Send us a text

On this Episode of The Plant Movement Podcast, host Willie Rodriguez welcomes Efrain Santos, the 25-year-old founder of Keyscape Landscape and Design, whose journey from job site translator to high-end landscape contractor is nothing short of inspiring. Starting at just 16, Efrain was managing his uncle’s landscape job sites and learning pricing, sourcing, and client communication firsthand. After gaining turf experience with Hellas in Texas including work on SoFi Stadium—Efrain returned to Florida and flipped the switch from employee to entrepreneur at age 21, launching his own business armed with hustle, YouTube tutorials, and a podcast by Keith Kalfas. Now based in the Florida Keys and Miami, Efrain shares how he evolved from fixing a single irrigation head to leading large-scale, detail-driven projects that include lighting, irrigation, hardscaping, and pergolas. We dive into his growth strategies, from leveraging Instagram and
video ads to embracing tech like drones and ChatGPT for project visualization and education. Efrain also discusses why his Tesla is more than a car—it's a mobile office, branding tool, and efficiency booster.
Throughout this episode, Efrain gets real about the challenges of earning respect as a young boss, building a brand, and balancing craftsmanship with speed. He emphasizes customer experience, clear communication, and high-quality complementary services as the keys to success in the high-end landscaping market. This episode is packed with practical advice for young entrepreneurs, insights on marketing that works, and a glimpse into the future of tech in landscaping—from 3D-printed designs to drone
measurements.

🎙 Want to be featured on the podcast? DM us on Instagram @theplantmovementpodcast.
🌿 Nurseries, landscapers, and tech innovators welcome!

KEYSCAPE LANDSCAPE

Email: info@keyscape.com
Call: (786) 618-0369
Web: https://www.keyscapelandscape.com
Follow IG: https://www.instagram.com/keyscapelandscape



The Plant Movement Podcast

Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast


A's Ornamental Nursery

WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery

The Nursery Growers

Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com

Plant Logistics Co.

(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics





Directed and Produced by Eddie EVDNT Gonzalez





Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

Support the show

Send us a text

On this insightful episode of The Plant Movement Podcast, we sit down with Mr. Bob, a pioneering entrepreneur who built his career selling workers' compensation insurance to the largest nurseries in Miami-Dade County. Discover how Bob identified a gap in the market and filled it with dedication, expertise, and an unwavering commitment to service.

Bob shares his incredible journey from his early days working for a State Farm agent during his summers as a teenager to founding his own successful insurance company. He reveals how his passion for insurance began with his father’s friendship with a State Farm agent and how a pivotal decision to join the Air Force Reserve shaped his career path.

Tune in to learn how a chance meeting on the golf course introduced Bob to the nursery industry and set the stage for his workers' compensation success story. He reflects on key relationships, including working with industry leaders like Tony Costa, and how timing, opportunity, and networking propelled his business forward.

Now in his next chapter after selling his insurance company, Bob continues to share his wisdom, emphasizing the importance of service, integrity, and strategic growth. This episode also touches on the evolution of insurance in the Green Industry, lessons learned from decades of experience, and advice for entrepreneurs looking to build their niche.

Don't miss this episode filled with stories of growth, resilience, and community impact!

TRMG

Email: bob@trmg.net
Call: (305) 281-4151
Web: https://www.trmg.net
Follow IG: https://www.instagram.com/theplantmovementpodcast

The Plant Movement Podcast

Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast


A's Ornamental Nursery

WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery

The Nursery Growers

Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com

Plant Logistics Co.

(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics





Directed and Produced by Eddie EVDNT Gonzalez





Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

Support the show

Send us a text

On this episode of The Plant Movement Podcast, we dive into the world of software and systems that are transforming horticulture businesses across the globe. Host Willie Rodriguez sits down with Joshua and Garrett Walsh from Emprise Agriware, a full-service ERP (Enterprise Resource Planning) solution built specifically for the horticulture industry.
We explore how Agriware, built on Microsoft’s Business Central platform, empowers growers and nurseries by providing tools for inventory management, space planning, labor tracking, finance, and traceability. Whether you're operating on 10 acres with a small team or managing a large wholesale operation, Agriware is designed to scale with you—solving real problems from the ground up.
Garrett and Josh share personal stories from their deep-rooted backgrounds in horticulture, highlight their customer-first approach, and explain how Agriware integrates with existing tools like QuickBooks and Shopify to streamline operations and prepare businesses for growth, e-commerce, and beyond.
From accurate inventory counts to streamlined customer portals and mobile-friendly field registration, this episode reveals why embracing ERP technology could be the most impactful step your business takes this year.

Mprise Agriware United States
228 East 45th Street, Suite 9E,
New York, NY 10017
Call: (720) 792-0324
www.mprise-agriware.com


The Plant Movement Podcast

Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast


A's Ornamental Nursery

WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery

The Nursery Growers

Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com

Plant Logistics Co.

