Ops expert Brie Chrisman (CEO, BosCo) shares how to increase profit in private practice without adding more clients, clinicians, or ad spend—by tightening expenses, streamlining workflows, delegating $20 tasks, and optimizing client onboarding.

In this episode, you’ll learn:

• Why “profit = revenue − expenses” (and why most owners only push the revenue side)
• How to reclaim 21+ hours/year with simple email templates
• The $20 vs. $200 task rule for smarter delegation
• SOPs that make onboarding, training, and busy-day brain fog easier
• The #1 lever for growth: client onboarding (lead → consult → paperwork → first session)

Resources Mentioned In This Episode

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Brie Chrisman

Brie Chrisman is the founder and CEO of Boss Co, an operations management and growth strategy agency dedicated to supporting mental health private practice owners. With over 15 years of experience in project management and operations, Brie has redefined how businesses can maximize resources and increase profits without adding to the overwhelm that often accompanies entrepreneurship. Her innovative approach has empowered practice owners to streamline operations and lead with intention.

A passionate mental health advocate, Brie is committed to fostering a human-first, inclusive environment within the operations world. She believes that making practice owners' lives easier and more fulfilled can create a ripple effect, positively impacting their staff, clients, and beyond.

Outside of her work, Brie is a devoted partner to her college sweetheart, a special needs advocate, and a proud mom of two young children.

Website
Facebook
Instagram
Brie on LinkedIn
Boss Co on LinkedIn

I am thrilled to share this week’s episode with you because it’s not just any guest joining me—it’s my dear friend, Uriah Guilford. Uriah and I have traveled together, dreamed together, and collaborated on countless projects over the years. He’s one of the most creative people I know, and today we’re diving into something that’s changing the way therapists run their practices: AI and the future of intake.

If you’ve ever wondered how to save time, stop drowning in admin work, and create a smoother experience for your clients, you do not want to miss this conversation. Uriah shares how he’s blending human support with AI technology to revolutionize the intake process—and how you can start using these tools in your own practice.

This episode is full of practical tips, inspiring ideas, and a glimpse into what’s possible when we stop trying to do everything ourselves. Trust me, you’re going to walk away with new ways to think about your time, your clients, and your business.

Resources Mentioned In This Episode

Read the show notes here

Watch on YouTube

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Meet Uriah Guilford

Uriah Guilford is a licensed therapist and group practice owner. He’s also the author of The Productive Practice book and the Head Nerd at Productive Therapist, a virtual assistant company that serves therapists in private practice. Outside of work, Uriah is a technology nerd, a minimalist travel packer, and a rock drummer.

Therapy Intake Pro
Productive Therapist Directory
Instagram

I can hardly believe we’ve reached 400 episodes of The Practice of Therapy Podcast!

When I started this show back in 2017, my goal was simple: to share resources, lessons, and encouragement for therapists building their practices. Over the years, I’ve learned so much (often the hard way), and I’ve been blessed by the many incredible guests and colleagues who have shared their wisdom here.

In this special milestone episode, I’ve invited friends, past guests, and fellow practice owners to share their #1 tips for success in private practice. You’ll hear insights on money, delegation, marketing, networking, self-care, and so much more — all the things that really make a difference in sustaining and growing your practice.

You’ll hear from voices like:

• Julie Harris (GreenOak Accounting) on knowing your numbers
• Uriah Guilford (Productive Therapist) on the power of delegation
• Chris McDonald (Yoga in the Therapy Room) on building community
• Whitney Owens (Wise Practice Consulting) on letting go and moving forward
• And many more trusted colleagues and friends from the PsychCraft Network and beyond!

This episode is truly a masterclass — not just in private practice strategy, but in encouragement and support. Whether you’re brand new to practice or years into the journey, I know you’ll walk away with something meaningful.

🙏 Thank you for being part of this journey with me. Your support means the world, and I’m excited for what’s to come in the next 400 episodes.

Resources Mentioned In This Episode

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network