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The Price and Value Journey

The Price and Value Journey

De: Business RadioX ®
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Business RadioX® is amplifying the voice of business by sharing unscripted conversations from local business leaders serving their market, their community, and their profession.© %s Business Radio X Política y Gobierno
Episodios
  • Susan Friedmann: Niche Your Book, Charge More for Your Work

    Susan Friedmann: Niche Your Book, Charge More for Your Work
    Mar 18 2026
    Susan Friedmann on Why Your Book Is a Tool, Not a Product, and How Niche Focus, Bulk Sales, and the Right Mindset Turn It Into a Business Asset (The Price and Value Journey, Episode 165) Most authors believe that once the book is written, the work is done. Susan Friedmann, founder of Aviva Publishing and author […]
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  • Your Book Is a Business Asset, Not Just Art with Anita Henderson

    Your Book Is a Business Asset, Not Just Art with Anita Henderson
    Mar 11 2026
    Anita Henderson, The Author’s Midwife, on Writing a Book That Builds Authority and Attracts Clients, and Why You Shouldn’t Let AI Write It (The Price and Value Journey, Episode 164) Anita Henderson joins host John Ray on The Price and Value Journey podcast to make the business case for something a lot of professional service […]
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  • Leroy Hite: How Premium Pricing Built an Exit-Ready Brand

    Leroy Hite: How Premium Pricing Built an Exit-Ready Brand
    Mar 4 2026
    Leroy Hite Founded the World’s First Luxury Firewood Company. Here’s How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) Leroy Hite joins host John Ray on The Price and Value Journey to share one of the most counterintuitive pricing stories you’ll hear. Leroy founded Cutting […]
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