Host Eric Thompson sits down for a thoroughly enlightening conversation with the incredibly driven Adam Sobel, a top real estate professional from North Atlanta, in today’s episode. Together, they dig into Adam’s inspiring personal journey of achieving a full year's worth of real estate production in just six months, fueled by the impending arrival of his first child and the powerful desire to be fully present for his family. This episode is packed with tangible insights for anyone looking to supercharge their real estate business, integrate work-life balance, and align professional goals with deep personal values.

In this deep dive, Adam reveals the three pivotal strategies that fueled his success, showcasing how he elevated his real estate game beyond traditional methods. He reveals his innovative approach to real estate reviews, leveraging technology for personalized video updates that surprise and delight clients, as well as his clever and budget-friendly client appreciation events, like a car wash concept that guarantees quality one-on-one engagement. Finally, Adam redefines how he manages his "warm list," transforming it from a passive contact list into a proactive pipeline by focusing on clients experiencing significant life changes. Be sure to take notes on this one, and get ready to integrate intentionality, consistent follow-up, and a strategic mindset into your own real estate business for unprecedented growth.

Episode Highlights:

• A compelling "why" drives action.

• Transform your mindset to achieve goals.

• Use innovative video for personalized reviews.

• Host strategic client appreciation events.

• Proactively manage your warm list based on life changes.

• Consistent follow-up is non-negotiable.

• Focus on what works and double down.

• Smooth out business cycles with a consistent pipeline.

Key Takeaways:

"If you always do what you always did, you always get what you always got."

"I need to be on the warm list because those are events that lead to moves."

"The more intentional you get...is really transformative and the path to success."

"I didn't know what I didn't know."

"I really wanted more, especially for our first child, time at home and flexibility to be able to enjoy that time."

"If I'm seeing those trends and active on social media or hear that someone, you know, has a job promotion or is expecting another child, like they need to be on the warm list."

"You're never at a loss for, 'Well, what am I going to say when I reach out to them?' It's always about the event."

"All of a sudden you see a bunch of opportunities sitting right in front of you."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: TSW@NinjaSelling.com

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

Adam Sobel on Facebook: https://www.facebook.com/asobelr

As the leaves turn and business planning season kicks into high gear, Rob Nelson sits down with a very special guest, Erik Hardy, the creator of the Ninja Planner. Together, they dive deep into one of the most crucial tools in the Ninja system, exploring its origin story and its role as a cornerstone for success. Rob and Erik discuss the fundamental principles of time management, accountability, and how intentional planning can dramatically increase your income per hour while helping you build a life you love - a masterclass in moving from being busy to being truly productive.

In this insightful conversation, you will hear how Erik’s own experience on the “hamster wheel of up and down” in his real estate business led to the creation of the planner. He and Rob break down the power of a hybrid system, using a digital calendar for collaboration and a paper planner for deep, personal time blocking and accountability. They explore how the planner is more than just a calendar; it is a comprehensive system for tracking your Ninja Nine, including gratitude, affirmations, and the critical 50 FORD & Record contacts. Learn the practical strategies for using this tool to gain awareness, eliminate distractions, and ensure that the most important tasks get done, ultimately leading to a more focused and fulfilling business and life.

Episode Highlights:

• The origin story of the Ninja Planner, born from the rollercoaster of real estate.

• Why time blocking with a paper planner is a crucial time management tool.

• Combining a digital calendar with a paper planner for a powerful hybrid system.

• Using the planner as your command center for the Ninja Nine habits.

• Mastering the 50 FORD & Record by documenting conversations and follow-ups.

• Moving from being busy to being productive through increased awareness.

• How the planner helps you organize your whole life, not just your business.

• The different versions of the Ninja Planner and where to find them.

Key Takeaways:

"Fall marks a lot of things for us, one of them being business planning season."

"The system only works with application, and application is the result of accountability."

"There is something about when you physically write it down in the planner...it just locks it in your mind."

"A task will take as much time as you give it."

"Surprises and derailments and unexpected events are pretty infrequent."

"If it gets put down on paper in the same place, a place that is sacred, it is not a sticky note."

"The goal of Ninja Selling is to help you increase your income per hour so that you can have a life."

"You don’t have to have this amazing rolodex in your head, you have to have a system."

