally see the truth in their numbers, plug their cashflow leaks, and take control of their profits won’t want to miss this episode.

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In this episode of The Pursuit of Badasserie, we challenge the old belief that cold leads are lost causes. The truth? Cold leads aren’t cold; they’re simply un-nurtured, unqualified, or uninvited into a real conversation. Most entrepreneurs fail because they chase leads with automation, scripts, or “value vomit” messages that feel pushy instead of relevant.

We break down why traditional cold outreach is dead, and why behavioral psychology proves that people buy when they feel seen, not sold to. Learn how to revive unresponsive leads, build trust without spamming, and create a simple sequence that converts silence into action.

In this episode, we share a step-by-step funnel from curiosity to conversion, explain why most entrepreneurs give up too soon, and show how to make cold outreach feel human, relevant, and effective.

Key Takeaways

• Cold leads aren’t dead. Most are simply uninvited into a real conversation.

• Automation kills authenticity. Selling without context turns potential clients off before the relationship starts.

• Nurturing works: Lead with relevance, show trustworthiness, and offer a safe path forward.

• Avoid common mistakes: Don’t ask for a sale too soon, don’t assume silence = no, and don’t overwhelm with “value vomit.”

• Simple Funnel: Cold → curiosity → relevance → relationship → conversion.

• 3-message revival sequence: A clear, permission-based system to turn unresponsive leads into clients.

Entrepreneurs ready to stop wasting energy chasing dead leads, and start converting the prospects they already have, will find a roadmap for action in this episode.

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In this episode of The Pursuit of Badasserie, we’re calling out one of the most accepted lies in business planning: that you’re supposed to map out an entire year and magically stick to it.

Annual planning feels productive — but for most entrepreneurs, it quietly creates paralysis, pressure, and performative goals that look good on paper and fall apart by March. The longer the planning cycle, the easier it is to avoid reality.

Quarterly planning is different.

Shorter timelines create faster feedback, cleaner decisions, and far less emotional attachment to plans that aren’t working. Instead of waiting twelve months to admit something failed, you get four built-in opportunities to pivot, refine, and scale, without blowing up your business.

In this episode, we break down why annual reviews fail, how quarterly cycles eliminate all-or-nothing thinking, and the exact Rebel Quarterly Review framework we use with clients who want sustainable growth without burnout.

If you’ve ever felt like you “missed the year” by April or found yourself clinging to a plan that no longer fits, this episode will show you how to reset, without starting over.

Key Takeaways

Annual planning is too slow for real growth.Long gaps between feedback loops create self-delusion, avoidance, and delayed decision-making. By the time most entrepreneurs realize something isn’t working, they’ve already lost momentum.

Quarterly planning gives you four strategic pivots a year.Every 90 days, you get the chance to adjust offers, shift marketing, realign capacity, and reforecast revenue… intentionally, not reactively.

The Rebel Quarterly Review framework:

• Data: What do the numbers actually say (not what you feel)?

• Decisions: What needs immediate change next quarter?

• Desires: What do you actually want — revenue, space, growth, simplicity?

• Destruction: What needs to be burned, released, or stopped to move forward?
  

Short cycles improve consistency.Goal-setting research shows people stay more engaged and focused when timelines are shorter — which is why quarterly planning outperforms yearly goal-setting every time.

Quarterly planning kills all-or-nothing behavior.You don’t need to “fix the year.” You just need to focus on the next 90 days.

Turn review into action — not busywork:

• Identify one signature priority for the quarter

• Choose three needle-moving tasks

• Set weekly checkpoints to stay honest and adaptive
  

Why CEOs who think quarterly scale faster.

They pivot sooner, spend smarter, and spot opportunities before competitors who are still clinging to January plans in September.

You don’t need a perfect year.You need better decisions — made sooner, with less drama and more data.

Quarterly thinking isn’t playing small.

It’s how smart CEOs stay in control.

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In this episode of The Pursuit of Badasserie, we’re dismantling the “New Year, New Me” narrative that shows up every January and quietly keeps entrepreneurs stuck.

Reinvention culture sells the idea that you need a whole new identity, brand, or business to grow — when in reality, that pressure creates burnout, confusion, and reactive decision-making. Most entrepreneurs don’t fail because they didn’t reinvent themselves hard enough; they stall because they keep abandoning what already works.

