• The New Rules of Consumer Behavior Around Responsible CPG Packaging

  • Apr 22 2025
  • Duración: 42 m
  • Podcast

The New Rules of Consumer Behavior Around Responsible CPG Packaging

  • Resumen

  • Consumers say they want sustainable packaging, but what do they actually care about, and how can brands deliver without tanking margins? Martin Caballero (BevNET), Simon Gainey (Hard Working Packaging), and Benjamin Puncher (Mintel) unpack it all, from the power of clear front-of-pack messaging to the value of recyclable materials and packaging that reinforces brand identity. They spotlight brands like Liquid Death, which prove that when sustainability is woven into the core story and executed in a way that feels authentic, it can drive consumer connection and strengthen the bottom line.

    Más Menos
adbl_web_global_use_to_activate_webcro805_stickypopup

Lo que los oyentes dicen sobre The New Rules of Consumer Behavior Around Responsible CPG Packaging

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.