Episodios

  • A Community of Raving Fans

    A Community of Raving Fans
    Apr 28 2025
    Want to know how to build an engaged community of raving fan clients who feel truly connected to your business? You're in the right place! Eric Thompson welcomes Michigan Ninja extraordinaire, Jon Zickert, and his Ninja Leadership Coach, Tracy Peterson-Nienaber, to the Ninja Selling Podcast. Jon shares the innovative strategies that have not only fueled impressive business growth (increasing volume by 38% in one year!) but have also fostered a vibrant team culture and a loyal client following. Dive deep into the concept of the "Z Crew," Jon's exclusive client community designed to maintain connection and provide ongoing value long after the transaction closes. Learn how this initiative, born from a desire to reconnect with past clients, utilizes branded events, targeted communication (including two monthly postcards!), and exclusive perks to make clients feel special and valued. Jon details the structure, benefits, and reception of the Z Crew, offering a replicable model for building your own client tribe. Beyond the Z Crew, Jon discusses the importance of team culture, starting meetings with gratitude, focusing on process over results, and the impact of consistent Ninja practices. He also shares takeaways from attending Ninja Now and the profound effect Ninja coaching with Tracy has had on making him feel truly "on purpose" in his business, leading to greater success and more personal time off. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing Jon Zickert (Michigan Ninja) & Tracy Peterson-Nienaber (Ninja Leadership Coach) Jon's Impressive Team Growth & Performance (120+ transactions, $55M+ volume) Building Team Culture: Starting Weekly Meetings with Gratitude The Core Question: How Will This Provide Value to the Recipient? Introducing the "Z Crew": Creating an Exclusive Client Community The Origin Story: Reconnecting with Past Clients Post-Installation Z Crew Mechanics: Invites, Events, Branding, and Exclusivity Benefits of Z Crew Membership: Gifts, Flow Plan (Email & 2x Postcards/Month), Events, Referrals, Vendor Access The Power of Invitation & Connection (Even if Clients Can't Attend Events) Jon's Ninja Now Takeaways: Doubling Down on the Ninja 9, Process Over Results The Impact of Ninja Coaching: Feeling "On Purpose" and Achieving Work-Life Balance Jon's "House" Analogy: Mindset (Foundation), Skillset/Ninja 9 (Roof), Action/Relationships (Framing) Key Takeaways: "...finished 24, serving 120 clients, but our volume went up 38% to 55 and a half million. So attribute a lot of that to the Ninja System." "We started off each meeting with sharing one gratitude... it kind of just starts that meeting out on that great mindset." "...anything we do with our business, we ask ourselves one question... how will it provide value to the recipient...?" "We wanted to create a community where past clients, friends or neighbors... we can stay connected, feel part of the journey." "...it's the thought of us inviting them to be part of something different and the ability for us to reach out to them..." "It doesn't matter even if they come or not. We want them to come... but all the people that can't... they're still feeling very connected to you. And that was... the intent of the task." "I don't need anything else, shiny or new... I just need to double down on the Ninja 9." "...my team has always been process focused, not results focused." "...for the first time in my career, I feel like I'm on purpose..." "Mindset's the foundation, skill set are the Ninja 9... actions really are your interactions with your people..." "Surround yourself with good people and good things are going to happen." Links: Website: http://www.NinjaSelling.com/Podcast Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: @NinjaSellingOfficial LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
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    46 m
  • The Level Up Moment: Leading with Mindset, Skillset, and Action featuring Jennifer Lind