We talk about why the promise of a “new you” is a false one, how constant reinvention creates identity fatigue for your business, and why chasing fresh starts often leads to unfinished strategies and wasted momentum.

We also break down what entrepreneurs actually need to grow — not dramatic overhauls, but better systems, stronger boundaries, and more intentional habits that compound over time.

If you’ve ever felt the urge to burn everything down in December just to feel motivated again in January, this episode will help you step off that cycle — and remind you that growth comes from evolution, not erasure.

Key Takeaways

“New me” is a false promise. Research shows that nearly 80% of New Year resolutions fail by February, not because people lack willpower — but because the goals are rooted in guilt, pressure, and unrealistic change.

Reinvention creates identity fatigue. Constantly changing direction exhausts your brand, confuses your audience, and drains your team. Consistency builds trust; chaos kills momentum.

Entrepreneurs don’t need a new identity. What actually drives growth is upgraded systems, clearer boundaries, and habits that support long-term decision-making.

Evolution beats reinvention. Strategic refinement outperforms dramatic overhauls every time. Growth is about improving what exists, not throwing it away.

Stop dragging old decisions into new seasons. You don’t need a fresh start — you need to stop repeating choices that no longer align with where you’re going.

January urgency is mostly fake. Most people are overwhelmed, unfocused, and financially recovering from the holidays. That’s not the ideal moment for massive, reactive change.

The real “new me.” A CEO who makes decisions based on data, depth, and direction — not guilt, hype, or seasonal pressure.

You don’t grow by becoming someone new every January. You grow by becoming more intentional about who you already are — and how your business supports that evolution.

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Every year, business owners blame the holidays for slow sales, low engagement, and lost momentum. But here’s the truth: the holiday season isn’t the problem — the decisions you make during it are.

In this episode of The Pursuit of Badasserie, we’re calling out the naughty list habits that quietly sabotage your business during the most emotionally-driven buying season of the year. From pulling back on marketing to panic-discounting and ghosting your warm leads, these choices don’t protect your business — they stall it.

We break down why the “slow season” myth refuses to die (even though buying psychology proves otherwise), how successful businesses use the holidays to build momentum, and what you should be doing right now to avoid the January scramble.

If you want to end the year energized instead of exhausted — and start Q1 ahead instead of behind — this episode is your wake-up call.

What We Cover in This Episode:

Why “slow season” is a mythConsumer spending doesn’t stop during the holidays — it shifts. People buy faster, emotionally, and for convenience.

The Naughty List Holiday Habits:

• Assuming “everyone’s checked out” and stopping marketing

• Getting hooked on discount addiction instead of value-driven offers

• Overcommitting during the holidays — then under-delivering

• Pausing content until January (and losing visibility)

• Ignoring warm leads who are ready to buy

• Ending the year burned out instead of building momentum
  

Why the holidays are prime time for upsells

Your existing customers want speed, ease, and solutions — not cheaper prices.

What successful businesses do differently during the holidays:

• Run retention-focused campaigns

• Pre-sell Q1 offers and programs

• Lean into urgency, emotion, and clarity

• Make it easy for buyers to say yes
  

How to avoid the January panic cycleMomentum isn’t built in January — it’s built in December.

Key Takeaways:

• The holidays don’t kill sales — inconsistency does

• Discounting is not a strategy; positioning is

• Warm leads are gold during the holidays — don’t ghost them

• Retention beats acquisition every time

• Ending the year strong is a choice, not a calendar event
  

Scaling — and selling — through the holidays isn’t about doing more. It’s about doing the right things consistently while everyone else disappears.

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In this episode of The Pursuit of Badasserie, we’re talking about the systems that actually help your business grow — and the ones that just create noise.

Most small business owners are drowning in tools. There’s a CRM for this, a project tracker for that, automations that don’t connect, and subscriptions for platforms no one uses. It’s easy to think you need more to scale, but often, growth starts with less.

We dig into what it really means to build systems that support you, not suffocate you. We talk about how to spot when your operations are helping you move forward versus when they’re just adding complexity, and how to simplify your structure so your business can run smoother and scale smarter.

We also break down how to decide when it’s time to upgrade versus when it’s time to strip things back, and why clear communication and strong leadership almost always outperform fancy software.

If your backend feels bloated or you’re constantly juggling too many moving parts, this episode will help you get back to clarity — and remind you that simplicity is a growth strategy.

