PepsiCo’s Rebrand, Sports Mega Deals & The Campaign Breaking All the Rules

This week on The Owlgorithm, David Verjano and JC Perez break down two of the biggest brand stories of November:

💥 PepsiCo’s Rebrand — what changed, why they did it, and how legacy brands can reinvent themselves without losing their soul.

🏟️ Sports Brand Moneyball — new era of team partnerships, merch strategy, creator collabs, and why sports branding is operating like fashion labels now.

Plus, more culture-forward creative stories worth your attention:

🎨 Mamdani’s Campaign Identity — the political brand refresh that shattered traditional campaign design norms.

🤖 AI Ads & Creative Risks — from Coca-Cola’s glitchy AI holiday spot to the rise of machine-assisted storytelling.

💬 Open Floor Q&A — your questions, our takes.

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