"Please use a tool to make sure and understand how you are spending your time."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: TSW@NinjaSelling.com

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

• Ninja Planner: https://store.ninjaselling.com/

• Erik Hardy: https://www.erikhardy.com/

Ninja Coach Lonney Gordon joins Eric today to share his powerful story of transformation, from professional burnout and personal crisis fueled by a high-cost lead system to a thriving, relationship-based business and balanced life. He offers a practical roadmap away from the "hustle" mentality toward a sustainable career built on authentic connections.

Listeners will hear how being tethered to his phone 24/7 (even in the shower) brought his family to a breaking point before he eliminated his $8,000/month lead spend and grew his business by over 30%. Lonney unveils his strategy for creating "live, authentic flow" by intentionally deepening existing social circles into a strong network of friends and clients. Today’s episode is a must-listen for all real estate professionals, especially those who are feeling overworked and seeking a proven path to success that prioritizes both professional and personal well-being.

Episode Highlights:

• Lonney Gordon's personal journey from lead-dependency and burnout to a thriving, balanced life.

• The high cost of a transactional mindset on business and family relationships.

• The step-by-step process of transitioning away from paid leads to a 100% relationship-based model.

• How to grow your business significantly while reducing stress and working hours.

• The concept of creating "authentic flow" by being intentional with connections.

• Actionable strategies for deepening relationships within your existing social groups or "pods."

• The power of slowing down and making genuine connections in everyday situations.

• How shifting focus from "the hunt" to authentic service makes business "fall from the sky."

Key Takeaways:

"Ninja has not only changed my business, like you said, it has changed my life. It changes how I talk to people, changes how I have connected with people, how I have conversations."

"I was spending every waking minute on my phone. I was bringing my phone in the shower with me... I was definitely on the verge of a divorce, really was not connected with my kids whatsoever."

"Within six months, I had taken an $8,000 Zillow spend to nothing... I was up about 30%."

"It felt like business was just falling from the sky. And it wasn't falling from the sky. It was intentional business that was achieved so much easier than this rat race, this chase, this hunt that I was going after."

"The Ninja system is just merely creating authentic friendships with a system."

"The reason for the call is them."

"Slow down in general in life and allow yourself to connect with people everywhere."

"I am never eating alone... If I'm going to the car wash, I'm going to ask a dad friend if they want to go and wash cars together."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: TSW@NinjaSelling.com

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

Lonney Gordon: https://www.lonneygordon.com/

Rob Nelson welcomes the all-star panel of Larry Kendall (Ninja Selling founder), Jack Miller (T3 Sixty CEO), and coach Mike Staver to the podcast today for a lively discussion on real estate industry shifts in light of the recent Compass-Anywhere merger. This episode explores industry consolidation, the psychological impact of change, and the crucial role of relationships in today's evolving real estate landscape, offering vital insights for real estate professionals and leaders navigating these transformations.

The discussion meticulously examines whether current real estate market upheaval is an "event" or a sustained "process" of fundamental transformation and industry consolidation. Our experts emphasize an adaptable mindset for agents and effective leadership in directing change management, urging focus on controllables amid uncertainty. Listeners will grasp how robust relationships remain the ultimate currency in real estate brokerage and how effective culture is vital for successful mergers and enduring business growth, equipping them with strategies to thrive in this new era.

• Understanding the nature of current real estate industry shifts: event vs. process.

• Navigating real estate market consolidation and its long-term implications.

• The psychological impact of change on real estate agents and leaders.

• Cultivating a resilient mindset and focusing on the controllable elements.

• The enduring power of relationships as the core currency in real estate.

• The critical role of culture in successful mergers and organizational stability.

• Effective leadership strategies for guiding teams through uncertainty.

• The importance of talent management and clarity in a transforming real estate industry.

Key Takeaways:

"This is a process, not an event."

"The practitioner real estate will be the least impacted for a while."

"The beginning of the disruption is the acceptance that fear is the only emotion we get to choose."

"Relationships are the currency. At the end of the day, this acquisition was valued, and all real estate brokerages are valued by the relationships that the agents have with their clients."

"Basically, buyers and sellers choose people, and they choose that relationship."

"What is happening? Okay, what is my response to what is happening? What can I control, what can I influence? Let’s focus on that."

"I think the companies that nail it are companies that go in with questions and an opportunity to learn, to get better themselves…humility and a curious heart, and the desire to understand what our new partners are doing better than us, and then integrating that.”