    The Level Up Moment: Leading with Mindset, Skillset, and Action featuring Jennifer Lind
    Apr 21 2025
    Eric Thompson welcomes a truly special guest and esteemed industry leader to the Ninja Selling Podcast today: Jennifer Lind, Regional President for the West Region at Coldwell Banker. Overseeing 120 offices and 11,000 agents across Washington, Oregon, Northern California, Southern California, and Hawaii, Jennifer brings a wealth of experience and a unique perspective shaped by her journey from agent to manager, owner, and now top executive. Get ready for an inspiring conversation packed with insights for navigating today's real estate landscape. Jennifer shares her perspective on the crucial elements driving success right now, emphasizing the interconnectedness of Mindset, Skillset, and Action. She highlights why this period is a "Level Up Moment" for dedicated professionals and discusses the importance of intentionally cultivating a positive mindset, even amidst industry noise and change. Learn Jennifer's strategies for maintaining her own focus and energy, the power of surrounding yourself with "winners," and how leaders can effectively guide their teams through change by embracing innovation and providing clarity. The discussion explores building agent engagement, the evolution of the real estate industry over the past 20 years, and predictions for the next five – focusing on refinement, sophistication, and the enduring value of the agent-client relationship. Jennifer also reflects on her remarkable career path, sharing key inflection points and the importance of leaning in, making an impact, staying connected to the field, and understanding the powerful link between momentum and morale. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing Jennifer Lind, Regional President at Coldwell Banker Jennifer's Impressive Career Journey: Agent, Manager, Owner, Executive The Current Market: Why It's a "Level Up Moment" The Trifecta for Success: Mindset, Skillset, and Action Cultivating a Winning Mindset: Intention, Consumption, and Association Leadership Insights: Leading Through Change vs. Managing Change The Power of Clarity: Knowing Who You Are For (and Who You're Not) Strategies for Building Agent Engagement and Office Culture Industry Evolution: What's Changed and What Remains Constant Since 2003 The Future of Real Estate: Predictions for the Next Five Years Jennifer's Career Growth: Leaning In, Making an Impact, and Staying Connected The Connection Between Momentum and Morale Key Takeaways: "I don't think there's anything we can do in this business that creates any success without mindset." "...managing your mindset is pretty tough... what you consume and who you're around and where you spend your time and where you spend your energy... those all really feed into that." "...this is a level up moment. There's an opportunity." "...whoever is successful right now, it is because they have found a way to get much, much better at the job that they were already good at." "Leading through change is very different than managing the change that's coming to you." "...nobody likes change, but everybody loves innovation." "...if you don't have a good strategy on what change you're going to navigate moving forward, someone will come up with something for you that you may not love." "I personally don't care how many names are on our roster. I want to know that we have the best names on our roster." "There's a lot of strength and a lot of power in clarity." "Agents don't come into the office to do their work. They come in for something much more meaningful... engagement and that connection, that collaboration..." "...wanting to connect and delight and create an emotional connection with your clients... that hasn't changed." "It's about being in the people's lives... when you're in a market like we are, where it's life events..." "...moving forward, this isn't just like a hobby industry. I think there's too much on the line for it to be that moving forward." "[The industry] will get more refined and more sophisticated, which again, I think is great." "...helping [clients] leverage [options]... great news is we're in a market where people have equity and they've got options." "Momentum and morale are very closely connected. You cannot have one without the other..." Links: Website: http://www.NinjaSelling.com/Podcast Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: @NinjaSellingOfficial LinkedIn: https://www.linkedin.com/...
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    42 m
  • Shift Your Mindset with One Sheet of Paper

    Shift Your Mindset with One Sheet of Paper
    Apr 14 2025
    Giveaway Winner Announcement: Congratulations to Kelsey Loftis (Crystal Peak Properties, Colorado) and Dustin Gilbert (eXp Realty, Kentucky/Tennessee)! You've won the all-expense-paid trip to the Ninja Installation taught by Larry Kendall in Fort Collins this May! We'll be in touch soon. Thank you to everyone who entered! Welcome back to the Ninja Selling Podcast! In today's episode, Eric Thompson is joined by Ninja Coach extraordinaire, Brady Smith, to introduce a simple yet powerful tool for resetting your perspective: The One Sheet of Paper Exercise. If you find yourself weighed down by industry noise, personal challenges, or general negativity, this practical exercise is designed to help you physically and mentally discard distractions and refocus on what truly matters – gratitude and actionable steps within your control. Brady shares the origin of this exercise, born from observing a sense of "heaviness" among agents and friends, and his desire to create a tangible way to shift focus. He then walks listeners step-by-step through the process: identifying something you're grateful for, acknowledging something that's bothering you, determining a controllable action step to address the concern, and then physically ripping away and discarding the negative element. What remains is a powerful reminder of your blessings and your commitment to positive action. This episode is a hands-on guide to minimizing distractions, taking control of your focus, and immediately shifting your mindset towards a more positive and productive state. It's a testament to the Ninja principle that simple, intentional actions can yield significant results. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Giveaway Winner Announcement! Introducing Ninja Coach Brady Smith and his background The Inspiration: Addressing the "Heaviness" and Need for a Mindset Shift Introducing the "One Sheet of Paper Exercise" Step 1: Folding the Paper & Identifying Gratitude (Right Side) Step 2: Identifying What's Bothering You (Left Side) Step 3: Determining a Controllable Action Step (Right Side) Step 4: The Physical Act - Ripping and Discarding the Negative Step 5: Focusing on What Remains - Gratitude and Action The Power of Letting Go of What You Can't Control Connecting Gratitude to Your "Why" for Taking Action The Immediate Impact: Feeling the Weight Lift Repeating the Exercise as Needed for a Lasting Shift Key Takeaways: "Mindset skill set actions, I feel like it's first for a reason. The other two don't really... if you don't have your mindset in the right place, it's really hard to do for the other two to be successful." "It just seemed like the air was really heavy for a minute there... really struggling... to get out of their head." "Can you control [the thing bothering you]? No." "...on the right side, you're going to write down one thing, one action item that you could do to move the needle to reduce or minimize that thing that you're bothered about." "We're going to rip it in half down the spine... Those big bad interest rates... we're just going to wad up that sheet of paper... and we're literally going to throw it away." "What's left is the right side... What I'm grateful for and what I'm going to do." "You could almost physically see the weight lift off their shoulders." "Do it as much as you need to until you can let go of the control that you don't have over the thing that's got you all anxious or bothered or frustrated or upset." "What you focus on expands." Links: Website: http://www.NinjaSelling.com/Podcast Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: @NinjaSellingOfficial LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
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    24 m
  • Building a Tribe: Lessons in Community and Success from a 50-Year Rock Band