(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics





Directed and Produced by Eddie EVDNT Gonzalez





Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

Support the show

Send us a text

After a much-needed break, your host Willie Rodriguez and co-host Eddie Gonzalez are back in the studio and ready to plant new seeds of wisdom for the Green Industry! It’s been a minute since the powerful Martha Vegas immigration episode, and in this return, we dive deep into why every episode must bring real value to listeners—especially those new to the game.
In this raw and motivational comeback episode, Willie shares what’s been happening behind the scenes—from family priorities and guest appearances (check out his feature on The Planter’s View, link in the description!) to serious business updates. Plant Logistics is thriving, and The Nursery Growers just cashed their first check after 1.5 years of hustle—with even more projects in the pipeline.
This episode is packed with real talk on:
How faith fuels our drive and how problems are meant to be overpowered, not avoided.
The power of collaboration over competition in the Green Industry.
Why investing in your business—even during uncertain times—is the only way forward.
A $20K Kubota tractor purchase and the mindset behind smart, strategic investments.
Navigating economic noise and tariffs by staying in your lane and focusing on what matters most.
We issue an open invite to anyone in the industry doing something unique—whether it’s with rocks, services, or anything that adds value to the plant world. If you're building, innovating, or growing, this is your platform too.
With real stories of failure, learning, and massive growth, this episode is a bold reminder: "Don’t be scared to lose money. It's part of the process."
✅ Key takeaway: Stay focused, take risks, invest wisely, and never stop growing—personally or professionally.

Subscribe, share, and follow A’s Ornamental Nursery and The Plant Movement Podcast on social media for daily inspiration and updates.
Let’s move the plant industry forward—together.

The Planterview Interview:
https://youtu.be/iqrcCg-g_ec


The Plant Movement Podcast

Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast


A's Ornamental Nursery

WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery

The Nursery Growers

Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com

Plant Logistics Co.

(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics





Directed and Produced by Eddie EVDNT Gonzalez





Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

Support the show

Send us a text

On this Episode of The Plant Movement Podcast, we welcome back Martha Vega from National Community Service to discuss one of the most pressing issues affecting the agricultural industry: immigration.

A Look at Immigration Policies and Realities: Martha Vega, who previously appeared on Episode 35, provides her expert insights on the current immigration landscape. She explains that while Donald Trump's administration has made immigration policies more visible, they are not fundamentally different from those of past administrations. Many undocumented workers in Florida have the means to become legal but lack proper information, which organizations like National Community Service strive to provide.

Addressing Fears and Seeking Solutions: Willie and Martha discuss the fears many undocumented individuals and business owners face when dealing with immigration concerns. Many are hesitant to seek help due to misinformation and fear of exposure. Martha emphasizes the importance of consulting qualified immigration attorneys and organizations instead of falling victim to scammers who take advantage of vulnerable individuals.

The Current Immigration Climate: With reports of increased patrol activity and executive orders prioritizing the deportation of undocumented individuals with criminal records, many are living in uncertainty. While the Constitution allows for these measures, Martha highlights cases where individuals with pending asylum cases and work permits have been unfairly detained. However, those who can prove they live law-abiding lives are often released quickly.

Real-Life Cases and Legal Pathways: Martha shares examples of individuals who have faced immigration challenges and how legal intervention has helped them. She also discusses the importance of preparing for potential detainment by setting up power of attorney and ensuring that children and property are taken care of in case of deportation.

Understanding Visa Options: For those in the Green Industry looking for legal employment solutions, Martha outlines visa options like the H-2A and H-2B programs, which allow foreign workers to be legally employed in agriculture and other industries. She encourages businesses to seek Department of Labor certification to ensure compliance and avoid workforce disruptions.

The Dignity Act: A Path to Legalization: Congresswoman Maria Elvira Salazar’s proposed Dignity Act is a bipartisan bill that aims to provide a path to legal status for undocumented individuals who have lived law-abiding lives. Martha urges listeners to contact their congressmen to support this initiative, which could provide stability for millions of individuals and businesses that rely on immigrant labor.

Moving Forward with Knowledge and Faith: Misinformation often prevents people from taking the right steps. Martha stresses the importance of obtaining accurate information from reliable sources like National Community Service, which offers free consultations and legal assistance.

Connect with National Community Service

For those needing assistance, National Community Service is located at 1883 West Flagler Street, Suite 3, Miami. They provide information clinics and connect individuals with trusted immigration attorneys. For more details, call 305-244-3125 or 305-303-3092.

Final Thoughts

Immigration is a complex and emotional topic, but with the right resources, individuals and businesses can find solutions. Willie and Martha encourage listeners to take action, stay informed, and support policies that benefit the community.

Support the show

Send us a text

On this episode of The Plant Movement Podcast, host Willie Rodriguez sits down with Peter, the creative mind and owner of Jungle SoFlo, a young and dynamic landscape designer specializing in commercial and residential projects. From humble beginnings to designing stunning tropical landscapes, Peter’s journey is as inspiring as his creations.

