Special Guest: Heidi DeCoux

Visit my website: cashflowy.ai

Welcome back to The Profits Unleashed Podcast — the show where we empower coaches, consultants, and entrepreneurs to unlock next-level business growth through the power of podcasting and smart strategy.

In today’s episode, I had the absolute pleasure of sitting down with the brilliant Heidi DeCoux — serial entrepreneur, financial systems strategist, and founder of Cashflowy.ai. Known as The Optimizer, Heidi has helped tens of thousands of business owners streamline, scale, and systemize their operations — and she’s now on a mission to put money (and time!) back in solopreneurs’ pockets.

Heidi shares her 24-year journey building and selling four successful businesses — three with profit margins over 50%, and one with a 7-figure exit. Now, she’s turning that experience into a user-friendly, AI-powered financial tool designed exclusively for solopreneurs like us.

What stood out to me is how Cashflowy.ai automates everything from bookkeeping to KPI tracking in under an hour a month. It’s like having a 24/7 bookkeeper in your pocket, minus the confusion, delays, or massive fees. In just 15 minutes, you can link your accounts and get clarity on what’s working in your business — and what’s draining your resources.

If you’ve been wearing too many hats or wondering why the money coming in doesn’t match what you take home, this episode will open your eyes.

🗝️ Key Takeaways:

• Why net profit is your most important metric
• How AI can eliminate hours of admin work each month
• The 4 KPI categories that drive real business growth
• Why Cashflowy was made for solopreneurs, not accountants
• How to join as a founding member and lock in lifetime savings + bonuses

If you’re serious about scaling sustainably, making data-driven decisions, and reclaiming your time, this episode is for you.

🎙️ Listen now on Apple, Spotify, or wherever you get your podcasts. Your future self will thank you.

Wherever you are on your journey, we have a solution for you. Getting your message heard, growing your audience, building influence or getting ready to scale your business https://podcastprofitsunleashed.com/appointment

https://www.linkedin.com/in/heididecoux/

https://www.instagram.com/heididecoux/#

https://www.instagram.com/cashflowy.ai/

Special Guest Ryan Gottfredson

https://ryangottfredson.com/personal-mindset-assessment

In this thought-provoking episode of Podcast Profits Unleashed, I sit down with leadership coach, author, and researcher Dr. Ryan Gottfredson—whose work has deeply reshaped how I view personal and professional growth. If you’ve ever felt stuck or like something is holding you back (even if everything looks successful on the outside), this episode is for you.

We dive into the groundbreaking science of personal transformation—not focused on what you need to do, but who you need to be. Ryan makes a powerful case for being-based leadership, explaining that true, sustainable success begins by upgrading your internal operating system—the beliefs, mindsets, and emotional wiring running your life behind the scenes.

💡 Key Takeaways:

• Real growth doesn’t come from learning more tools—it comes from upgrading your inner wiring.
• Most leaders unknowingly operate from a place of self-protection, not value creation.
• Healing trauma is not just therapeutic—it’s essential to effective leadership.
• You don’t need a crisis to transform. Conscious, intentional reflection can spark the same growth.
• Podcasting is one of the most powerful ways to show up authentically and elevate your impact.

Ryan walks us through his 3-step framework for internal transformation:

1. Recognize your being side—the subconscious programming that shapes how you show up.
2. Awaken to its current quality by noticing how you react to things like feedback or discomfort.
3. Elevate it through intentional development—especially during life’s “heat experiences.”

We also explore the concept of vertical development and how most people (and even leaders) stay stuck at the base level—focused on safety, comfort, and belonging. The real magic happens when we move beyond personal gain to contribution and legacy.

This conversation left me both inspired and challenged—and I think it will do the same for you. Whether you're a coach, consultant, or entrepreneur, this episode is your invitation to stop doing more—and start becoming more.

🎧 Tune in and let's grow together.

Special Guest Robert Matzkin

www.Robmatzkin.com

In this powerhouse episode of Profits Unleashed, I sit down with serial entrepreneur and business strategist Rob Matkin—founder of over 16 companies and a man who’s had multiple successful exits. This conversation is a masterclass in scaling with clarity, courage, and focus—even when life throws you curveballs.

Rob opens up about his journey, from struggling with dyslexia to turning it into a superpower that shaped his leadership style and resilience. What started as a simple favor—giving a friend advice—quickly evolved into his purpose: helping entrepreneurs grow businesses that are both scalable and sustainable.

We dive deep into the traps many founders fall into, especially the infamous Superman Syndrome, and how trying to do everything yourself can be the biggest bottleneck in your business. Rob gets real about the importance of surrounding yourself with the right people—from co-founders to investors—and why you should never build a business alone again.

One of my biggest takeaways? Scaling doesn’t have to feel chaotic. Rob breaks down his ladder-based strategy for sustainable growth, starting with a detailed business audit across seven core areas and moving upward, one step at a time. It’s all about clarity, intentionality, and momentum.

We also explore the emotional side of scaling—those moments when fear creeps in, whether it’s hiring your first team member, fulfilling a massive order, or preparing to raise capital. Rob shares how founders can move past that fear and become truly investable by focusing on their team, their coachability, and their execution.

Key Takeaways from This Episode:

• I learned that doing everything myself isn’t a badge of honor—it’s a bottleneck.

• Building with the right co-founder and support team changes everything.

• Scaling is a process, not a leap—it’s one rung at a time.

• Investors care more about execution and coachability than just a flashy pitch.

• My fear is valid, but it shouldn’t drive the strategy.

🎧 And don’t miss my Tool of the Week, where I’ll share a game-changing resource for podcasters to streamline their production process!

SOLO SECTION

This week, I sat down with an extraordinary guest—Rob Matzkin, a serial entrepreneur who has founded over 16 companies and achieved multiple successful exits. Rob isn’t just a business strategist—he’s a true visionary who knows what it takes to scale, lead, and build companies that thrive, even in the face of serious adversity.

We dive deep into how to scale your business with clarity, courage, and focus, and Rob doesn’t hold back. From turning his dyslexia into a superpower to breaking free of the "Superman Syndrome" that traps so many founders, Rob’s story is both inspiring and actionable.

• I can’t scale alone. Rob reminds me (and you) that bringing on the right co-founder or team is essential—not just for growth, but for mental clarity and sustainability.

• I need to stop doing everything myself. The "I can do it all better" mindset is a growth killer. Delegation is leadership, not weakness.

• Clarity is power. Rob's step-by-step ladder method for identifying gaps in your business has changed how I view scaling.

• Investors look for more than just your idea. Team, coachability, and your ability to execute are what open doors (and wallets).

• I’m not the only one who feels fear. Rob normalizes the fear that comes with growth—hiring, scaling, funding—and shows how mindset shifts can move us forward.

We also explore what makes a business investable, how Rob structures his onboarding strategy sessions, and how he turned a simple conversation with a friend into a lifelong calling to help others scale.

Plus, at the end of the episode, I share my Tool of the Week—a podcasting lifesaver that simplifies editing, content creation, and repurposing: Descript. If tech overwhelms you, you’ll love this tip.

🎙 Subscribe to Profits Unleashed on Apple or Spotify, leave a review, and share this episode with a fellow founder who needs a dose of inspiration and strategic gold

Feeling overwhelmed with all the moving parts? Watch my free on-demand workshop, Your Six-Figure Podcast Blueprint, at podcastprofitsunleashed.com/free, and book your complimentary strategy call. Let’s take the pressure off and build your show the smart way.