    Building a Tribe: Lessons in Community and Success from a 50-Year Rock Band
    Apr 7 2025
    Special Announcement: We're kicking things off with something we've never done before! One lucky listener will win a trip to a Ninja Installation in Fort Collins, Colorado (May 6th-9th), taught by Larry Kendall himself! The prize includes the course fee waived, roundtrip airfare (US/Canada), ground transport from Denver, and four nights' hotel. Rules: Must be a first-time attendee and a legal resident of the US or Canada. Enter now at NinjaSelling.com/giveaway. The winner will be announced on the podcast on April 14th! Welcome back to the Ninja Selling Podcast! Today, Rob Nelson sits down with a key figure behind the scenes at Ninja Selling and The Group Real Estate, Tom Flanagan. While Tom serves as Chief Innovation Officer at The Group and President of Group Financial Partners (GFP), today's conversation dives into a completely different realm: his passion project writing the story of the legendary New England rock band, Max Creek. Tom shares the fascinating journey of documenting a band with a five-decade history and a fiercely loyal community. Discover how Max Creek's "slow burn," grassroots approach to building a following – utilizing newsletters, fan hotlines, and authentic connection long before the digital age – holds powerful lessons for today's real estate professionals. Learn about the importance of finding your unique superpower, redefining success beyond vanity metrics, fostering genuine community, and prioritizing authenticity over fleeting trends. This episode explores how the principles that allowed Max Creek to thrive for 50 years, focusing on creating a "place to call home" for their fans, can be applied by real estate agents and brokerages to build lasting relationships, cultivate loyalty, and create a business that transcends mere transactions. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Special Giveaway Announcement: Win a Trip to a Larry Kendall Taught Installation! Introducing Tom Flanagan: CIO at The Group, President of GFP, and Ninja Board Member Tom's Passion Project: Writing the Biography of the Band Max Creek From Fan to Author: The Serendipitous Story Behind the Book Lessons from Max Creek's 50-Year Journey Presented at LeadingRE Grassroots Marketing Gold: Newsletters, Hotlines, and Word-of-Mouth Power Innovation Born from Necessity: Building Their Own Tech Finding Your Unique Superpower: Insights from Phish's Bass Player Redefining Success: Beyond Commercial Metrics to Community Impact Max Creek's "Why": Giving People a Place to Call Home The Power of Community: How True Connections Form from Within Authenticity vs. Trends: The Value of a "Slow Burn" Approach Avoiding the "Bragging" Trap: Professionalism vs. Vanity Metrics Building Community by Design: Lessons for Real Estate Agents Tom's Book Title and Max Creek Music Recommendations Key Takeaways: "What I really uncovered is that they've been a band for five decades and built this amazing community which really has really just surpassed commercial success." "Find your unique superpower. Everybody's different, but find that one thing that you can bring to the table that nobody else has and lean into that." "I don't think those vanity metrics resonate with consumers... just imagine redefining that success and saying, hey, we served 1200 families in 2024..." "[Max Creek's co-founder said] one of the reasons why I started the band was to give people a place to call home." "True communities thrive when the connections are from within." "Grassroots movements organically are not get rich quick movements. It takes time, it takes energy. You need to be in it for the long haul. You need to have the authenticity..." "...real estate agents are the backbone of communities." "I would rather have 1000 true fans who are passionately involved... than I would say 10,000 people who could care less." "...they made decisions that maybe weren't the best business decisions, but certainly favored the community itself." "You can't have it both ways. They can't boast about those things and also want to be treated as an elevated professional." Links: Giveaway Entry: NinjaSelling.com/giveaway Website: http://www.NinjaSelling.com/Podcast Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: @NinjaSellingOfficial LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?...
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    33 m
  • Tripling Your Business: Jim Knight on Mindset, Skillset, and Action

