Episodios

  • 260. Breaking down the podcast marketing funnel
    Apr 30 2025

    If your wondering what a podcast marketing funnel is or how a podcast can fit into your client’s marketing, this episode is for you!

    I’m breaking down what a funnel is, the role that a podcast plays in it, and the biggest misconception about podcasts!

    With this information, you’ll be able to uplevel the services you offer to your clients. My goal for you is to go from transactional freelancer to “I can’t run my business without you” team member!

    Let me know what your takeaways are from this episode - find me on IG @LaurenWrighton

    All other links and resources mentioned in this episode can be found at https://laurenwrighton.com/episode260

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    14 m
  • 259. Do you feel behind? Master your list of tasks
    Apr 23 2025

    Trying to keep up with a list of tasks that you think that you need to do every day, every week, every month can leave you feeling like you are behind QUICK.

    But are you actually behind?

    In this episode we’re diving into the feeling and pulling back the curtain on how to handle this very real (and normal) phenomenon we face as freelancers. I’m sharing how to get your mind right and what you can do practically to feel at peace.

    If you’ve been feeling behind, you are not alone! You can join the most supportive group on the internet by going to LaurenWrighton.com/training and learning about The Podcast Manager Program!

    DM me on Instagram with your own thoughts on this subject and if you sign up for the training!

    All other links and resources mentioned in this episode can be found at https://laurenwrighton.com/episode259

    Talk to you next time!

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    11 m
  • 258. Landing clients via email marketing - should you create a lead magnet?!
    Apr 16 2025

    We’ve been exploring ways to land clients as a podcast manager and in this episode we’re diving into email marketing and lead magnets with digital marketing maverick, Mills Gray.

    Mills shares her best tips on messaging, how to attract our ideal clients with ease, and of course email marketing! So should you create a lead magnet? You’ll hear her reasons as to why NOW is the best time.

    Go listen to Mills' show, Soul Leaders Podcast, at https://pod.link/1551636077

    New to podcast management? Your next step is to attend the FREE 20 minute training at http://LaurenWrighton.com/training

    And start your 30 day FREE trial of Audible by going to https://laurenwrighton.com/audible

    All other links and resources mentioned in this episode can be found at https://laurenwrighton.com/episode258

    Talk to you next time!

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    31 m
  • 257. Should you start your own podcast as a podcast manager?
    Apr 2 2025

    Should you or shouldn’t you start a podcast? This question pops up for a lot of new podcast managers and I’m here to give you my best advice on the topic!

    Over the years I’ve seen it all which is great news for you because on this topic, you can’t make a wrong decision.

    Well, unless you make no decision at all and just stay on the fence…

    Keep moving forward and you’ll reach your goals!

    New to podcast management? Your next step is to attend the FREE 20 minute training at http://LaurenWrighton.com/training

    And start your 30 day FREE trial of Audible by going to https://laurenwrighton.com/audible

    All other links and resources mentioned in this episode can be found at https://laurenwrighton.com/episode257

    Talk to you next time!

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    7 m
  • 256. BTS: I launched Verve, the podcast agency!
    Mar 26 2025

    You might be thinking… wait, what?!

    Get the behind the scenes details on how and why I launched a podcast production agency under the name Verve!

    Hit play to hear the journey, which starts all the way back in 2013.

    Whether you’re a new listener or have been here for years, thanks for the love and support as things morph, improve, and at times PIVOT.

    Ready to go on your own journey into podcast management? Learn more by attending the 20 minute free training at http://LaurenWrighton.com/training

    And start your 30 day FREE trial of Audible by going to https://laurenwrighton.com/audible

    All other links and resources mentioned in this episode can be found at https://laurenwrighton.com/episode256

    Thanks for being here!

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    19 m
  • 255. Is everyone burning out from freelancing?!
    Mar 19 2025

    Are you likely to burn out? Looking around at all the freelancers, gurus, and influencers that peace out because of burning out may lead you to think it may happen to you too.

    And who wants to burn themselves (and their businesses!) to the ground? Not me. In fact I want the opposite - sustained success, predictable income, and security!

    In this episode I’m sharing why I believe I haven’t burned out after 7+ years as a freelancer. I hope after listening, you’ll review your priorities and resources so you can also build a sustainable business.

    Thanks for being here today!

    New to the idea of podcast management? Go watch the FREE 20 min training on How to Create Consistent Monthly Income as a Podcast Manager at http://laurenwrighton.com/training !

    You can also start your 30 day FREE trial of Audible by going to https://laurenwrighton.com/audible

    Find all of the links and resources mentioned in this episode at https://laurenwrighton.com/episode255

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    15 m
  • 254. Landing clients on Instagram without doing the most with Nicole Ialeggio
    Mar 12 2025

    Where do we start when it comes to landing clients on Instagram? Tackling Instagram can quickly become overwhelming and that’s why we have Nicola Ialeggio on the show to walk us through her strategy to landing clients!

    In this chat we cover everything from what to put on your profile, how to set up an IG funnel, and how often to post stories, posts, and reels.

    Listen in to feel inspired and walk away with specifics on what you can do TODAY.

    If you’re a student inside PMP, we’re here to support you in designing your plan to land clients! So post in the private group or attend a weekly coaching call for even more support.

    Interested in joining the most supportive group of podcast managers? Learn more by attending the 20 minute free training at LaurenWrighton.com/training

    Don’t forget to check out Nicole’s new podcast called Social Content Made Easy!

    And start your 30 day FREE trial of Audible by going to https://laurenwrighton.com/audible

    All other links and resources mentioned in this episode can be found at https://laurenwrighton.com/episode254

    Thanks for being here!

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    38 m
  • 253. Can you offer Podcast Management AND Virtual Assistance?
    Mar 5 2025

    How do you balance being a Virtual Assistant AND a Podcast Manager and should you?

    In this episode we’re diving into why you may want to hold on to virtual assistant clients or keep yourself open to new virtual assistant work as you niche down into podcast management.

    Is this you? Let me know that you listened by heading over to IG and finding me @LaurenWrighton

    If you want to explore podcast management further, go watch my FREE 20 min training on How to Create Consistent Monthly Income as a Podcast Manager at http://laurenwrighton.com/training

    Thanks for being here today! Start your 30 day FREE trial of Audible by going to https://laurenwrighton.com/audible and find all of the links and resources mentioned in this episode at https://laurenwrighton.com/episode253

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    8 m
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