Marketing B2B Technology

De: Mike Maynard Napier
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  • Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
    Copyright 2021 All rights reserved.
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Episodios
  • Empowering Marketers with AI – Sam Mallikarjunan – agent.ai

    Empowering Marketers with AI – Sam Mallikarjunan – agent.ai
    Apr 30 2025

    Empowering Marketers with AI – Sam Mallikarjunan – agent.ai

    Discover how Sam Mallikarjunan, Growth Lead at agent.ai transitioned from being an AI skeptic to an advocate, and learn about the innovative platform that allows anyone to build and customize AI agents, regardless of their technical skills.

    Mike and Sam explore what AI agents are, share real-world examples of how marketers can use them for tasks like research and content creation, and discuss how AI is reshaping the future of marketing roles.

    About agent.ai

    Agent.ai is the #1 professional marketplace where users can build, discover, and deploy trustworthy AI agents that deliver real-world value.

    Founded in 2024 by Dharmesh Shah, co-founder and CTO of HubSpot, and led by Sam Mallikarjunan, Agent.ai empowers professionals to revolutionize their workflow across sales, marketing, and customer service through intelligent automation.

    Since its launch at HubSpot’s INBOUND 2024, the platform has experienced explosive growth, amassing over 1.5 million users and hosting more than 1,200 public agents by early 2025. The platform distinguishes itself with its intuitive low-code agent builder, access to cutting-edge AI models, and a vibrant developer ecosystem.

    About Sam Mallikarjunan

    Sam Mallikarjunan is a growth strategist, entrepreneur, and the Growth Lead at agent.ai. He is the former CEO and co-founder of OneScreen.ai, a marketplace for out-of-home advertising, and previously served as Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs, where he drove significant customer acquisition and revenue growth.

    Sam is a former professor at Harvard University, where he taught Advanced Digital Marketing and Innovation, and he currently shares his expertise as a LinkedIn Learning Instructor. He is also the co-author of the bestseller Inbound Commerce - How to Sell Better than Amazon and frequently offers insights on AI, marketing, and business strategy

    Time Stamps

    00:00:18 - Guest Introduction: Sam Mallikarjanan from Agent.ai

    00:01:41 - Overview of Agent.ai and Its Features

    00:02:45 - Understanding AI Agents in Marketing

    00:04:10 - Practical Applications of Agents for Marketers

    00:10:34 - Target Audience: Individuals vs. Enterprises

    00:12:57 - The Importance of AI Confidence in Marketing

    00:17:27 - Future Changes in Marketing Roles Due to AI

    00:19:59 - The Shift from Performance to Brand Marketing

    00:22:44 - Best Marketing Advice Received by Sam

    00:24:07 - Career Advice for Aspiring Marketers

    00:27:15 - Conclusion and Closing Remarks

    Quotes

    "The more focused you try and make an AI, the more effective it's gonna be at whatever the task is that you're trying to have it do." Sam Mallikarjunan, Growth Lead at agent.ai

    "The biggest challenge is getting people to become AI curious and AI confident." Sam Mallikarjunan, Growth Lead at agent.ai

    "It was an interesting project because it's what helped turn me from an AI doomer into an AI boomer." Sam Mallikarjunan, Growth Lead at agent.ai

    Follow Sam:

    Sam Mallikarjunan on LinkedIn: https://www.linkedin.com/in/mallikarjunan/

    agent.ai’s website: https://agent.ai/

    agent.ai’s on LinkedIn: https://www.linkedin.com/company/pulsar-platform/

    Follow Mike:

    Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

    Napier website: https://www.napierb2b.com/

    Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

    If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

    Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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    28 m
  • The Power of Audience Narratives – Francesco D’Orazio – Pulsar

    The Power of Audience Narratives – Francesco D’Orazio – Pulsar
    Apr 14 2025

    Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar, a company that helps brands understand how people engage online.

    He dives into the challenges of navigating the fragmented media landscape and how AI has become a crucial tool for analysing diverse data sources. Francesco also emphasises the importance of understanding narratives and public perception to uncover deeper insights about audience beliefs and behaviours.

    About Pulsar

    Pulsar is the world’s leading audience intelligence platform, harnessing rich data sets, AI and human minds, so clients can access nuanced and actionable insights that get straight to what matters most to their customers, their businesses and to society.