    Tripling Your Business: Jim Knight on Mindset, Skillset, and Action
    Mar 31 2025
    How does a real estate agent more than triple their business in a single year, especially when the market isn't necessarily booming? Join Eric Thompson on the Ninja Selling Podcast as he sits down with Jim Knight of Dielmann Sotheby’s International Realty in St. Louis and his Ninja Coach, Brady Smith. Recorded live during a Ninja Installation in Fort Collins, this episode unpacks the incredible journey Jim undertook to achieve remarkable growth in 2024 compared to 2023. Jim openly shares the practical steps and pivotal shifts that fueled his success, framed through Ninja Selling's three keys: Mindset, Skillset, and Action. Discover how Jim moved from inconsistent planning to intentional weekly scheduling using the Ninja Planner, boosted his consistency with the Ninja 9 (even while acknowledging imperfection!), and refined his buyer consultation process to increase efficiency and success rates. Learn about the crucial role accountability played through his coaching relationship with Brady. Perhaps most powerfully, Jim reveals the mindset transformation sparked by a simple yet profound question from Brady: "What if everything went right?" Hear how this shift, combined with strategies like creating a detailed, handwritten vision board, helped Jim cultivate a more positive outlook, overcome challenges, and ultimately achieve not just his best professional year, but his best year personally as well. This episode is packed with actionable insights for any agent looking to elevate their business and life. Episode Highlights: Introduction to Jim Knight (Dielmann Sotheby's, St. Louis) and Ninja Coach Brady Smith The Incredible Result: Tripling Business from 2023 to 2024 Breaking Down Success: Mindset, Skillset, and Action (in Reverse!) Action: The Power of Intentional Weekly Planning with the Ninja Planner Action: Improving Consistency with the Ninja 9 (Progress, Not Perfection) Action: Accountability Through Coaching (Sharing the Weekly Plan) Skillset: Increasing "Flow" - Boosting Live Interactions Consistently Skillset: Refining the Buyer Process and Setting Clear Expectations Skillset: Enhancing Efficiency to Free Up Time for Growth Mindset: Aligning Income Goals with Life Vision (Pushing Past Limiting Beliefs) Mindset: The Transformative Question: "What If Everything Went Right?" Mindset: Jim's Unique Handwritten Vision Board Strategy Mindset: Cultivating Positivity and Showing Up with Great Energy The Value of Coaching: Accountability, Encouragement, and Strategic Partnership Key Takeaways: "...consistency on that Ninja 9 really started kicking in." - Jim Knight "...when you become more intentional in your business, it's amazing how much more you get done..." - Jim Knight "...the weeks I planned, I had incredible weeks, and the weeks I didn't plan, all of a sudden my business was falling apart." - Jim Knight "...flow fixes everything." - Jim Knight "It's so important to set expectations with clients. You know, here's what you can expect from me. Here's what it looks like." - Brady Smith "[Brady asked] Jim, what if everything went right?... And you know what, it all went right and it was a lot more enjoyable to go through life that way..." - Jim Knight "...if you don't identify as that person or see as that person, it's going to make it more challenging to get there, I think." - Brady Smith "I'm improving. I'm a work in progress. I'm not done." - Jim Knight Links: Website: http://www.NinjaSelling.com/Podcast Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: @NinjaSellingOfficial LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
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    30 m
  • Springtime Mojo

    Springtime Mojo
    Mar 24 2025

    Ready to spring forward? Join Rob Nelson, Peter Parnegg, and Larry Kendall here today as they discuss how to leverage the momentum of the spring real estate market.

