Ever wondered how you can leverage your occupational therapy skills to transition into an entirely new market like real estate?

In this captivating episode of OTPreneur, Sarah Putt dives into the transformative journey of Gretchen Kingma, an OT accessibility consultant who successfully merged her clinical expertise with the world of real estate. Discover how she identified a gap in the housing market, overcame imposter syndrome, and built a thriving business that empowers families to make informed, life-changing decisions. If you're an OT entrepreneur looking to redefine your career path and tap into new opportunities, this episode is a goldmine of insights and inspiration.

Tune in now and unlock the potential of your OT skills beyond traditional roles!

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⭐️ Join the free OTPreneur Community

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

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Struggling to choose between a clever, attention-grabbing name and a clear, industry-specific identity for your occupational therapy business?

Join Sarah Putt, MA, OTR/L, and Jayson Davies, MA, OTR/L, as they delve into the art of naming your OT business. Gain expert insights and practical advice on crafting a business name that not only captivates your audience but also paves the way for potential future expansion.

Tune in to this episode to uncover the secrets to creating a standout brand for your OT enterprise.


What You'll Learn

• Identify the key considerations involved in selecting a business name in the occupational therapy (OT) field, including the potential impact on branding, recognition, and future growth.
  
  
• Analyze the advantages and disadvantages of using clever, witty names versus straightforward or personal names for OT businesses, and evaluate how these choices may affect audience resonance and business expansion.
  
  
• Assess the legal and practical factors related to business naming, including domain availability, social media presence, trademarks, business entity registration, and the use of DBA (Doing Business As) for separating individual businesses from their legal entities.
  
  
• Evaluate the significance of visual branding elements in business naming, such as logo design, colors, and aesthetics, and consider their impact on brand identity and recognition within the OT community.

Resources:

👉 LegalZoom - Help you set up your business

👉 Chat GPT - May help with creating some crafty names

👉 OTPreneur Startup Course - Learn directly from Jayson and Sarah how to turn your idea into a business.

Would you like more support on your OTPreneur Journey?

⭐️ Join the free OTPreneur Community

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Struggling to navigate the challenges of starting your own OT business?

Stay tuned as we dive into the unique journey of two successful OTpreneurs who share their experiences and provide actionable insights on overcoming obstacles, finding resources, and prioritizing mental health.

Discover how they turned their passion into a thriving business and gain valuable tips to fuel your entrepreneurial spirit. Don't miss out – tune in to this episode now!


Objectives

• Identify the key challenges and rewards of transitioning from school-based occupational therapy (OT) practitioners to OT entrepreneurs based on the insights shared by the guests, My and Danielle , and how they leveraged their experiences to start their own businesses.
  
  
• Analyze the strategies and resources utilized by My and Danielle in starting their own OT businesses, including the USC Small Business Clinic and the Inland Empire Small Business Coalition, to gain insights into the practical steps and support systems involved in entrepreneurship.
  
  
• Contrast the mindset shift and motivations behind transitioning from school-based OT to entrepreneurship, as illustrated by the guests' journey in launching Mindfulness in Motion, an educational consulting and OT company, to comprehend the impact of burnout, systemic barriers, and the focus on mental health in driving the decision to start a business earlier than initially planned.

Guests

My Bui-Lewis is an occupational therapist who never saw herself as an entrepreneur. She once shared with a group of occupational therapy students that she had no interest in business classes and had never planned on owning her own business. However, despite her initial skepticism, she is now the proud co-owner of a successful occupational therapy practice. She has discovered that with hard work and determination, anything is possible, and she is an inspiration to others pursuing their dreams in the field of occupational therapy.

Danielle Delorenzo is a busy OT entrepreneur who rarely has time to breathe, let alone go on podcasts. However, she is excited to be on a podcast with hosts who have been with her since the beginning of her journey. She and the hosts overlap in many different ways, and they are each other's biggest cheerleaders and fans. Danielle is grateful to have them in her life and is looking forward to discussing the fun but exhausting journey of entrepreneurship.

Together, Danielle and My own and run their business, Mindfulness in Motion

Would you like more support on your OTPreneur Journey?

⭐️ Join the free OTPreneur Community

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time