In the powerful Season 3 finale of the Page 2 Podcast, we welcome Azeem Ahmad—award-winning digital marketer, podcast host, and outspoken diversity advocate. Azeem shares his journey from aspiring sports journalist to leading in-house SEO roles, agency life, and launching the Azeem Digital Asks podcast. This episode goes beyond strategy to talk about self-worth, salary negotiations, and the deep-rooted inequities in the marketing industry. With unfiltered insights and personal stories, Azeem challenges us all to rethink equity, visibility, and opportunity in digital marketing.

🌐 In this episode:
• How Azeem pivoted from sports journalism into SEO and digital marketing
• The difference between agency vs. in-house SEO career paths
• Salary disparities and the importance of transparency in the SEO industry
• Why he launched his podcast and how it amplifies underrepresented voices
• The personal and professional toll of being overlooked due to bias
• What inspired his viral article: "Diversity, Inclusion, and Marketing in 2021: Why Has Nothing Changed?"
• DEI progress in SEO—what’s working, what’s not, and what’s needed
• Practical steps companies and individuals can take to create real change
• A candid discussion about privilege, allyship, and accountability in tech
• Closing the season with a look ahead and how every voice matters

A must-listen episode for any marketer who believes in equity, authenticity, and growth—on every level.

👉 Subscribe for more fearless conversations and real industry stories.

Sponsored by Moving Traffic Media

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In Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industry’s most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey.

We discuss the power of self-taught curiosity, the role of formal education in digital marketing, and her academic dive into AI, NLP, and computer science. If you’ve ever wondered what makes Google's BERT tick—or what it’s like to learn SEO from the ground up—this episode delivers in every way.

🧬 In this episode:
• Dawn's transition from construction business owner to SEO expert
• How an information architect changed her perspective on web development
• Her academic pursuit of AI, machine learning, and information retrieval
• What Google's BERT algorithm actually does—and its real-world SEO impact
• Why passion and self-directed learning matter more than any degree
• The power of passage ranking, contextual relevance, and NLP in search
• A behind-the-scenes look at Dawn's experience speaking at BrightonSEO
• Public speaking advice for SEOs just starting out
• Misconceptions about traditional education and digital marketing careers
• Why understanding search engine architecture can change how you do SEO

Dawn’s journey proves that SEO isn’t just a skill—it’s a discipline where grit, learning, and curiosity win every time.

👉 Subscribe to the Page 2 Podcast for more interviews with the brightest minds in SEO.

Sponsored by Moving Traffic Media

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In Episode 73 of the Page 2 Podcast, we talk with Chima Mmeje—SEO content strategist, founder of Zenith Copy, and one of the most inspiring voices in the digital marketing space. From writing 100,000+ words a month for a content mill while holding a government job in Nigeria, to becoming a sought-after expert for SaaS brands, Chima shares her incredible journey.

She breaks down how to use topic clusters for scalable SEO growth, how to charge what you're worth, and how to build a powerful personal brand even when starting with nothing.

💡 In this episode:
• How Chima transitioned from hotel work and bartending to founding Zenith Copy
• The physical and emotional toll of content mill work—and how she escaped
• Finding the courage to charge premium rates and break free from bias
• Using LinkedIn and Twitter to build an organic personal brand
• How she structures SEO content strategies with topic clusters and long-form content
• Her take on integrating value propositions into blog content
• Why some of the best-performing posts don’t show up in keyword tools
• The importance of writing content that serves the reader—not word count goals
• Real talk on bias, burnout, and battling industry gatekeeping
• Her unique process for selling content strategy through education and content briefs

Chima’s story is raw, real, and rich with insights for content marketers, SEOs, and freelancers alike.

👉 Subscribe for more inspiring stories and tactical SEO guidance.

Sponsored by Moving Traffic Media

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