In this episode of The Pursuit of Badasserie, we’re getting real about Black Friday, and what it actually teaches us about business, buyer psychology, and how entrepreneurs show up when the pressure’s on.

Every November, the internet goes a little wild. Everyone’s shouting, inboxes are full, and small business owners everywhere are asking themselves, “What should I do for Black Friday?” And too often, the answer is… panic. Throw something together. Offer a big discount. Hope for the best.

But here’s the truth: you don’t have to play that game.You can choose to lead it instead.

In this episode, we talk about why most small business owners react to Black Friday instead of strategizing for it, and how to flip that script. We’ll show you how to think differently about your offers, your pricing, and your customer relationships so you’re not just chasing sales for one weekend, but building momentum that lasts all year.

We’re sharing real-world examples, mindset shifts, and strategies that help you stay profitable, confident, and calm… even when everyone else is losing their minds.

If you’ve ever felt pressured to “do something” for Black Friday just because everyone else is, this conversation will help you step back, breathe, and make smarter, more intentional moves.

• Stop reacting. Start leading. Learn how to turn panic marketing into a clear, strategic plan.

• You don’t need to compete with Amazon. You just need to understand your customers better.

• Discounts don’t build loyalty. Value does.

• Black Friday can feed your pipeline — not just your stress levels. Use it to build long-term connections and recurring revenue.

• Protect your energy. Plan your promos early so you can actually enjoy your Thanksgiving weekend.
  

If this episode hits home, don’t miss our Finish Strong: Start Fresh Global Summit coming up November 18th and 19th — where we go even deeper into designing profitable strategies that carry you into the new year with clarity and confidence. Join for free here: https://finishstrongstartfresh.com/2025

Tune in now and learn how to stop reacting to the market and start leading it — on Black Friday and beyond.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Key Takeaways: Want to sponsor us? Find out how HERE.

In this episode of The Pursuit of Badasserie, we dive deep into what it really means to have a $100 million mindset—and why thinking bigger is the ultimate game-changer for entrepreneurs.

They break down how top performers approach business differently: from proactive problem-solving and strategic hires to leveraging ROI and building systems that work without you. Learn how to shift your mindset from just making money to multiplying income, compounding growth, and scaling a business that doesn’t need you to survive.

We also share practical steps to start shifting your mindset today, including SWOT analyses, delegating effectively, building dashboards, and planning for long-term scalability.

If you’ve ever wondered how some business owners seem unstoppable while others stay stuck, this episode is your blueprint for thinking bigger, smarter, and bolder.

Key Takeaways:

• Why a $100 million mindset is about multiplication, not addition

• How mindset sets your ceiling and capacity in business

• The role of systems, automation, and team leverage in building scalable success

• Practical steps to shift your thinking and grow your business without working harder

  
  

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

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We’re in the middle of one of the biggest business opportunities of our lifetime, and most entrepreneurs are sleeping on it. The “Silver Tsunami” is here—millions of Baby Boomer–owned businesses are hitting the market as their owners retire.

In this episode of The Pursuit of Badasserie: The Podcast, we dig into why buying an existing business may be the smartest, fastest way to build wealth and stability. Instead of starting from scratch, you can step into a business with established revenue, employees, and community goodwill—then modernize, grow, and take it further.

We cover:

• Why the wave of Boomer-owned businesses for sale is a golden opportunity

• Creative financing options (yes, you can buy without draining your bank account)

• What to look for in due diligence so you don’t buy a mess

• How to leverage reputation, culture, and legacy for long-term success

• Why boring businesses might just be your best bet for explosive ROI

You don’t need to be “passionate” about dry cleaning, auto repair, or textile manufacturing to make them work. You just need to recognize the opportunity, seize it, and play it smart.

If you’ve been waiting for the right time to diversify, expand, or step into entrepreneurship—this is it. The Silver Tsunami is here. The only question is: are you going to ride the wave or let it pass you by?

Make sure to subscribe to our ⁠YouTube⁠ or ⁠Spotify⁠ and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Want to sponsor us? Find out how ⁠HERE⁠.