Key Takeaways

Simplify to scale.

More software doesn’t equal more success. A clear process beats a complex tech stack every time.

You might be over-systemized if:

You’re paying for tools you barely touch, spending more time maintaining systems than using them, or constantly troubleshooting integrations.

You might be under-systemized if:

You’re the bottleneck in every process, nothing runs without you, or growth feels chaotic instead of exciting.

People before platforms.

The best systems aren’t digital; they’re human. Clear roles, strong communication, and accountability make every tool more effective.

Know when to upgrade and when to simplify.

Ask, “Is this breaking because we’re growing, or because it was never the right fit?” Not every problem needs new software.

Scaling isn’t about stacking more tools. It’s about creating systems that make your business lighter, clearer, and more profitable — so you can focus on what truly moves the needle.

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In this episode of The Pursuit of Badasserie, we’re talking about the part of business that no one glamorizes — the in between.

Everyone loves to celebrate the big launches, the viral wins, the record-breaking months… but what about the quiet ones? The slow seasons, the awkward pauses, the months that feel like nothing’s happening?

That’s actually where the real growth happens… if you know what to do with it.

We’re breaking down how to shift your mindset around those “flat” seasons and use them to strengthen the core of your business. Because sustainable growth isn’t built in the spotlight; it’s built in the background.

You’ll learn how to identify your business rhythm, use downtime to optimize systems, reconnect with your audience, and prepare for your next big wave of momentum. We’ll also talk about the financial and energetic side of the lull–how to create stability, creativity, and leverage when the noise dies down.

If you’ve ever looked at your slow season and thought, “What am I doing wrong?,” this episode will reframe that lull as your most valuable season of all.

Key Takeaways

Redefine growth.

Growth doesn’t always mean more sales. Sometimes it looks like refining your offers, improving your systems, or deepening your relationships.

Understand your rhythm.

Every business has natural cycles — busy seasons, prep seasons, rest seasons. Instead of panicking during a lull, plan for it.

Use slow time strategically.

• Optimize: Audit and upgrade your workflows or client experience.

• Educate: Upskill yourself or your team.

• Connect: Strengthen partnerships that will fuel your next season.
  

Keep marketing momentum.Stay visible, even when you’re not actively selling. Share behind-the-scenes moments, lessons learned, or what’s coming next. Quiet months are for nurturing, not disappearing.

Be smart with your finances.

Use your peak-season profits to build a cushion or reinvest strategically. Creating runway gives you freedom and peace of mind when business slows.

Energy is your biggest leverage.

When you’re not chasing sales, you have space to innovate. Use that space to get creative, revisit your “why,” and build what’s next.

Your slow season isn’t a setback — it’s your setup.Ask yourself: What can I strengthen, automate, or create right now that will make my next busy season easier and more profitable?

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In this episode of The Pursuit of Badasserie, we’re flipping the script on what it really means to grow your business.

Everyone’s chasing global reach–the viral post, the massive audience, the international impact–but most business owners haven’t even tapped the goldmine sitting right in their own backyard.

We’re diving into what we call the 7-Mile Radius, the idea that your biggest growth opportunities are often within seven miles of where you are right now. Whether you run a local business or an online brand, your local network is your most underutilized asset.

Here’s the truth: you don’t need more followers; you need more real-world advocates. Local credibility builds trust faster than any online funnel, and trust converts a whole lot better than cold traffic.

We’ll walk you through how to map your own 7-mile radius, identify collaboration opportunities, and start building partnerships that grow both your local presence and your digital authority. You’ll learn how to turn proximity into partnership, connection into credibility, and community into your biggest competitive advantage.

If you’ve been focused on going wide, this episode will help you go deep — right where you already are.

Key Takeaways

Local is the new leverage.Your local community isn’t small, it’s concentrated. Local credibility builds faster, lasts longer, and converts better.

Map your 7-mile radius.Literally. Pull up a map, draw a circle, and list the businesses, professionals, and potential partners around you. Opportunities are closer than you think.

Collaboration beats competition.Your neighbors aren’t your rivals, they’re your growth allies. Cross-promote, co-host events, or share audiences. Everyone wins.

Small circles create big impact.Local relationships compound fast. One strong connection can lead to a cascade of new clients, referrals, and visibility.

You don’t need to be everywhere — you just need to own where you are.The most successful global brands often start with deep local roots.

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