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: TSW@NinjaSelling.com

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

• Larry Kendall: https://www.linkedin.com/in/larry-kendall-1078b61/

• Jack Miller: https://www.linkedin.com/in/jackcmiller/

• Mike Staver: https://www.linkedin.com/in/mike-staver/

In today’s episode, host Eric Thompson interviews Allen Seigler of Greater Athens Properties in Georgia, about his career transition from a cruise travel agency owner to a massively successful real estate professional. Allen shares how COVID-19 severely impacted his cruise business, canceling over $4 million in vacations, and how this prompted him to pursue a real estate license.

He describes his decision to commit fully to real estate after concluding he was settling in his previous role, and this commitment led to significantly higher earnings in the first four months of 2025 than in all of 2024. Now projected to more than double his previous year's income, Allen credits this progress to the Ninja Selling system. Given its focus on Live Flow with four to six in-person lunches and coffees weekly, alongside a consistent postcard autoflow every 10 days to his database, Ninja Selling enables Allen to stay authentic to his personal values while enjoying exponential success. Tune in now and learn how it can do the same for you!

• Allen's career shift from travel to real estate, prompted by major setbacks.

• Pursuing long-held career goals during unexpected crises.

• Achieving initial success through focused effort and strategic learning.

• Allen's "lid off" decision to fully commit to real estate.

• Strategies for rapid and substantial results using an "all-in" system.

• Consistent engagement in Live Flow activities.

• Establishing an authentic, regular autoflow system for client communication.

• Using a personal brand and business plan to guide decisions and reduce distractions.

• The critical role of coaching and system adoption for balanced success.

"Coaching gets you further faster."

"The lid is on the jar, and I am settling for mediocrity."

"It always starts with a decision... I just decided. I decided it was time. I decided I was going to take the lid off. I decided I was going to commit. I decided I was going to be all in."

"If I just do the Ninja Nine, there will be an abundance."

"The best flow is authentic flow."

"You can have the high production and have the great life."

"All we need is the Ninja Nine. The system works."

"TSW, TSW, TSW." (The System Works)

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: TSW@NinjaSelling.com

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

• Allen Seigler: https://theseiglergroup.com/

In this inspiring episode, Eric Thompson welcomes Martin “Marty” Gallant, the Managing Partner and Broker at Creativ Realty in Moncton, New Brunswick. Marty shares the incredible story of how his company achieved a remarkable 72% growth in volume and nearly doubled its agent count from 25 to 42 in just two years, all within a smaller market of under 600 agents.

Marty attributes this rapid success to a strong focus on company culture, which prioritizes agent well-being, teamwork over competition, and comprehensive, open-to-all training. He details their innovative "Mission Momentum" program, a gamified internal challenge that significantly boosts agent engagement and productivity. Beyond brokerage-wide initiatives, Marty also reveals his personal strategy for managing a thriving real estate business while overseeing a growing company: niching down his personal sphere to a "VIP list" of 72 key clients for highly focused, impactful service. This is one episode that is absolutely packed with actionable insights for any real estate professional looking to foster growth and increase efficiency.

Episode Highlights:

• Marty's company saw 72% growth and doubled its agent count (25 to 42) in a small market over two years.

• Success is built on a strong culture of teamwork and comprehensive, open training for all.

• "Mission Momentum," a gamified internal challenge with weekly behavior-based missions, drove 85% agent engagement.

• Creativ Realty offers a free, 21-module training program, open to the entire market, reflecting a "Go-Giver" philosophy.

• Marty manages his personal business by focusing on a VIP list of 72 clients, providing highly dedicated service.

• This niche strategy, inspired by the "magic wand" question, enhances efficiency, reduces stress, and maintains volume.

Key Takeaways:

"We want to make it the best place possible for agents to work."

"Everyone's one degree of separation away from each other. So those personal relationships go a lot further."

"Culture was always number one."

"If they do the behaviors - and it's very much a Ninja Nine - it will lead to results."

"Letting yourself down is one thing, but letting down your team is a totally different thing."

"The way to do it is to get teams of people focused on activities that will then lead to the results that you want."

"If you could wave your magic wand, what would it look like? And then just start yourself on a path to do that."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: TSW@NinjaSelling.com

• Phone: 1-800-254-1650

• Podcast Facebook Group: https://www.facebook.com/groups/theninjasellingpodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

• Martin (Marty) Gallant: https://www.realtor.ca/agent/1953858/martin-gallant-37-archibald-street-moncton-new-brunswick-e1c5h8

Chris Purser, a Ninja-powered agent from the beautiful city of Asheville, North Carolina, joins host Eric Thompson to share the story of his incredible success and pull back the curtain on a powerful strategy for getting a stalled listing sold. Chris details his journey from being a brand-new agent with no business to closing nearly $4 million in a single week, attributing his rapid growth to the Ninja system and dedicated coaching. The main event, however, is a deep dive into the “seller’s offer,” also known as the “reverse offer.”