Peter’s Story
Starting with a degree in hospitality management, Peter’s passion for plants was first sparked at Prospect Park’s botanical garden in New York. After a career in Spanish TV as a model and actor, he transitioned into hospitality. Following a personal tragedy—the unexpected passing of his father—Peter found solace in plants and began his journey into landscape design.

Building a Business
Peter shares how he juggled his hospitality job while taking on small landscaping projects, eventually founding his LLC. Leveraging social media, especially Instagram ads, he grew his client base, which now includes homeowners, small businesses, and hotels.

Design Style and Approach
Known for his “clean, neater jungle” aesthetic, Peter’s designs feature tropical plants with bold leaves and vibrant flowers inspired by his travels to Costa Rica and Greece. He discusses his goal of creating immersive environments that transport clients while maintaining a $10,000 project minimum to focus on impactful, large-scale designs.

Opportunities in Landscaping
Peter emphasizes the untapped potential in the landscaping industry, discussing how landscapers can expand their services and connect with a broader clientele. Acting as a bridge between homeowners and landscapers, he provides tailored solutions for every budget.

Lessons in Growth
From hiring out installations to delegating logistics, Peter reflects on the importance of knowing your strengths, trusting your team, and setting boundaries. He highlights how respect for oneself and consistency in showing up are critical to success.

The Future of Green Spaces
As the demand for greenery grows post-COVID, Peter envisions a world where plants are integral to urban living, from apartments to large-scale developments. He discusses how caring for plants improves air quality, mental well-being, and the overall ambiance of spaces.

Passion-Driven Success
Peter’s journey is a testament to perseverance and passion. Whether designing six-figure landscapes or helping clients on smaller budgets, his obsession with his craft shines through.

Join us for this inspiring conversation and discover how Peter is transforming spaces, one tropical paradise at a time.

Connect with Jungle SoFlo
Follow Peter’s journey and explore his work on Instagram @junglesoflo.

Jungle Soflo
Email: junglesoflo@gmail.com
Web: https://www.junglesoflo.com
Follow IG: https://www.instagram.com/junglesoflo

The Plant Movement Podcast

Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast
Directed and Produced by Eddie EVDNT Gonzalez

--------------------------------------------------------------------------------------------------------------------

Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financia

Support the show

Send us a text

As 2024 comes to a close, your host Willie Rodriguez and producer Eddie Gonzalez look back on an incredible year for the Green Industry and The Plant Movement Podcast. In this reflective episode, we explore the top lessons learned and the habits we’re leaving behind in 2024.

From no longer being disorganized with inventory to ensuring actions speak louder than words, Willie and Eddie dive into transformative practices for the new year. They discuss the importance of valuing your time, avoiding isolation in business, and fostering a collaborative approach to success.

Whether you’re a seasoned nursery owner or new to the industry, this episode will inspire you to embrace growth and efficiency in 2025. Don’t miss this engaging conversation packed with actionable insights to elevate your wholesale plant nursery operations.

The Plant Movement Podcast

Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com

Call: (305) 216-5320

Web: https://www.theplantmovement.com

Follow Us: IG: https://www.instagram.com/theplantmovementpodcast


Directed and Produced by Eddie EVDNT Gonzalez

---------------------------------------------------------------------------------------------------------------------------------------------------

A's Ornamental Nursery
WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery



Plant Logistics Co.
(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics


The Nursery Growers
Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com


Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

Support the show

Send us a text

On this episode of The Plant Movement Podcast, we welcome Dr. Alexandra Revynthi, Assistant Professor at the University of Florida’s Tropical Research and Education Center (TREC). Dr. Revynthi, a remarkable polyglot fluent in Greek, English, Spanish, Dutch, and German, shares her expertise in entomology and nematology, focusing on pests that impact ornamental plants.

Key topics include:
- Current pest challenges in the ornamental plant industry.
Insights into her work at TREC, from pest diagnostics to groundbreaking research.
- The advantages of Integrated Pest Management (IPM) and biological control methods.
- Her collaborations with extension offices and the development of tools like traps and screening methods.
- Accessible educational resources, including a dedicated tab for ornamental pest information and open-class opportunities for all enthusiasts.

Join us as we explore her innovative approaches to supporting the green industry and ensuring sustainable pest management practices. Don’t miss this insightful episode!


Dr. Alexandra Ravynthi // UF/IFAS TREC
Call: (786)-217-9244
Email: arevynthi@ufl.edu
IG: www.instagram.com/alex_revynthi
www.instagram.com/uftropical
Webpage: https://trec.ifas.ufl.edu/people/alexandra-revynthi/
Ag Economist Dr. Hammami: https://trec.ifas.ufl.edu/people/dr-hammami/



--------------------------------------------------------------------------------



The Plant Movement Podcast
Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast



A's Ornamental Nursery
WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery



Plant Logistics Co.
(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics


The Nursery Growers
Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com





Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

Support the show