Do you have a passion for teaching PT? Want to make money with that?

Tony Maritato, PT has MILLIONS of views on YouTube and Facebook for videos on total knee replacement, medicare billing, and more.

"If I help patients, I'm only going to help a handful. If I help therapists, those therapists will help hundreds or thousands of people."

In this podcast, you'll learn...

• How & why Tony started his YouTube channel
• The power of building your PERSONAL brand
• Why Tony thinks we should record EVERY patient interaction

🔗 Connect with Tony on YouTube, Facebook, and LinkedIn!

▶️ "Total Therapy Solutions" -- https://www.youtube.com/@totaltherapysolutions

▶️ "Learn Medicare Billing" https://www.youtube.com/@LearnMedicareBilling

🔵 On Facebook - https://www.facebook.com/anthony.maritato.73

On LinkedIn - https://www.linkedin.com/in/anthony-maritato/

📚 PLUS, learn how the top 10% of PT owners GROW, HIRE, and PROFIT when you get your free copy of the Market2Grow Book!

Order your copy here: https://market2grow.net/

🍻 This week, Neil is joined by Jimmy McKay from the PT Pintcast! This is a fun, casual chat where you're SURE to learn at least 1 valuable thing about being a PT clinic owner.

Highlights...

• Whether or not Jimmy really drinks a pint whenever he records
• Don't be a Karen who complains about insurance reimbursements -- they're never going up. Accept it. Find out how to succeed
• Find your "Ikigai" -- what you like, what you're good at, and what the world needs
• How therapists can sell without feeling icky

🍺 Listen to the PT Pintcast! Listen to the PT Pintcast EVERY DAY on Apple, Spotify, and wherever podcasts are found! Learn more at https://www.ptpintcast.com/.

About Jimmy McKay, PT

Once a rock radio DJ, now a doctor of physical therapy — Jimmy McKay launched the PT Pintcast to spotlight the voices, ideas, and bold moves shaping the future of rehab. Since then, he's interviewed hundreds of guests (and probably spilled just as many pints) in his mission to make healthcare conversations way less boring and way more useful.

Now, the PT Pintcast has been downloaded 5+ million times by listeners who want to think differently, act boldly, and grow smarter — whether they’re on the clinic floor, in class, or building their own empire.

In this episode, Aaron LeBauer—one of the leading advocates for cash-based physical therapy—shares how and why he built a thriving practice outside the insurance model.

• Why Cash Pay?
  Insurance limits patient care. Aaron started his own clinic to deliver better outcomes with fewer constraints.
• First Step for Insurance-Based Clinics:
  Start by offering one cash-pay service. Test interest and build confidence.
• Must-Have Systems:
  • Clear pricing & value messaging
  • Lead follow-up processes
  • Strong patient communication
• How to Communicate the Shift:
  Be upfront. Focus on results and quality. Offer transition options if needed.
• Marketing That Works:
  • Educational content
  • Community outreach
  • Google Ads & SEO for intent-based searches
• Challenges vs. Advantages:
  Cash pay requires educating patients, but it also brings more freedom and attracts highly motivated clients.

📌 Register for Aaron's free Masterclass - How to Launch & Grow Your Cash PT Practice: https://enroll.cashptblueprint.com/start-a-cash-based-practice-page

About Aaron LeBauer, DPT

As a business coach & mentor, Aaron LeBauer has helped 1000’s of passionate physical therapists build successful businesses without relying on insurance.

He owns LeBauer Physical Therapy in Greensboro, NC, a multi-therapist, 100% cash-based physical therapy practice.

Aaron's personal mission is to save 100 million people worldwide from unnecessary surgery by inspiring other healthcare providers to start their own businesses and learn how to market directly to their patients, not physicians.

📚 Get OUR Market2Grow book!

Learn how the top 10% of PT clinics grow their new patients online, hire top talent, and build profit in their businesses. Order your FREE copy of the Market2Grow Practice Strategy today!

https://market2grow.net/