Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar, a company that helps brands understand how people engage online.

He dives into the challenges of navigating the fragmented media landscape and how AI has become a crucial tool for analysing diverse data sources. Francesco also emphasises the importance of understanding narratives and public perception to uncover deeper insights about audience beliefs and behaviours.

About Pulsar

Pulsar is the world’s leading audience intelligence platform, harnessing rich data sets, AI and human minds, so clients can access nuanced and actionable insights that get straight to what matters most to their customers, their businesses and to society.

Time Stamps

00:00:18 - Guest Introduction: Francesco D’Orazio of Pulsar

00:00:42 – Francesco’s Career Journey

00:01:57 - The Rise and Fall of Virtual Worlds

00:05:40 – Overview of Pulsar

00:06:04 – Understanding Audience and Narrative Intelligence

00:10:11 - B2B vs. B2C Audience Engagement

00:15:06 - AI's Role in Data Analysis

00:16:22 - Forecasting Trends with Audience Data

00:20:01 - Best Practices for Utilizing Audience Listening Data

00:25:09 - Valuable Marketing Advice Received

00:27:15 - Closing Remarks and Contact Information

Quotes

"The thing that most companies get wrong is that they go with the one platform fits all approach in terms of how they communicate on these different channels." Francesco D’Orazio, founder of Pulsar.

“What AI has done is give us incredibly flexible tools for analysing data in a way that before was quite complex and required a lot of training or specific machine learning models." Francesco D’Orazio, founder of Pulsar.

"Different communities look at the same topic and brand in very different ways. So, your message should be aligned on how these messages are articulated by the different communities in an audience." Francesco D’Orazio, founder of Pulsar.

Follow Francesco:

Francesco D’Orazio on LinkedIn: https://www.linkedin.com/in/francescodorazio/

Pulsar’s website: https://www.pulsarplatform.com/

Pulsar on LinkedIn: https://www.linkedin.com/company/pulsar-platform/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547