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The Owlgorithm

The Owlgorithm

De: Cultura Talks
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Welcome to Owlgorithm 🦉 — Cultura's deep dive into the world of branding, marketing, and creativity.


Here, we decode the strategies behind today’s most talked-about moves in culture and business:


🚀 Marketing Trends – breaking down the latest campaigns and social media plays shaping industries.


🎨 Branding Strategy – how top brands build identity, loyalty, and cultural impact.


💡 Creative Campaigns – standout ads, launches, and experiments that push boundaries.


🎙️ Behind the Scenes – Cultura’s own projects, insights, and lessons from the creative process.


📊 Business + Culture – where storytelling meets strategy, and creativity drives growth.


Whether you’re a marketer, entrepreneur, or creative, this playlist gives you tools, inspiration, and perspective to stay ahead of the curve.


👉 Join us as we unpack the Owlgorithm behind the campaigns shaping today’s culture and tomorrow’s brands.

Hosted on Acast. See acast.com/privacy for more information.

Cultura Media House Economía Marketing Marketing y Ventas
Episodios
  • The Best & Worst of 2025 & What’s Next in 2026

    The Best & Worst of 2025 & What’s Next in 2026
    Dec 19 2025

    The Owlgorithm is live! We're breaking down the moments that defined 2025 and what they signal for the year ahead.


    In today’s episode, Cultura Creative partners David Verjano and JC Perez unpack:


    🎯 Marty Supreme’s Marketing Playbook — how hype, positioning, and cultural storytelling drove attention

    📰 CNBC’s Rebrand — what changed, why now, and what it says about legacy media adapting

    🔥 The Best & Worst Brand Moves of 2025 — standout wins, costly misses, and the patterns behind them

    🔮 A Look Ahead to 2026 — emerging trends in branding, content, tech, and creativity worth watching


    Plus, we open the floor for live Q&A and real-time discussion.

    Hosted on Acast. See acast.com/privacy for more information.
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    1 h y 46 m
  • Shopify Wins Black Friday, Spotify Wrapped & Will OpenAI Run Ads?

    Shopify Wins Black Friday, Spotify Wrapped & Will OpenAI Run Ads?
    Dec 8 2025

    The Owlgorithm is back for Episode 7 — and this week was stacked with brand and culture moments worth unpacking.


    Here’s what we’re diving into:

    🛍️ Shopify’s Black Friday dominance — massive numbers, shifting consumer behavior, and what this means for brands heading into 2026.

    🎄 Holiday Ads 2025 — the best, the worst, and why brands keep treating December like the Super Bowl of emotional storytelling.

    🤖 OpenAI testing ads? — what this means for creators, brands, and the future of AI-powered discovery.

    🎧 Spotify Wrapped 2025 — the design, the data, the cultural chokehold, and how brands capitalize on Wrapped week.

    💬 Open Floor Q&A — your questions, our takes.


    Hosted on Acast. See acast.com/privacy for more information.
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    1 h y 12 m
  • PepsiCo’s Rebrand, Sports Mega Deals & The Campaign Breaking All the Rules

    PepsiCo’s Rebrand, Sports Mega Deals & The Campaign Breaking All the Rules
    Nov 21 2025

    This week on The Owlgorithm, David Verjano and JC Perez break down two of the biggest brand stories of November:


    💥 PepsiCo’s Rebrand — what changed, why they did it, and how legacy brands can reinvent themselves without losing their soul.

    🏟️ Sports Brand Moneyball — new era of team partnerships, merch strategy, creator collabs, and why sports branding is operating like fashion labels now.


    Plus, more culture-forward creative stories worth your attention:

    🎨 Mamdani’s Campaign Identity — the political brand refresh that shattered traditional campaign design norms.

    🤖 AI Ads & Creative Risks — from Coca-Cola’s glitchy AI holiday spot to the rise of machine-assisted storytelling.

    💬 Open Floor Q&A — your questions, our takes.

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    1 h y 20 m
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