Episodios

  • Susan Friedmann: Niche Your Book, Charge More for Your Work
    Mar 18 2026
    Susan Friedmann on Why Your Book Is a Tool, Not a Product, and How Niche Focus, Bulk Sales, and the Right Mindset Turn It Into a Business Asset (The Price and Value Journey, Episode 165) Most authors believe that once the book is written, the work is done. Susan Friedmann, founder of Aviva Publishing and author […]
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  • Your Book Is a Business Asset, Not Just Art with Anita Henderson
    Mar 11 2026
    Anita Henderson, The Author’s Midwife, on Writing a Book That Builds Authority and Attracts Clients, and Why You Shouldn’t Let AI Write It (The Price and Value Journey, Episode 164) Anita Henderson joins host John Ray on The Price and Value Journey podcast to make the business case for something a lot of professional service […]
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  • Leroy Hite: How Premium Pricing Built an Exit-Ready Brand
    Mar 4 2026
    Leroy Hite Founded the World’s First Luxury Firewood Company. Here’s How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) Leroy Hite joins host John Ray on The Price and Value Journey to share one of the most counterintuitive pricing stories you’ll hear. Leroy founded Cutting […]
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  • Lee Ellis: Beating Insecurity to Lead and Price with Confidence
    Feb 25 2026
    Retired Air Force Colonel and Vietnam War POW Lee Ellis on How Insecurity Undermines Your Leadership and Your Professional Services Practice (The Price and Value Journey, Episode 162) Insecurity doesn’t announce itself. It appears as overtalking in a client meeting, avoiding pricing discussions, and presenting your credentials instead of listening to the client’s actual needs. […]
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  • Bob Littell on NetWeaving for Referrals and Real Relationships
    Feb 18 2026
    Bob Littell, Creator of NetWeaving, on Building the Relationships That Grow Your Practice (The Price and Value Journey, Episode 161) If your networking efforts feel hollow or one-sided, this episode reframes the whole game. Bob Littell, creator of NetWeaving and author of The Heart and the Art of NetWeaving, joins host John Ray to explain […]
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  • Paul Knowlton: Bad Theology Kills Your Pricing
    Feb 11 2026
    Paul Knowlton on Bad Theology, Plantation Economics You Practice on Yourself, and How Mars Built a Trillion-Dollar Legacy on Mutuality (The Price and Value Journey, Episode 160) In Part 2 of a two-part conversation, Paul Knowlton, attorney and partner at Stanton Law in Atlanta and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and […]
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  • Paul Knowlton on What Adam Smith Actually Said About Greed
    Feb 4 2026
    Paul Knowlton on How Misreading Adam Smith Broke Capitalism, Why the “Invisible Hand” Never Meant What You Think, and Whether Generosity Actually Works in Business (The Price and Value Journey, Episode 159) In part one of a two-part conversation, Paul Knowlton, patent attorney and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and MLK Jr. […]
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  • Diana Murphy on Navigating Deep Impact Experiences as a Leader
    Jan 28 2026
    How High-Capacity Leaders Can Navigate Deep Impact Experiences Without Their Business Falling Apart: Diana Murphy on Moving Beyond the “Push Through” Culture (The Price and Value Journey, Episode 158) Diana Murphy, a certified life coach who works with high-capacity leaders, joins host John Ray on The Price and Value Journey to discuss navigating deep impact experiences. […]
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