Have you ever felt like you're doing all the right things in your business – listing, leasing, managing – yet still feel invisible in a crowded market?

Let me tell you a secret... It’s not just about being good at what you do – it’s about letting people see the magic that makes you different.

In this episode, we’re talking about something that can truly transform your career and your business – personal branding. And I’m not just talking about pretty headshots or a colour palette (although we’ll touch on that too). I’m talking about the kind of brand that builds trust, draws in dream clients, and keeps your name front of mind – even when the market gets tough.

We’re diving into how your story, your values, and your vibe can create deeper connections and serious impact. I’ll walk you through the simple but powerful ways to boost your online presence, showcase your unique voice, and finally stand out in a sea of sameness.

Whether you're an independent BDM, a property manager wanting to grow your influence, or leading a team ready to shine – this episode is packed with actionable steps to help you start building a brand that’s authentic, magnetic, and unforgettable.

 ”The Agents that can use AI well will win the new era. And that means using AI well to do the things that AI can do so it can free you up to do the things that AI can't do. And so what I see is the ‘AI can't do’s’ is the building relationships and having real empathy with your clients. If AI can free you up to do more of that, then I think that's how you win.” - Sam Mclean

We cover:

• The role of AI tools in enhancing productivity and efficiency in property management and real estate.
• Importance of large language models (LLMs) like ChatGPT and Claude for communication and content creation.
• Development and application of custom AI agents for automating tasks such as email management and client communication.
• Use of customer profiling tools to personalize client interactions and improve service outcomes.
• AI's capabilities in conducting market research and competitive analysis for real estate professionals.
• The significance of maintaining consistency and transparency across online platforms for better client trust and AI rankings.
• Strategies for overcoming fear and overwhelm associated with adopting AI technologies.
• The future potential of AI in real estate, focusing on personalization and emotionally intelligent interactions.
• Recommendations for personal development resources and tools to enhance skills in the context of real estate.
• The balance between leveraging AI for operational tasks and maintaining human connection in client relationships.

Join my new FREE Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses:...

When I first heard about AI, I felt completely overwhelmed. Every day there seemed to be a new app, a new term to learn, and everyone was suddenly talking about robots replacing us. I remember opening ChatGPT for the first time, full of curiosity, only to close it 30 seconds later thinking, nope, too hard.

Fast forward to now, and I honestly can’t imagine running my property management business without it. Artificial intelligence has become my team of little digital assistants helping me write emails, plan my week, analyse data, and even organise holidays. It’s not here to take over our jobs; it’s here to make life easier.

In this episode I’m sharing the 3 best AI tools for property managers that I use every single week. The ones that actually save me time, not waste it. These are practical, easy to use tools that can transform how you work, communicate, and even manage your personal life.

 ” I believe AI is not here to replace you. It's here to support you. Think of it like this. AI is that overachieving intern or team member who works 24/7, doesn't need training and can whip up a blog post or client newsletter, help you write a tricky email and do 10 property viewings..”-Kylie Walker

We cover:

• How I use ChatGPT for competitor research, content planning, and business strategy even when I’m not feeling creative.
• Why Copy.ai is the go to for writing social media posts, emails, and captions that sound just like you
• How Crystal Knows helps you understand people better from recruitment and team building to client communication so you can connect more effectively.
• The mindset shift that helped me stop fearing AI and start using it to support my real estate and property management business.
• A simple 3 step AI action plan you can try this week to save time, stay organised, and get more done.

Join my new FREE Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media:

Let’s talk about standing out in property management… because blending in? That’s so last year. If you’ve ever wondered how to build a personal brand that actually attracts clients (instead of chasing them), then you’re going to love this. Authenticity is the new marketing strategy, and when you show up as the real you, magic happens–hello trust, engagement, and loyal clients who rave about you.

This episode is hands-down one of our most downloaded–and it’s no surprise why. It’s real, it’s raw, and it’s packed with practical tips you can implement right now. Our guest–known online as “the OCD PM”–has built a standout social media presence by embracing who she is, quirks and all. And guess what? It’s working. She shares how being unapologetically herself has helped her grow her business, connect with clients, and build a brand that people actually remember.

You’ll walk away with a fresh perspective on marketing, a boost of inspiration to own your story, and a few laughs along the way. In this episode of "The Property Management Podcast with That Property Mum," we’re diving into why being yourself online is your biggest business advantage–and how to do it without overthinking it.

“When you're always looking at that perfect person with the perfect home, you start evaluating yourself and actually feel quite bad.”

- Kenslee Oxley

We cover:

• Balancing career and family in the property management industry
• Strategies for growing a property management business
• Mastering fear and boosting confidence in professional settings
• The importance of authenticity on social media
• Evolution of personal branding within the property management space
• Sharing relatable and humorous content to connect with audiences
• The shift from curated content to genuine, everyday experiences on social media
• Prioritizing mental well-being over societal beauty standards
• Using social media to showcase personality and customer service skills
• Tips for spontaneous content creation that reflects real life

Join my new FREE Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Find out about our Done for You Lead Generation -