    As Q1 results come in, it's time to shake off any lingering winter blues and ignite your motivation for a successful second and third quarter. Discover practical strategies for staying on track, reconnecting with your "why," and reigniting your mojo to achieve peak performance in your real estate business using Ninja Selling techniques. This episode delves into tangible habits and mindset shifts to capitalize on the prime selling season, focusing on real estate sales skills and the importance of the Ninja Selling system.

    The conversation tackles the common pitfalls that can derail agents, such as dwelling on past performance or lowering aspirations. Larry emphasizes the power of routine and tracking key activities like exercise, sleep, and Ninja 9 adherence, while Peter shares insights on overcoming fear and guilt by reaching out to contacts and reigniting connections. The team also breaks down the significance of updating your database, focusing on identifying clients' dream homes, and implementing "Matching Mondays" to create valuable engagement. Tune in now to uncover proven techniques for maximizing your real estate potential this spring!

    Episode Highlights:

    • Dominate Q2 & Q3: It's Prime Time!

    • Routine is King: Sleep, Eat, Conquer

    • Ninja 9: Activate Agent Awesomeness

    • Track it or Trash it: Measure Your Moves

    • Fear? Call Anyway: Unlock the Win

    • Rediscover Your ‘Why’: Ignite the Fire

    • Gratitude Attitude: Thrive, Don't Strive

    • Database Gold: Dream Homes = Deals

    Key Takeaways:

    "Spring marks the end of hibernation. It's time to emerge and seize opportunities."

    "Routine is key. Stick with it, measure it, and the results will follow."

    "Flow fixes everything. Reach out to those you've been avoiding. The reward is worth it."

    "Momentum isn't explosive. It's built gradually through small, compounding habits."

    "Double down on your activities. More notes, more calls, more results."

    "Poor records rob you of success. Track your activities to reveal the truth."

    "Reconnect with your ‘why’. Don't lower your goals; recommit to them."

    "Update your database. It's the source of your warm list and fuels your business."

    "80% of the market is ahead. You don't have to be average; aim higher."

    "Work the system, and the system will work for you. Consistent activities yield results."

    Links:

    Website: http://www.NinjaSelling.com/Podcast

    Email: TSW@NinjaSelling.com

    Phone: 1-800-254-1650

    Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast

    Facebook: http://www.facebook.com/NinjaSelling

    Instagram: @NinjaSellingOfficial

    LinkedIn: https://www.linkedin.com/company/ninjaselling

    Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

    Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
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    24 m
  • Find Your Pickleball

    Find Your Pickleball
    Mar 17 2025
    Can real estate reviews be effective in geographic farming? Join Rob Nelson and Eric Thompson in this candid and unscripted episode of the Ninja Selling Podcast as they tackle this frequently asked question from the Ninja Nation. Inspired by a conversation with fellow Ninja Greg Roeder, Rob and Eric dive into the often-debated topic of incorporating real estate reviews into your farm strategy, sharing personal experiences and actionable insights. In this open and honest discussion, Rob recounts a personal anecdote of how a simple act of neighborly connection, sparked by a beautifully remodeled home, led to unexpected farming opportunities. Eric expands on this, sharing success stories and cautionary tales of agents using real estate reviews in farming, emphasizing the crucial element of authentic, live interaction. They explore what truly works in geographic farming, moving beyond outdated, ineffective methods to focus on building genuine relationships and long-term investment. Tune in to gain a fresh perspective on geographic farming and learn how to integrate the power of real estate reviews while staying true to the core Ninja principles of relationship-based selling and avoiding "practicing" on potential clients. Discover the importance of authenticity, long-term vision, and live interaction in creating a successful and meaningful farm. Episode Highlights: Addressing the #1 Question: Real Estate Reviews and Geographic Farming Rob's Personal Story: Neighborly Connection and Unsolicited Farming Opportunities Is it "Ninja" to Farm with Real Estate Reviews? Balancing Relationships and Farming Eric's Insight: Real Estate Reviews as a Neighborhood Icebreaker The Importance of Sphere First: Mastering Your Database Before Farming Beyond Mailers: The Necessity of Live Interaction in Farming What Doesn't Work in Geographic Farming: Generic Mailings and Lack of Connection What Does Work: Long-Term Mindset and Authentic Engagement Pick Your Pickleball: Finding Your Authentic Way to Connect Live Authenticity and Affinity: Farming Neighborhoods You Truly Love Key Takeaways: “The question, the knee jerk reaction to this question is, well, you don't [use real estate reviews for farming]. Right. The real estate reviews are something where you've already established the know you like you, trust you relationship.” - Rob Nelson “...there is a ninja way to do a geographic farm.” - Rob Nelson “...farming is the icing on the cake. The sphere is the cake. Farming Is icing on the cake…” - Eric Thompson “What makes farming work is when you can get live with people.” - Eric Thompson “Mailing real estate reviews is completely ineffective without follow up.” - Eric Thompson “...you have to get live with people and do things that are authentic to your personality. Do things that you would find to be fun and engaging and enjoyable.” - Eric Thompson “Pick your pickleball.” - Rob Nelson “You need to farm neighborhoods that you love and that you love the nuance of.” - Rob Nelson “...your own neighborhood is a great place to start.” - Eric Thompson “FedEx doesn't deliver junk mail.” - Rob Nelson Links: Website: www.NinjaSelling.com/Podcast Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: www.facebook.com/TheNinjaSellingPodcast Facebook: www.facebook.com/NinjaSelling Instagram: @NinjaSellingOfficial LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: www.NinjaSelling.com/course/ninja-coaching/
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    25 m
  • Tales from the Road: Insights and Opportunities in Today's Real Estate Market

