In this episode of The Pursuit of Badasserie, we’re calling out one of the most accepted lies in business planning: that you’re supposed to map out an entire year and magically stick to it.

Annual planning feels productive — but for most entrepreneurs, it quietly creates paralysis, pressure, and performative goals that look good on paper and fall apart by March. The longer the planning cycle, the easier it is to avoid reality.

Quarterly planning is different.

Shorter timelines create faster feedback, cleaner decisions, and far less emotional attachment to plans that aren’t working. Instead of waiting twelve months to admit something failed, you get four built-in opportunities to pivot, refine, and scale, without blowing up your business.

In this episode, we break down why annual reviews fail, how quarterly cycles eliminate all-or-nothing thinking, and the exact Rebel Quarterly Review framework we use with clients who want sustainable growth without burnout.

If you’ve ever felt like you “missed the year” by April or found yourself clinging to a plan that no longer fits, this episode will show you how to reset, without starting over.

Key Takeaways

Annual planning is too slow for real growth.Long gaps between feedback loops create self-delusion, avoidance, and delayed decision-making. By the time most entrepreneurs realize something isn’t working, they’ve already lost momentum.

Quarterly planning gives you four strategic pivots a year.Every 90 days, you get the chance to adjust offers, shift marketing, realign capacity, and reforecast revenue… intentionally, not reactively.

The Rebel Quarterly Review framework:

• Data: What do the numbers actually say (not what you feel)?

• Decisions: What needs immediate change next quarter?

• Desires: What do you actually want — revenue, space, growth, simplicity?

• Destruction: What needs to be burned, released, or stopped to move forward?
  

Short cycles improve consistency.Goal-setting research shows people stay more engaged and focused when timelines are shorter — which is why quarterly planning outperforms yearly goal-setting every time.

Quarterly planning kills all-or-nothing behavior.You don’t need to “fix the year.” You just need to focus on the next 90 days.

Turn review into action — not busywork:

• Identify one signature priority for the quarter

• Choose three needle-moving tasks

• Set weekly checkpoints to stay honest and adaptive
  

Why CEOs who think quarterly scale faster.

They pivot sooner, spend smarter, and spot opportunities before competitors who are still clinging to January plans in September.

You don’t need a perfect year.You need better decisions — made sooner, with less drama and more data.

Quarterly thinking isn’t playing small.

It’s how smart CEOs stay in control.

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In this episode of The Pursuit of Badasserie, we’re dismantling the “New Year, New Me” narrative that shows up every January and quietly keeps entrepreneurs stuck.

Reinvention culture sells the idea that you need a whole new identity, brand, or business to grow — when in reality, that pressure creates burnout, confusion, and reactive decision-making. Most entrepreneurs don’t fail because they didn’t reinvent themselves hard enough; they stall because they keep abandoning what already works.

We talk about why the promise of a “new you” is a false one, how constant reinvention creates identity fatigue for your business, and why chasing fresh starts often leads to unfinished strategies and wasted momentum.

We also break down what entrepreneurs actually need to grow — not dramatic overhauls, but better systems, stronger boundaries, and more intentional habits that compound over time.

If you’ve ever felt the urge to burn everything down in December just to feel motivated again in January, this episode will help you step off that cycle — and remind you that growth comes from evolution, not erasure.

Key Takeaways

“New me” is a false promise. Research shows that nearly 80% of New Year resolutions fail by February, not because people lack willpower — but because the goals are rooted in guilt, pressure, and unrealistic change.

Reinvention creates identity fatigue. Constantly changing direction exhausts your brand, confuses your audience, and drains your team. Consistency builds trust; chaos kills momentum.

Entrepreneurs don’t need a new identity. What actually drives growth is upgraded systems, clearer boundaries, and habits that support long-term decision-making.

Evolution beats reinvention. Strategic refinement outperforms dramatic overhauls every time. Growth is about improving what exists, not throwing it away.

Stop dragging old decisions into new seasons. You don’t need a fresh start — you need to stop repeating choices that no longer align with where you’re going.

January urgency is mostly fake. Most people are overwhelmed, unfocused, and financially recovering from the holidays. That’s not the ideal moment for massive, reactive change.

The real “new me.” A CEO who makes decisions based on data, depth, and direction — not guilt, hype, or seasonal pressure.

You don’t grow by becoming someone new every January. You grow by becoming more intentional about who you already are — and how your business supports that evolution.

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Every year, business owners blame the holidays for slow sales, low engagement, and lost momentum. But here’s the truth: the holiday season isn’t the problem — the decisions you make during it are.

In this episode of The Pursuit of Badasserie, we’re calling out the naughty list habits that quietly sabotage your business during the most emotionally-driven buying season of the year. From pulling back on marketing to panic-discounting and ghosting your warm leads, these choices don’t protect your business — they stall it.

We break down why the “slow season” myth refuses to die (even though buying psychology proves otherwise), how successful businesses use the holidays to build momentum, and what you should be doing right now to avoid the January scramble.

If you want to end the year energized instead of exhausted — and start Q1 ahead instead of behind — this episode is your wake-up call.

What We Cover in This Episode:

Why “slow season” is a mythConsumer spending doesn’t stop during the holidays — it shifts. People buy faster, emotionally, and for convenience.

The Naughty List Holiday Habits:

• Assuming “everyone’s checked out” and stopping marketing

• Getting hooked on discount addiction instead of value-driven offers

• Overcommitting during the holidays — then under-delivering

• Pausing content until January (and losing visibility)

• Ignoring warm leads who are ready to buy

• Ending the year burned out instead of building momentum
  

Why the holidays are prime time for upsells

Your existing customers want speed, ease, and solutions — not cheaper prices.

What successful businesses do differently during the holidays:

• Run retention-focused campaigns

• Pre-sell Q1 offers and programs

• Lean into urgency, emotion, and clarity

• Make it easy for buyers to say yes
  

How to avoid the January panic cycleMomentum isn’t built in January — it’s built in December.

Key Takeaways:

• The holidays don’t kill sales — inconsistency does

• Discounting is not a strategy; positioning is

• Warm leads are gold during the holidays — don’t ghost them

• Retention beats acquisition every time

• Ending the year strong is a choice, not a calendar event
  

Scaling — and selling — through the holidays isn’t about doing more. It’s about doing the right things consistently while everyone else disappears.

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