The Profit Lifestyle for Fitness Entrepreneurs Podcast Por Scott Carpenter arte de portada

The Profit Lifestyle for Fitness Entrepreneurs

The Profit Lifestyle for Fitness Entrepreneurs

De: Scott Carpenter
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🚀 Big News: We’ve Rebranded! 🚀

Welcome back to the podcast! The first thing you’ll notice—our name has changed from Gym Owner Freedom to The Profit Lifestyle for Fitness Entrepreneurs. In this episode, we’re diving into why we made this shift and what you can expect moving forward.


THE show for gym owners wanting to achieve more FREEDOM in their lives through their business... and create more time, money, and impact for themselves and their communities.

The hard way to grow is by doubling your membership. The easy way to grow is to learn how to double your average client value so you need half as many clients (it's not as hard as you think... for any business model).

Learn from Scott Carpenter, a 6x functionally retired gym owner and fitness author with multiple 7-figure businesses, as he walks you through exactly how he started his gyms and the best practices he uses in the fitness industry for marketing, advertising, sales, fulfillment, retention, hiring, systems, operations, and location scaling.

Gym Owner Freedom: More Money. Less Clients.

All rights reserved. Actividad Física, Dietas y Nutrición Economía Ejercicio y Actividad Física Finanzas Personales Gestión Gestión y Liderazgo Higiene y Vida Saludable Liderazgo
Episodios
  • Episode 199: Small Town Domination — How 27-Year-Old Gym Owner & Equipment Expert Colton Burt Built an Empire Across Rural Wisconsin

    Episode 199: Small Town Domination — How 27-Year-Old Gym Owner & Equipment Expert Colton Burt Built an Empire Across Rural Wisconsin
    Dec 1 2025
    How a 27-Year-Old Built 6 Gyms, a Statewide Equipment Company, and a New National Repair Service — with Colton BurtEp 199: Small Town Domination — How 27-Year-Old Gym Owner & Equipment Expert Colton Burt Built an Empire Across Rural Wisconsin Core Themes:Building profitable gyms in towns of 500–5,000 peopleHow to launch multiple locations with low overheadThe power of saying YES to opportunityHow the fitness equipment industry really worksGym Repair Now — the new service that’s changing equipment repairs foreverContact Colton directly for equipment/repairs (details below)Most gym owners believe you need a huge city, big budgets, and prime real estate to grow a successful fitness business.But today’s episode proves the exact opposite.Scott Carpenter sits down with 27-year-old gym owner and equipment operations expert, Colton Burt, who built:🔥 6 profitable gyms (“Grizzly Fitness”) in rural Wisconsin 🔥 Priority Fitness — a 20,000–25,000 sq ft equipment install/moving company 🔥 Gym Repair Now — a new national mobile diagnostics and repair service…all starting from flipping used gym equipment in a town of 1,200 people.His story is INSANE — and filled with practical, replicable lessons for every gym owner, big or small.🔍 Inside the EpisodeHow a Simple Craigslist Hustle Became a Multi-Business EmpireAt 18 years old, Colton just wanted a place to record workout videos. He ended up stumbling into a gym space… then into buying/selling equipment… then into partnering with a local equipment dealer… then into full-scale installs… then into owning dozens of machines… …which snowballed into a gym empire across Wisconsin.His first studio? 1500 sq ft, $200/month rent. His next space? 3000 sq ft, $500/month. Only in small towns.Why Small Town Gyms Are MASSIVE OpportunitiesColton breaks down the rural advantage:Zero competitionRidiculously low rentTight-knit communitiesMembers stay loyal for years“You’re the only game in town” pricing powerIncredible word-of-mouthAnd the kicker:Small towns with lakes or summer tourism become year-round revenue engines.The Business Model: Open Gym → Semi-Private → Full EcosystemColton shares how he:Opens an unmanned or lightly staffed open-gym facilityUses his equipment business to reduce startup costsGrows membership to profitabilityAdds semi-private training for high-margin recurring revenueUses each gym as a “warehouse” for his equipment operationsMoves that warehouse to build the next locationA repeatable, scalable small-town blueprint.Behind the Scenes of Priority FitnessColton explains exactly how the equipment industry works:Manufacturers ship equipment to his facilityHis team assembles, preps, installs, and extracts old equipmentThey refurbish or recondition used unitsThey buy out old equipment at gymsThey source used + affordable new machines for gym owners nationwideHe even reveals how he saves gyms hundreds of thousands by sourcing smart.Gym Repair Now — The Future of Equipment DiagnosticsGym owners HATE repairs. The industry is slow, expensive, and full of upsells.That’s why Colton launched Gym Repair Now — a fast, mobile diagnostic service where:You submit photos/videos of the problemHis team diagnoses remotelyYou get honest feedback on whether it’s worth repairingThey source the parts cheaper than most providersThey can connect you with a local repair techNo travel fees, no wasted visitsHe explains exactly how it works, how it saves money, and why most traditional repair companies overcharge.Why Colton’s Story MattersBecause it proves:“You don’t need big cities, fancy buildings, or giant loans. You need hunger, resourcefulness, and the courage to say yes before you’re ready.”His story is proof that you can build a multi-location gym business from practically nothing — if you know how to leverage your environment.🎯 You’ll Walk Away WithA replicable blueprint for opening gyms in small townsHow to start a gym with low overheadHow to source gym equipment without overspendingHow to avoid getting ripped off by equipment repair companiesThe hidden profit potential in rural marketsHow to add semi-private training for more predictable revenueHow to diagnose equipment problems BEFORE paying a techWhy saying “yes” before you’re ready leads to explosive growth🔧 Resources MentionedGuest Contact — Colton BurtPriority Fitness (Equipment Install / Used + New Equipment Sourcing)📧 Colton@pf-pros.com 🌐 PF-Pros.com 📞 Customer/Service Line: 920-765-3644 (Calls & texts — staffed 24/7)Gym Repair Now (Fast Mobile Diagnostics + Parts Sourcing)🌐 GymRepairNow.com Submit: serial number, photos, video → get diagnosis & part sourcing🎟️ Gym Profits Summit 2026 — Official Event Mention🚀 Gym Profits Summit 2026 February 12–13, 2026 — Scottsdale, AZ 📍 Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255 🎟️ Capacity: 120 gym owners onlyJoin Scott Carpenter and special ...
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    42 m
  • Episode 198: The Most Connected Man In Fitness — Sumit Seth, CEO of NAAMLY

