This is a special anniversary episode of the Practice Marketing Podcast! Host Neil Trickett, CEO of Practice Promotions, is joined by a very special guest—his wife and co-founder, Amy Trickett—to celebrate 15 years of helping physical therapy practices grow.

Neil and Amy reflect on their journey from owning their first PT practice, AIM Physical Therapy, to building Practice Promotions into a leading marketing agency serving clinics across North America. In this episode, they dive into:

• Why they started their own PT practice—and the challenges they faced early on
• Lessons learned about leadership, people management, and marketing
• The transition from PT owners to marketing agency founders
• Early wins, setbacks, and defining moments at Practice Promotions
• How the company scaled and what it took to build a strong team
• Advice for PT owners navigating growth and change

They also share what excites them most about the future, their vision for Practice Promotions, and how they hope to continue supporting the PT industry in the years ahead.

Whether you’re just getting started or scaling a growing practice, this episode offers perspective, encouragement, and real-world lessons from 15 years in the trenches.

In this episode, we’re joined by Dr. Josh Funk, founder and CEO of Rehab 2 Perform, to break down how he built one of the strongest rehab brands online—now spanning 16 locations across MD, VA, and DC.

What we cover:

• How Rehab2Perform grew a 100,000+ follower social media presence
• What makes their content engaging, educational, and shareable
• Key principles for building trust and brand recognition online

This episode is a must-listen for PT Owners who want to build their online following!

Hiring is one of the BIGGEST problems for growing PT Clinics. I don’t have to tell you there’s currently a big shortage in physical therapists – and that shortage will reach over 8.2% in 2027, and higher than 15% in some markets!

And due to fewer PT graduates, it's only going to get more difficult.

On this webinar replay, you'll learn ...

• How to use Google Jobs to appear ABOVE Indeed & Ziprecruiter
• Career page hacks
• How to dominate the competition and get the best staff

I presented this exact presentation at the Private Practice Section Conference in 2025.

You can also watch the full webinar here: https://go.practicepromotions.net/workshop-recordings

We're the PT Marketing Agency You'll WISH You Hired First. Book a PT Marketing Master Strategy Call & download more resources at PracticePromotions.Net!

What was the BIGGEST problem facing rehab therapists in 2025?

In this podcast, you'll find out.

Neil talks to Heidi Jannenga, Founder and Chief Clinical Officer of WebPT about WebPT’s 2025 State of Rehab Therapy report. This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges.

We'll cover...

• Misalignment between PT owners & staff
• Biggest challenges for small, medium, growing, and enterprise clinics
• Opportunities for growth

Download the 2025 State of Rehab Report here: https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2025

Marketing Directors, this one is for you!

In today's episode, Neil talks to Anna Starikov, the Marketing Director at MTI Physical Therapy, a 7-location practice in Bellevue, Washington. She’s been there since 2013, so she’s got a LOT of experience in multi-location marketing and leading the practice’s marketing. MTI has also been a Practice Promotions client since 2017.

Anna will share with us today, how she and MTI approaches filling the schedules for 44 providers!

Whether you're a Marketing Director or a PT Owner looking to hire a marketing director, this episode is full of useful, practical advice!

We're the PT Marketing Agency You'll Wish You Hired First. Check out our PT marketing services today at http://practicepromotions.net/!

AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. In this workshop recording, you'll get no-BS advice on...

• How patients search online in 2026
• What's more important: SEO vs AI Search
• Which "AI Marketing Agencies" you can trust
• What PT Owners really need to know to stay #1 on Google
• What's coming in AI Marketing for 2026 (Example: Google Ads in AI Summaries)

Download Neil's slides & watch the recording here: https://go.practicepromotions.net/workshop-recordings

Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026.

Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps:

1. Where do you want to go in 2026?
2. Who do you need to get you there?
3. What do you need to invest to reach your goals?

After listening to this podcast, you'll have a clear idea of what you need to hit your new patient targets in 2026.

Happy listening!

Want more doctor referrals? Ever thought about hiring a Physician Liaison?

Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons!

You'll learn...

• What physician liaisons do
• Stats to track their progress
• What messaging and tactics work best for physician marketing

Let's boost your doctor referrals!

Learn more about Movement For Life at https://www.movementforlife.com/