If you’ve ever reached a point in your career where everything looked good on the outside but felt completely misaligned on the inside, you’re not alone. For many high performers, there comes a moment when the work no longer feeds your values, and the question becomes: do I keep climbing this ladder, or do I start again somewhere new?

In this episode I chat with Claire, CEO of Hands Across The Water, about what it takes to step away from a corporate career you love in order to follow a deeper calling. From leading national events at REA to rebuilding homes in Thai villages, Claire’s journey is one of courage, resilience and redefining what success truly means.

She shares openly about the moment she realised her work no longer aligned with her values, the IVF journey that tested her personally, and how she and founder Pete pivoted an entire organisation when COVID wiped out 80% of their fundraising overnight. Today, she leads a sustainable model that combines charity with social enterprise, creating bright futures for more than 170 children in Thailand.

“  The relationships you'll build on this ride will become, lifelong friends. The connections you make, the conversations you have and what that then creates is just this experience that as someone looking to sign up for the ride, you go, actually, I get so much out of this because of The relationships and the connections.” - Claire Baines

We cover:

• The turning point when Claire realised her corporate career no longer aligned with her values
• How she transitioned from running national events at REA to becoming CEO of Hands Across The Water charity in Thailand
• The silent grief of IVF and infertility, and the mindset shifts that helped her continue leading with resilience and purpose
• What happened when COVID cancelled charity bike rides and wiped out 80% of fundraising overnight
• How Hands Across The Water built a sustainable not-for-profit model by combining charity with social enterprise in Thailand and Australia
• Why the Hospitality Training Centre and Agricultural Learning Centre in Thailand are giving children real employment pathways for the future
• The power of experiential fundraising and why doing a charity bike ride in Thailand builds community, resilience and lifelong connection

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorinsure.com/ https://sensorglobal.com/

HD&U Sales Bundle:

After 15 years in the real estate game, I’ve officially closed a massive chapter—selling off the last of my rent roll. It’s been a bittersweet moment, filled with reflection and gratitude. This milestone sparked some big conversations, and in true “That Property Mum” style, I knew it was the perfect time to talk about something many of us shy away from—digital marketing funnels. Yep, the not-so-sexy but oh-so-necessary tool that can actually help you create more freedom in your business, more consistency in your leads, and ultimately, more growth with less hustle.

In this episode, I break down the digital marketing funnel using a fun and relatable analogy—dating! Because let’s face it, attracting new clients is a lot like dating. First, you need to grab their attention (hello, first impressions!), then nurture the relationship with trust-building content, and finally, make the move to convert them into loyal clients. Each stage of the funnel serves a purpose, and when done right, it becomes a powerful strategy that works for you even when you're off the clock.

Whether you're just starting out or looking to refresh your marketing, I walk you through content ideas and simple actions you can take right now to improve each stage of your funnel. From social media posts that stop the scroll to lead magnets that actually convert, this episode is packed with practical, no-fluff advice designed to help you build a business that aligns with your lifestyle goals. Because at the end of the day, it’s not just about more leads—it’s about attracting the right ones and creating a system that supports your success and sanity.

"If you're showing up online but nothing’s converting, it’s not about being visible—it’s about guiding your audience from ‘Who’s this?’ to ‘I need what she’s offering.’" - Kylie Walker

We explore:

• Life update on selling the remaining parts of a rent roll after 15 years in real estate.
• Insights for women in the property management industry.
• The importance of balancing career and family.
• Overview of the digital marketing funnel.
• Stages of the digital marketing funnel: attention, relationship building, and conversion.
• Strategies for creating engaging content at each stage of the funnel.
• Use of a dating analogy to explain the digital marketing process.
• Types of content that work well for visibility and relationship building.
• Techniques for converting audience engagement into actionable business results.
• Emphasis on purposeful marketing and storytelling in business growth.

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https:

If you’ve ever felt like real estate was taking more out of you than it was giving back, you’re not alone. Long hours, constant pressure, and the never ending chase for results can leave even the most driven people running on empty. Burnout creeps in quietly, and before you know it, your health, relationships, and love for the job start to suffer.

But what if there was another way? What if success wasn’t about doing more, but about doing things differently, listening to yourself, leaning into resilience, and building a business that works for you, not against you?

In this episode I chat to Chris Henry, who knows that story all too well. Starting his career in the trades before stepping into his mum’s real estate business in the Hunter Valley, Chris pushed himself hard in the early years. Chasing the big agent dream eventually landed him in hospital with burnout, forcing him to rethink what success really looks like. Today, he leads River Realty with a focus on people, culture and long term growth, and shares openly about the role of vulnerability, coaching and intuition in creating a more sustainable career.

“  A lot of people that I've noticed give up a little too easily on things. And they make some decisions in an emotional moment and completely blow up their current life because of an emotional reaction to something. And so I think over time get as much coaching and training as you can. If you are wanting to develop in real estate, then find a coach that resonates with you. And look at what you want to improve in and seek out those people that are good at those sorts of aspects of your career. Never stop learning and always be the student.” - Chris Henry

We cover:

• The signs of burnout and what happens if you ignore them, including the impact it can have on both your health and your business
• Why vulnerability is key to better leadership, and how being open and honest can strengthen your relationships with both your team and your clients
• How intuition helps you make the right calls in business and life, especially when the obvious answer isn’t always the best one
• The role of coaching and personal development in building resilience, and why it’s so important to keep investing in yourself along the way
• Why property management is such a strong foundation for future leaders, giving people real world skills they can carry into any area of real estate
• What it really takes to grow a business without losing yourself along the way, and how to stay true to your values while still chasing growth

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Sensor Global: