In this episode of the Page 2 Podcast, we sit down with Talia Wolf — founder of Getuplift, best-selling author of Emotional Targeting, and one of the world’s top CRO experts. Talia breaks down why most websites fail to convert, and it has nothing to do with button colors or headline formulas.

She introduces her Emotional Targeting Framework™, a research-driven approach that uncovers the emotional drivers behind why customers actually buy. From eCommerce to B2B and service businesses, Talia shows how emotion—not best practices—should guide your CRO strategy.

You’ll learn how to transform your homepage, pricing page, and product pages into high-converting assets by tapping into customer pain points, desires, and decision-making behaviors. We dive into AI’s limitations in copywriting, the psychology of trust and social image, and why optimizing your presence on Reddit, LinkedIn, and even LLMs is now mission-critical.

Whether you’re a marketer, founder, or agency pro, this episode will completely reframe how you think about user experience, storytelling, and the future of conversion optimization.

🧠 In This Episode
• Why traditional CRO misses the mark by ignoring customer emotions
• Talia’s Emotional Targeting Framework™ and how it works
• The 223 emotional triggers that drive conversions (and how to use them)
• B2B vs B2C emotional differences — what really drives each persona
• Why AI still fails at emotional copywriting (and what it can help with)
• How to write homepages, pricing pages, and category pages that convert
• Using social listening & review mining to shape messaging
• The rising role of LLMs (ChatGPT, Gemini) in brand perception
• Why your brand must optimize Reddit, LinkedIn & beyond
• Color psychology myths — why “red means urgency” is outdated
• Why “Powered by AI” and “#1 Solution” should die from your copy
• Talia’s personal CRO audit method using emotional resonance grading
• How conversion strategies vary between eComm, SaaS, and services
• Reddit authenticity tips: Should your team post as themselves?

This episode is packed with powerful insights that will help you build emotionally resonant marketing that actually converts.

👍 Don’t forget to Subscribe for more game-changing marketing conversations!
💬 Comment below: What emotion do YOU think your brand should be triggering more effectively?

📚 Resources Mentioned
• Talia Wolf on Linkedin → https://www.linkedin.com/in/taliagw/
• Talia Wolf on YouTube → https://www.youtube.com/@TaliaWolf
• GetUplift → https://getuplift.co/
• GetUplift Case Studies → https://getuplift.co/conversion-optimization-case-studies/
• Talia's Free Emotional Targeting Course → https://getuplift.co/conversion-optimization-resources/
• Talia Wolf's personal website → https://taliawolf.com/
• Emotional Targeting (Book) → https://amzn.to/4aC3JOG
• Heart Before Carts (Podcast) → https://taliawolf.com/podcast

Sponsored by Moving Traffic Media

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https://page2pod.com - Garrett Sussman, Director of Marketing at iPullRank and the mastermind behind SEO Week, joins Jon Clark and Joe DeVita on Episode 104 of the Page 2 Podcast to decode the future of SEO. This episode goes far beyond technical SEO and dives deep into the intersections of AI, psychology, and storytelling in today’s marketing landscape.

We explore why the term "SEO" might be outdated, how vector embeddings and personalization are redefining search, and why confirmation bias might be the most underrated force shaping SERPs. Garrett also takes us behind the scenes of launching a new kind of SEO conference, sharing what it really takes to build a brand within a brand.

If you’re feeling overwhelmed by the pace of AI or unsure what “AI Search” or “GEO” really mean—this episode will ground you with clarity, insights, and inspiration.

🧩 In This Episode:
• How AI is reshaping search behavior and the marketer's role
• Why confirmation bias is a critical SEO factor
• The debate between GEO, AEO, and "Relevance Engineering"
• The role of vector embeddings & cosine similarity in content strategy
• Psychology, performance, and storytelling in modern marketing
• Building SEO Week: behind-the-scenes of launching a new industry event
• The tension and synergy of working with a visionary founder
• Personalization vs. privacy: the future of search bubbles
• Book recs: Thinking Fast and Slow and The Alignment Problem
• Why ChatGPT might be Garrett’s most essential SEO tool

This episode is a masterclass in understanding where search is headed and how to adapt with creativity, strategy, and empathy.

✅ Subscribe for more cutting-edge insights into SEO, marketing, and AI innovation.

💬 Comment below: What do YOU think we should call the new era of SEO? AI Search, Relevance Engineering, or something else entirely?

🛠️ Tools & Resources Mentioned
• Follow Garrett Sussman on LinkedIn
• Qforia: Query fan-out simulator
• Query fan-out content gap analyzer
• Introduction to Relevance Engineering
• The AI Search Manual
• Get your SEOWeek tickets
• Mike King's Smurf-inspired Art-and-Science of Personas
• a16z GEO over SEO

Sponsored by Moving Traffic Media

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https://page2pod.com - In this episode, Jon and Joe sit down with Melissa Popp, VP of Content Strategy & Innovation at RicketyRoo, for a deep dive into content that connects — not just ranks. With over 20 years in the game, Melissa has mastered the art of blending storytelling with strategy, using AI tools like ChatGPT, Claude, and Perplexity to enhance (not replace) human insight.

Melissa shares her exact workflow for integrating LLMs, the client onboarding questions that unlock authentic brand voices, and why internal linking deserves more love. She also explores the balance between creating at scale and crafting content that truly moves people. Whether you're an SEO pro, a content strategist, or navigating the noisy world of AI-powered marketing, this episode is a masterclass in doing content the right way.

🛠️ In This Episode
• 💡 Why content should be human and honest, not just optimized
• 🤖 How Melissa blends ChatGPT, Claude, and Perplexity into her content process
• 📋 The key questions that help brands find their voice
• 🔗 Using AI to uncover hidden gems for internal linking
• 🧪 The power of A/B testing and regular content updates
• 📉 Why Melissa avoids shortcuts like listicles for the sake of quality
• 🛠️ Custom GPTs, spaces, and workflows explained
• 💬 Why AI can't replace real empathy, nuance, and storytelling
• 💥 How SMBs can stand out even in “unsexy” industries
• 🎯 Redefining content success: from quantity to action-driven quality

Whether you're updating legacy blogs or starting from scratch, Melissa offers an approach that proves good content is still the best strategy — even in an AI world.

👉 Subscribe to stay ahead of the content game.
💬 What’s one way you're integrating AI into your content process? Drop it in the comments!

📚 Resources Mentioned
• Follow Melissa on LinkedIn → https://www.linkedin.com/in/melissapopp/
• Follow Melissa on X → https://x.com/poppupwriter
• Follow Melissa on Instagram → https://www.instagram.com/poppupwriter/
• Follow Melissa on Bluesky → https://bsky.app/profile/melissapopp.com
• Follow Melissa on Threads → https://www.threads.com/@poppupwriter
• Melissa's Personal Website → https://www.melissapopp.com/
• RicketyRoo → https://ricketyroo.com/
• Melissa's Human-Led AI-Powered Playbook Presentation at WTSFest Philly: https://ricketyroo.com/blog/wtsfest-philly-2025/

Sponsored by Moving Traffic Media

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