https://page2pod.com - In this episode of the Page 2 Podcast, we welcome Duane Forrester, SEO pioneer, former Bing evangelist, and founder of UnboundAnswers.com. Duane dives deep into how AI is reshaping the world of search and what that means for content creators, SEOs, and businesses alike.

From the evolution of Bing Webmaster Tools to the semantic structures that drive modern optimization, Duane shares battle-tested insights on how to stay visible in a world where large language models rewrite the rules.

This episode isn’t just about SEO — it’s about the critical thinking, systems awareness, and storytelling skills needed to lead in a world powered by AI.

🧠 In This Episode (🤖 AI Meets SEO):
• Duane Forrester on launching Bing Webmaster Tools & Schema.org
• Why AI hasn’t killed search, it has fractured it
• Semantic density vs. semantic overlap explained
• The critical role of chunking strategies in modern content
• How to train AI to be part of your SEO team
• The emerging importance of people management in SEO
• Why job titles don’t matter. Doing the work does
• Universal verifiers: what they are and why they matter
• How to future-proof your SEO skills and team structure
• Tools Duane is building and the AI-infused future he sees coming

Duane delivers an unfiltered, deeply informed perspective that bridges the past and future of search. Whether you're a marketer, SEO, or content strategist, this episode will reframe how you think about AI’s role in your work.

📢 Subscribe to stay ahead in the ever-evolving world of search and AI.
💬 Comment below: What’s your biggest challenge when integrating AI into your SEO strategy?

🔗 Resources & Mentions
• Duane Forrester on Linkedin
• Unbound Answers
• Schema.org
• Duane Forrester Decodes Substack
• Which SEO Jobs AI Will Reshape & Which Might Disappear
• The Verifier Layer: Why SEO Automation Still Needs Human Judgment

Sponsored by Moving Traffic Media

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita welcome back Kevin Indig for a deep dive into the changing SEO landscape in 2025. From AI overviews reshaping Google search to new content strategies, Kevin shares actionable insights for brands navigating the future of organic growth.

Kevin breaks down his groundbreaking studies on e-commerce SERPs, usability in AI-driven search, and the evolution of trust in online content. Whether you’re a marketer, SEO pro, or brand leader, this episode gives you the frameworks and tactics you need to adapt in an AI-first search world.

Whether you're an SEO, marketer, or brand strategist, this is a must-watch to future-proof your search strategy as we head into 2025.

☕ In This Episode (Key Takeaways):
• Kevin’s coffee ritual and why rituals set the stage for great work
• The growth of Growth Memo and moving into video-first content
• Insights from analyzing 35,000+ queries on SERP features in e-commerce
• How AI overviews are replacing product grids in Google Search
• Why image carousels dominate and what that means for shopping discovery
• Strategies for Black Friday / Cyber Monday campaigns in an AI-driven SERP
• Key findings from Kevin’s LLM & chatbot study (Wikipedia, Reddit, LinkedIn, YouTube as sources)
• Should brands block AI crawlers? The economics of content in 2025
• Content simplicity, structure, and trust signals that matter most now
• Link building’s shifting role — mentions vs. backlinks in the AI search era
• New SEO KPIs: influence, share of voice, and brand trust over clicks
• Predictions on what Google Search will look like in the next 12–24 months

This episode arms you with the insights you need to rethink SEO strategy for the AI era.

✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth.
💬 Comment below: How are you adapting your SEO strategy for AI-driven search?

🔗 Links & References from the Episode
• Kevin Indig on Linkedin
• Growth Memo Newsletter
• AI Overviews Usability Study
• Google E-commerce SERP Features 2025 vs. 2024
• LLMs and Content Structure
• Measurement Shifts

Sponsored by Moving Traffic Media

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https://page2pod.com - In this episode of the Page 2 Podcast, we site down with Michelle Morgan, co-founder of Paid Media Pros and one of the most respected voices in PPC, to talk about how paid media actually works for B2B.

Michelle dives deep into the evolving landscape of Google Ads, LinkedIn, YouTube, Facebook, and more, sharing practical strategies for marketers navigating automation, AI, and ad fatigue.

From performance-max campaigns to CRM integrations, she shares how to build scalable, conversion-focused funnels that move beyond "just check the AI box" and instead focus on clarity, intent, and control. Whether you're in eCommerce or B2B SaaS, this is your playbook for paid media that delivers.

📊 In This Episode

• How Michelle grew Paid Media Pros into a 45K+ subscriber YouTube channel
• Why YouTube ads do work for B2B—and how to sequence them effectively
• Tactical retargeting strategies across platforms
• The truth about automation and why “just checking the AI box” isn’t enough
• Using CRM data to train ad algorithms for better lead quality
• Why most B2B landing pages still fail—Michelle's no-BS advice
• When to use Performance Max (and how to avoid spam leads)
• LinkedIn’s ad ecosystem: document ads, conversation ads, and CEO thought leadership
• Microsoft Ads vs. Google Ads: where’s the real value?
• Facebook Ads fragility—how to scale spend without tanking performance
• Michelle’s take on TikTok vs YouTube Shorts for discovery
• The one thing she’d tell her younger PPC self (and a hilarious golf question to close)

🎧 This episode is your crash course in smart, no-fluff paid media that scales.

🔔 Subscribe to catch future episodes with top voices in SEO, PPC, and digital strategy.
💬 Comment below: What’s your biggest challenge with paid media right now?

🔗 Links and Resources

• Michelle Morgan on Linkedin
• Paid Media Pros YouTube Channel
• Paid Media Pros Official Site

Sponsored by Moving Traffic Media

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