    Episode 198: The Most Connected Man In Fitness — Sumit Seth, CEO of NAAMLY
    Nov 24 2025
    Most gym owners think they need more leads.But what if your biggest opportunity isn’t marketing…It’s retention, loyalty, and how your team connects with clients?In this episode, Scott Carpenter reconnects with Sumit Seth — CEO of NAAMLY and one of the most connected people in the fitness industry. Their relationship goes back over a decade, all the way to the very first version of NAAMLY, and this conversation unpacks exactly how NAAMLY was built to solve the biggest problems gym owners face today.🔍 Inside the EpisodeWhy Retention Is the REAL Profit LeverSumit breaks down the 3 levers every gym owner MUST master:Acquire clientsRetain clientsIncrease revenue per member (ARPU)Most owners obsess over #1.The financially smart owners master #2 and #3.Hear how Dan Goodman & Joe Riggio (Business of Strength) cut attrition from 10% to 5%, saving $9,000/month, just by implementing NAAMLY the right way.The Loyalty Equation: Why Clients Stay LongerSumit shares the retention framework used by top-performing studios:FORM: Family, Occupation, Recreation, MotivationPRO Touchpoints: Positive Personalized Reach OutsMicro-Wins & CelebrationsAccountability LoopsUsage Tracking = The strongest churn predictorThese small behaviors create enormous financial results.How NAAMLY Makes B-Players Perform Like A-PlayersYou don’t need “unicorn coaches.”You need systems that:Create structureBuild consistencyProvide transparencyEliminate rogue communicationProtect the relationship between business → client, not coach → clientKeep coaches from texting clients through personal phonesLet you SEE what’s happening behind the scenesNAAMLY was built exactly for this — to make your team more reliable and your results more predictable.The Hidden Problem With Most Gym SoftwareGym owners are duct-taping too many tools together:texting appsemail platformsbilling systemscalendarsspreadsheetsinternal communication toolsretention tracking documentsAnd none of them talk to each other.With NAAMLY, all of this is under ONE roof:MessagingUsage trackingTasksBillingCalendarsAppointmentsRetail purchasesRetention workflowsPayment processingReportingAnd the system is built specifically for semi-private and small-group personal training, NOT salons or yoga studios.How NAAMLY Saves Gym Owners a Boatload of MoneyMost gym owners don’t know how much they’re truly losing in:processing feesper-transaction costsmissing ACHlack of batchingplatform lock-inNAAMLY’s “bar tab / credit limit” model consolidates transactions — instantly saving hundreds per month for active studios.Use the Savings Calculator to see your exact numbers.🎯 You’ll Walk Away WithA clearer understanding of why clients leaveThe systems needed to cut attrition in halfHow to create accountability without micromanagingHow to simplify your tech stack and eliminate duct-tape operationsHow NAAMLY helps you save hundreds in hidden feesA predictable, scalable client journey that strengthens retentionTools to grow your gym WITHOUT relying on more leads🔧 Resources MentionedEpisode Key ResourcesEp 198 Title: The Most Connected Man In Fitness — Sumit Seth, CEO of NAAMLYRetention Pillar: Coach–Client ConnectionMMS Savings: How NAAMLY cuts hidden processing feesSavings Audit Landing Page:👉 http://naamly.com/lp/savings-audit/NAAMLY Links🔗 Retention & Savings Calculator: Included in the notes🔗 Explore NAAMLY: naamly.com🎟️ Gym Profits Summit 2026 — Official Event MentionThis episode also includes an important announcement:🚀 Gym Profits Summit 2026February 12–13, 2026 — Scottsdale, AZ📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255🎟️ Capacity: 120 gym owners onlyJoin Scott Carpenter and special guest Matt Wilber (multi-location owner & creator of the 7-Figure Marketing Method) for a two-day LIVE implementation event.Inside the Room You’ll Learn:Build a Winnable ModelProfit with 150–200 members (no volume chase)High-Ticket Sales FrameworkAdd $10K–$20K/month without more members7-Figure Marketing MethodFlood your gym with high-quality paid trialsRetention & Pricing PowerWhy charging more keeps clients longerWorkshop Style SessionsLeave with scripts, offers, and systems ready to deploy on Monday👉 Grab your ticket: ptlegends.com/gym-profits-summit⚠️ Tickets will sell out — only waitlist members get first access💬 When You’re Ready, Here Are 3 Ways We Can Help You1️⃣ Subscribe to the Profit Lifestyle Podcast2️⃣ Join our free Facebook community3️⃣ Book a free 1-on-1 deep dive with Andy📧 Andrew@theprofitlifestyle.comQuestions about mentorship or events?📧 info@theprofitlifestyle.com
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    46 m
  • Episode 194: The Work-Optional Lifestyle: Why You Started… and How to Get Back to It

