Host Eric Thompson sits down for a thoroughly enlightening conversation with the incredibly driven Adam Sobel, a top real estate professional from North Atlanta, in today’s episode. Together, they dig into Adam’s inspiring personal journey of achieving a full year's worth of real estate production in just six months, fueled by the impending arrival of his first child and the powerful desire to be fully present for his family. This episode is packed with tangible insights for anyone looking to supercharge their real estate business, integrate work-life balance, and align professional goals with deep personal values.

In this deep dive, Adam reveals the three pivotal strategies that fueled his success, showcasing how he elevated his real estate game beyond traditional methods. He reveals his innovative approach to real estate reviews, leveraging technology for personalized video updates that surprise and delight clients, as well as his clever and budget-friendly client appreciation events, like a car wash concept that guarantees quality one-on-one engagement. Finally, Adam redefines how he manages his "warm list," transforming it from a passive contact list into a proactive pipeline by focusing on clients experiencing significant life changes. Be sure to take notes on this one, and get ready to integrate intentionality, consistent follow-up, and a strategic mindset into your own real estate business for unprecedented growth.

Episode Highlights:

• A compelling "why" drives action.

• Transform your mindset to achieve goals.

• Use innovative video for personalized reviews.

• Host strategic client appreciation events.

• Proactively manage your warm list based on life changes.

• Consistent follow-up is non-negotiable.

• Focus on what works and double down.

• Smooth out business cycles with a consistent pipeline.

Key Takeaways:

"If you always do what you always did, you always get what you always got."

"I need to be on the warm list because those are events that lead to moves."

"The more intentional you get...is really transformative and the path to success."

"I didn't know what I didn't know."

"I really wanted more, especially for our first child, time at home and flexibility to be able to enjoy that time."

"If I'm seeing those trends and active on social media or hear that someone, you know, has a job promotion or is expecting another child, like they need to be on the warm list."

"You're never at a loss for, 'Well, what am I going to say when I reach out to them?' It's always about the event."

"All of a sudden you see a bunch of opportunities sitting right in front of you."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: TSW@NinjaSelling.com

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

Adam Sobel on Facebook: https://www.facebook.com/asobelr

As the leaves turn and business planning season kicks into high gear, Rob Nelson sits down with a very special guest, Erik Hardy, the creator of the Ninja Planner. Together, they dive deep into one of the most crucial tools in the Ninja system, exploring its origin story and its role as a cornerstone for success. Rob and Erik discuss the fundamental principles of time management, accountability, and how intentional planning can dramatically increase your income per hour while helping you build a life you love - a masterclass in moving from being busy to being truly productive.

In this insightful conversation, you will hear how Erik’s own experience on the “hamster wheel of up and down” in his real estate business led to the creation of the planner. He and Rob break down the power of a hybrid system, using a digital calendar for collaboration and a paper planner for deep, personal time blocking and accountability. They explore how the planner is more than just a calendar; it is a comprehensive system for tracking your Ninja Nine, including gratitude, affirmations, and the critical 50 FORD & Record contacts. Learn the practical strategies for using this tool to gain awareness, eliminate distractions, and ensure that the most important tasks get done, ultimately leading to a more focused and fulfilling business and life.

Episode Highlights:

• The origin story of the Ninja Planner, born from the rollercoaster of real estate.

• Why time blocking with a paper planner is a crucial time management tool.

• Combining a digital calendar with a paper planner for a powerful hybrid system.

• Using the planner as your command center for the Ninja Nine habits.

• Mastering the 50 FORD & Record by documenting conversations and follow-ups.

• Moving from being busy to being productive through increased awareness.

• How the planner helps you organize your whole life, not just your business.

• The different versions of the Ninja Planner and where to find them.

Key Takeaways:

"Fall marks a lot of things for us, one of them being business planning season."

"The system only works with application, and application is the result of accountability."

"There is something about when you physically write it down in the planner...it just locks it in your mind."

"A task will take as much time as you give it."

"Surprises and derailments and unexpected events are pretty infrequent."

"If it gets put down on paper in the same place, a place that is sacred, it is not a sticky note."

"The goal of Ninja Selling is to help you increase your income per hour so that you can have a life."

"You don’t have to have this amazing rolodex in your head, you have to have a system."

"Please use a tool to make sure and understand how you are spending your time."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: TSW@NinjaSelling.com

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

• Ninja Planner: https://store.ninjaselling.com/

• Erik Hardy: https://www.erikhardy.com/

Ninja Coach Lonney Gordon joins Eric today to share his powerful story of transformation, from professional burnout and personal crisis fueled by a high-cost lead system to a thriving, relationship-based business and balanced life. He offers a practical roadmap away from the "hustle" mentality toward a sustainable career built on authentic connections.

Listeners will hear how being tethered to his phone 24/7 (even in the shower) brought his family to a breaking point before he eliminated his $8,000/month lead spend and grew his business by over 30%. Lonney unveils his strategy for creating "live, authentic flow" by intentionally deepening existing social circles into a strong network of friends and clients. Today’s episode is a must-listen for all real estate professionals, especially those who are feeling overworked and seeking a proven path to success that prioritizes both professional and personal well-being.

Episode Highlights:

• Lonney Gordon's personal journey from lead-dependency and burnout to a thriving, balanced life.

• The high cost of a transactional mindset on business and family relationships.

• The step-by-step process of transitioning away from paid leads to a 100% relationship-based model.

• How to grow your business significantly while reducing stress and working hours.

• The concept of creating "authentic flow" by being intentional with connections.

• Actionable strategies for deepening relationships within your existing social groups or "pods."

• The power of slowing down and making genuine connections in everyday situations.

• How shifting focus from "the hunt" to authentic service makes business "fall from the sky."

Key Takeaways:

"Ninja has not only changed my business, like you said, it has changed my life. It changes how I talk to people, changes how I have connected with people, how I have conversations."

"I was spending every waking minute on my phone. I was bringing my phone in the shower with me... I was definitely on the verge of a divorce, really was not connected with my kids whatsoever."

"Within six months, I had taken an $8,000 Zillow spend to nothing... I was up about 30%."

"It felt like business was just falling from the sky. And it wasn't falling from the sky. It was intentional business that was achieved so much easier than this rat race, this chase, this hunt that I was going after."

"The Ninja system is just merely creating authentic friendships with a system."

"The reason for the call is them."

"Slow down in general in life and allow yourself to connect with people everywhere."

"I am never eating alone... If I'm going to the car wash, I'm going to ask a dad friend if they want to go and wash cars together."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: TSW@NinjaSelling.com

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

Lonney Gordon: https://www.lonneygordon.com/