    Tales from the Road: Insights and Opportunities in Today's Real Estate Market
    Mar 10 2025
    Join Eric Thompson and Rob Nelson, CEO of Ninja Selling, for a special "Tales from the Road" episode of the Ninja Selling Podcast. Fresh from attending multiple industry conferences, Rob shares his keen observations and actionable takeaways for real estate professionals navigating the current market. This episode explores key themes emerging from these events, including shifting attendance trends, the stark contrast between agents who are thriving and those who are struggling, and the critical role of leadership mindset in shaping company culture and success. Discover why "showing up" – both physically at industry events and mentally with a positive, opportunity-focused outlook – is more important than ever. Rob highlights the "great divide" among agents and the power of focusing on abundance rather than scarcity. Learn how market dynamics can vary significantly even within similar demographics, emphasizing the need for agents to adapt and pivot their strategies. The discussion also delves into the vital role of leadership in clarifying the future, fostering optimism, and empowering agents to overcome decision fatigue and embrace change. This episode is a call to action for all real estate professionals, especially leaders, to cultivate a player mindset, embrace opportunities, and guide their clients and teams toward a successful and fulfilling future in real estate. Episode Highlights: Introduction to "Tales from the Road" with Rob Nelson, CEO of Ninja Selling Shifting Attendance Trends at Industry Conferences: Who's Showing Up and Why? The "Great Divide" Among Real Estate Agents: Optimism vs. Fear Varying Market Dynamics: Understanding the Nuances of Your Local Area The Critical Role of Leadership Mindset: Scarcity vs. Abundance Company Culture Reflects Leadership Personality: The Contagious Nature of Mindset Clarifying the Future: The Leader's Job in Times of Uncertainty Embracing Change as the Driver of Real Estate Transactions: 4 million vs 6 million. Helping Clients Overcome Decision Fatigue: Coaching Through Uncertainty The Power of the Warm List: Identifying and Nurturing Potential Opportunities Focusing on Value and Relationships: The Key to Success in Any Market Celebrating Industry Events and the Power of Connection Key Takeaways: "People are not showing up the way they once did... attendance [at industry events] was down." "There was a little bit of a distillation of who was there...There were so many people that are crushing it... And simultaneously, there are some people that are straight up freaked out." "Our sentiments and our mindset as leaders... are more important than ever right now because people are sensitive to what leadership is saying." "The company takes on the personality of the leader." - As taught by Larry Kendall "The leader's job is to clarify the future." - As taught by Larry Kendall "...regardless of my mindset right now, people are going to continue to experience change in their lives. And change is what drives the real estate transaction." "Those that can coach their clients through decision fatigue... [are] giving themselves permission to consider that the best loan they ever got in their life... may not be the loan that that helps them live their life." "... if you're doing real estate reviews right now, if you're in touch with the buyers and sellers that you served at that period in time, people are surprised what's happened." "The people that chose to show up at these conferences were the people that saw the opportunity. The other ones are sitting at home waiting for the opportunity." "...if you have that conversation about Ford in somebody's living room and they bought their house during the pandemic, something is going to come up." Links: Website: www.NinjaSelling.com/Podcast Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: www.facebook.com/TheNinjaSellingPodcast Facebook: www.facebook.com/NinjaSelling Instagram: @NinjaSellingOfficial LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: www.NinjaSelling.com/course/ninja-coaching/
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    26 m
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