    Episode 194: The Work-Optional Lifestyle: Why You Started… and How to Get Back to It
    Oct 20 2025

    Somewhere along the grind of payroll, coaching shifts, and putting out fires… a lot of gym owners forget why they became entrepreneurs in the first place.


    In this episode, Scott Carpenter & Andy Miller get real about the bigger mission behind building a business — freedom, legacy, and living life on your terms — and what it actually takes to get there.

    This isn’t just strategy.

    It’s a gut-check conversation every gym owner needs.


    Inside This Episode, You’ll Discover:

    ✅ Why “work optional” should be the real goal — not more members or another location

    ✅ How to structure your business so you work because you want to, not because you have to

    ✅ The hard truth: Growing your business will require doing uncomfortable things — but it beats staying stuck forever

    ✅ The mindset shift from “I’ll just take on more myself” → to “I need leverage, systems, and people”

    ✅ Why legacy — not income — is the ultimate end game

    ✅ How to reconnect with your true WHY (and the simple exercise that will expose if you’re off track)


    A Question We Want YOU to Answer:Why did you start your business? What’s the real reason?

    Not revenue.

    Not “more members.”

    The real reason — the one that brings emotion when you say it out loud.

    Scott & Andy want to hear it. Message them directly:

    📩 @coachscottcarpenter on Instagram

    📩 Andy on Facebook or IG — @andymiller (if you drop the handle I’ll plug it in)


    

    When You’re Ready, Here’s How We Can Help You Build Your Work-Optional Life:

    1️⃣ Subscribe so you never miss an episode

    2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

    3️⃣ Book a call to structure your dream business model: ptlegends.com/1on1call
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    24 m
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