    Time Stamps

    00:00:18 - Guest Introduction: Francesco D’Orazio of Pulsar

    00:00:42 – Francesco’s Career Journey

    00:01:57 - The Rise and Fall of Virtual Worlds

    00:05:40 – Overview of Pulsar

    00:06:04 – Understanding Audience and Narrative Intelligence

    00:10:11 - B2B vs. B2C Audience Engagement

    00:15:06 - AI's Role in Data Analysis

    00:16:22 - Forecasting Trends with Audience Data

    00:20:01 - Best Practices for Utilizing Audience Listening Data

    00:25:09 - Valuable Marketing Advice Received

    00:27:15 - Closing Remarks and Contact Information

    Quotes

    "The thing that most companies get wrong is that they go with the one platform fits all approach in terms of how they communicate on these different channels." Francesco D’Orazio, founder of Pulsar.

    “What AI has done is give us incredibly flexible tools for analysing data in a way that before was quite complex and required a lot of training or specific machine learning models." Francesco D’Orazio, founder of Pulsar.

    "Different communities look at the same topic and brand in very different ways. So, your message should be aligned on how these messages are articulated by the different communities in an audience." Francesco D’Orazio, founder of Pulsar.

    Follow Francesco:

    Francesco D’Orazio on LinkedIn: https://www.linkedin.com/in/francescodorazio/

    Pulsar’s website: https://www.pulsarplatform.com/

    Pulsar on LinkedIn: https://www.linkedin.com/company/pulsar-platform/

    Follow Mike:

    Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

    Napier website: https://www.napierb2b.com/

    Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

    If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

    Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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    28 m
  • Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated

    Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated
    Apr 3 2025
    In the next episode of our marketing professionals series, Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand awareness, generating demand, and building strong customer relationships. He offers valuable insights on how to effectively market to engineers, strike the right balance between bottom-of-the-funnel tactics and top-of-the-funnel branding, and emphasizes the importance of sales and marketing alignment. About Diodes Incorporated Diodes Incorporated (Nasdaq: DIOD), a Standard and Poor’s SmallCap 600 and Russell 3000 Index company, delivers high-quality semiconductor products to the world’s leading companies in the automotive, industrial, computing, consumer electronics, and communications markets. We leverage our expanded product portfolio of analog and discrete power solutions combined with leading-edge packaging technology to meet customers’ needs. Our broad range of application-specific products and solutions-focused sales, coupled with global operations including engineering, testing, manufacturing, and customer service, enable us to be a premier provider for high-volume, high-growth markets. For more information, visit www.diodes.com About Gurmeet Dhaliwal As the Head of Corporate Marketing and Investor Relations at Diodes Incorporated, Gurmeet Dhaliwal oversees both investor relations and corporate marketing. He has developed a robust integrated marketing strategy with a strong focus on digital marketing, utilizing both inbound and outbound tactics. Prior to his role at Diodes, Gurmeet led Corporate Marketing at Pericom, which was acquired by Diodes Incorporated in 2015. He has also held various senior marketing positions at prominent public companies, including CA Technologies, EMC, Cisco, Zarlink, and National Semiconductor. Gurmeet holds an MBA from Saint Mary’s College in Moraga, CA, and a Bachelor’s degree in Electrical and Computer Engineering from UC Santa Barbara, CA. Time Stamps 00:00:18 - Guest Introduction: Gurmeet Dhaliwal 00:02:51 - Overview of Diodes Incorporated 00:07:43 - Building a Marketing Strategy at Diodes 00:08:00 - Engaging with Engineers in Marketing 00:12:05 - Successful Marketing Campaigns 00:14:06 - The Role of Digital Marketing and Analytics 00:18:35 - Sales and Marketing Collaboration 00:19:58 - The Role of Sales in the Research Process 00:21:07 - Transitioning to Investor Relations 00:25:39 - Best Marketing Advice Received 00:27:59 - Advice for Young Marketers 00:30:14 - Closing Remarks and Contact Information Quotes “ We always talk about ROI in marketing, right? Return on investment. But sometimes you have to think of ROI as risk of ignoring.” Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated. "Engineers like to get information on their own... they prefer doing their research... by the time they are ready to engage, they have already done their research." Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated. "One of the things I do is every time is I think of is, how can I simplify this? How can I make it simpler?" Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated. Follow Gurmeet: Gurmeet Dhaliwal on LinkedIn: https://www.linkedin.com/in/dhaliwal/ Diodes Incorporated website: https://www.diodes.com/ Diodes Incorporated on LinkedIn: https://www.linkedin.com/company/diodes-incorporated/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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    32 m
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