Eric and Chris walk through a real-life case study of a luxury property that had been on the market for months with dwindling activity. Chris explains how he identified a motivated seller and an interested - but hesitant - buyer and used the seller's offer strategy to break the stalemate. He provides a step-by-step account of how he presented the concept to his clients, communicated with the buyer's agent, and used standard paperwork to get the ball rolling. Listen in for valuable insights into this creative tactic that can restart a conversation, give buyers a tangible starting point, and ultimately move a challenging property to the closing table.

• A seller’s offer is a proactive strategy to engage a hesitant but interested buyer.

• Use this tactic when a listing is stalled, sellers are motivated, and a specific buyer is “kicking the tires” but won’t make an offer.

• Present the strategy to your sellers as a creative, outside-the-box way to “move the needle.”

• The process uses the same standard offer paperwork you would use for a buyer-initiated offer, just with the seller initiating and signing first.

• This approach removes the buyer's fear of offending the seller with a low offer and provides a concrete starting point for negotiations.

• Clear communication with your broker, your seller, and the other agent is essential for success.

• This strategy can create a sense of urgency for other potential buyers by letting them know an offer is in play.

"There had to be something that needed to be thought of outside the box to try to figure out how can we get this buyer off the fence and make a decision."

"The explanation that we gave was, ‘Let's try to do something to try to get them to move the needle.’"

"There was from the buyer an appreciation for us doing that, which was not something that I thought that would have happened, to be quite honest."

"It did start a conversation that probably wouldn't have happened had we not gone ahead and made a reverse offer."

Links:

• Website: http://www.NinjaSelling.com/Podcast

• Email: TSW@NinjaSelling.com

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: @NinjaSellingOfficial

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

• Chris Purser: https://www.allentate.com/Agent/Detail/Chris-Purser/120535

Brett Blanchard, an incredible Ninja and top-producing agent from Louisiana, joins host Eric Thompson today to share three powerful, game-changing takeaways that have transformed his business and his mindset in the last year. Together, they dive into the simple yet profound strategies for earning what you are worth, overcoming burnout by rediscovering the fun in your work, and adapting your networking strategy when life inevitably changes.

Eric and Brett pull back the curtain on how a single change in mindset and language can lead to a 20% increase in your fee per transaction. They explore the creative and authentic ways Brett found new "flow" and client connections in unexpected places after a personal lifestyle change altered his daily routines. Brett goes on to explain how he pinpointed the administrative tasks that were draining his energy and made the decision to outsource them, a move that was funded by his increased commission and ultimately reignited his passion for the business. Listen in now to this practical and inspiring blueprint for building a more profitable, sustainable, and enjoyable real estate business.

Episode Highlights:

• Confidently ask for the commission you deserve to increase your income.

• Clients will recognize your value only after you recognize it yourself.

• Delegate energy-draining administrative tasks to avoid burnout and focus on what you love.

• Reinvest your higher earnings into support systems that create more joy and profit.

• Evolve your networking strategies as your personal life and routines change.

• Find new, authentic places to connect with people that align with your interests.

• Authenticity is the magnet that attracts your ideal clients and your tribe.

• If you feel stuck or unhappy, talk to a coach or mentor to find a solution.

Key Takeaways:

"You literally just ask for it. You just ask for it. You are worth it. You are already doing the work."

"When you show your worth, you will get it, which we already show our worth."

"You believe that you are worth it. And that is where it starts. It is always mindset, then skillset, then action."

"Price your offering appropriately for who you are for."

"I have just found a flow in a totally different direction... When your routine changes and your life changes, your flow kind of naturally has to change."

"You just figure it out and you just start doing things you like, and the business comes from seeing those people while you are doing something you like."

"If you feel something, say something, too. Let somebody know."

"It just feels good to get paid what we feel like we are worth."

"Just be yourself. Nobody really actually cares."

Links:

• Website: http://www.NinjaSelling.com/Podcast

• Email: TSW@NinjaSelling.com

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: @NinjaSellingOfficial

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

• Brett Blanchard: https://reverealtors.com/agents/Brett_Blanchard/8374255