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On this episode of The Plant Movement Podcast, host Willie Rodriguez sits down with Bryan Lloyd and Erin Rogers, Territory Sales Managers with Greenworks Commercial, the all-electric leader transforming outdoor power equipment.

Bryan, who covers Central Florida and brings over 15 years of experience in the power equipment world, and Erin, who manages South Florida after years in the battery technology space, break down how Greenworks is changing the way landscapers think about performance, efficiency, and sustainability.

The conversation dives into:

- The benefits of switching to electric — from massive fuel savings to noise reduction in HOA communities.

- Battery innovation — including Greenworks’ customizable energy systems, on-site charging caddies, and the revolutionary “Energy Cube.”

- Smarter tech and safety — with motors that shut off on impact, ETO ports for charging tools on the go, and robotics that are reshaping how crews work.

- The real ROI — see how contractors are saving up to 85% on fuel and paying off their electric mowers in under two years.

- The future of the industry — from robotic mowing to smarter labor solutions, and how Greenworks is positioning itself for the next 20 years of innovation.

From autonomous mowers to battery-powered UTVs, Greenworks isn’t just making equipment — they’re building a full ecosystem for the next generation of lawn and landscape professionals.

Tune in to learn how you can power your business into the future with clean energy, smarter tools, and long-term savings.

🎧 Available now on all podcast platforms.

📲 Follow @ThePlantMovementPodcast and @GreenworksCommercial to stay connected with the movement.

Directed and Produced by Eddie EVDNT Gonzalez

Greenworks Commercial
Email: marketing@greenworkstools.com
IG: www.instagram.com/greenworkscommercial
web: https://www.greenworkscommercial.com/

The Plant Movement Podcast
Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast


A's Ornamental Nursery
WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320

The Nursery Growers
Call: 786-522-4942

Plant Logistics Co.
(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098

Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

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On this inspiring episode of The Plant Movement Podcast, we sit down with Jacqueline Costa, founder of The Farmer’s Daughter, a luxury garden lifestyle brand redefining what it means to live beautifully, both indoors and out.

Jacqueline comes from one of the most respected legacies in the Green Industry, her grandfather was the founder of Costa Farms, one of the largest horticultural growers in the world. Following in those footsteps, she has carved her own unique path, blending her family’s deep horticultural roots with her own background in fashion and design to create something truly original.

After earning her degree in Fashion Merchandising from Florida State University, Jacqueline began her career as a buyer for Burdines (now Macy’s). She later joined her father, Mike Costa, at Mike Costa Foliage and Costa Farms, where she managed key accounts such as IKEA—driving millions in plant sales and honing her eye for product design and trend forecasting.

Her journey took her across the globe to China, where she lived for over a decade establishing Costa’s buying office, developing planter collections, and raising her two children. When COVID brought her family back to the U.S., Jacqueline channeled her creative passion into launching The Farmer’s Daughter — a brand that fuses fashion, horticulture, and lifestyle into a single elevated experience.

Today, The Farmer’s Daughter offers luxury planters, curated garden accessories, and tailored apparel designed for women who live and love the garden life.

In this episode, we explore:
- The Costa family legacy and how it shaped Jacqueline’s entrepreneurial vision.
- How The Farmer’s Daughter is elevating the Green Industry through design, storytelling, and sustainability.
- The lessons learned from living abroad and developing global products.
- The influence of her father’s “hustle and heart” philosophy — and how she’s passing it forward.
- The intersection of fashion, gardening, and modern lifestyle, and what’s next for her expanding brand.

Jacqueline’s story is one of heritage, creativity, and evolution — proving that the next generation of growers can innovate while honoring their roots. Whether you’re in horticulture, design, or entrepreneurship, this episode will leave you inspired to grow your own movement.

Listen now to Episode 85 of The Plant Movement Podcast, available on all platforms.

Directed and Produced by Eddie EVDNT Gonzalez

The Farmers Daughter

Shop: https://thefarmersdaughter1.faire.com
Contact: 786-295-4600
Email: jackie@thefarmersdaughtertfd.com
IG: www.instagram.com/thefarmersdaughtertfd
web: https://thefarmersdaughtertfd.com/ordering-and-delivery/

The Plant Movement Podcast

Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast


A's Ornamental Nursery
WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320

The Nursery Growers

Helping Nurseries Grow a Better Product
Call: 786-522-4942

Plant Logistics Co.
(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098

Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By

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On this episode of The Plant Movement Podcast, we welcome Alex Barth of Troy’s Tropics Inc., based in Sarasota, Florida. Alex made the five-hour drive to join us in person and share his story of growth, adaptation, and resilience in the Green Industry.

Alex grew up surrounded by plants thanks to his father, a terrestrial biologist focused on wetlands and conservation. That early exposure shaped his passion for horticulture and led him from planting trees as a child to launching his own business, The Plant Whisperer, before eventually joining Troy’s Tropics in 2014. What started as a landscape division soon grew into a thriving wholesale nursery serving landscapers, garden centers, and beyond.

In our conversation, Alex opens up about:

• Selling to garden centers and strategies for creating additional revenue streams.
• The challenges of expanding from retail into wholesale while staying rooted in quality and service.
• Navigating hurricanes, market shifts, and the need to adapt quickly in Florida’s fast-growing landscape.
• Building strong relationships and why collaboration beats competition in the nursery world.
• How social media—especially Instagram—now drives more than half of Troy’s Tropics’ sales.
• The importance of educating and inspiring the next generation to keep the industry alive.

From growing bougainvilleas and native plants to running propagation houses and offering full-service landscaping, Alex shares the lessons he’s learned while helping Troy’s Tropics scale from 10 employees to nearly 90. His perspective is grounded in faith, hard work, and a belief that relationships are the backbone of the Green Industry.

This episode is packed with insights for growers, garden centers, landscapers, and anyone passionate about plants and business growth.

Connect with Alex and see what’s happening at the nursery on Instagram: @TroysTropics

Troy's Tropics

Web: troystropics.com

Follow IG: https://www.instagram.com/troystropicssarasota


The Plant Movement Podcast

Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast


A's Ornamental Nursery

WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery

The Nursery Growers

Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com

Plant Logistics Co.

(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics





Directed and Produced by Eddie EVDNT Gonzalez





Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

Support the show