Getting into Whole Foods Market is a major milestone, but it's only the beginning. What follows is the work of proving velocity, maintaining placement, and deciding when and how to grow beyond your first region.

In this episode, Cecilia Rios Murrieta, co-founder of JAS alcohol free functional cocktails, and Jomaree Pinkard, co-founder of Hella Cocktail Co, share what it really takes to grow inside Whole Foods Market. Cecilia discusses JAS launch in ninety five stores through a regional program and the reality of staying on shelf, while Jomaree shares advice based on Hella's journey from regional placement to national distribution.

Cecilia and Jomaree discuss the demos, merchandising, distribution strategy, innovation timing, promo decisions, and navigating buyer relationships to pave the way from regional to national growth.

Scroll through LinkedIn and it can feel like everyone is winning. Skyrocketing growth charts, big announcements, nonstop momentum, and yes, even the cold plunges. Even when you know it's curated, the pressure can still feel very real.

In this episode of the Nombase podcast, wo seasoned CPG leaders cut through that noise with an honest and vulnerable conversation about what building a career and a company actually looks like. Karen Goldscher, founder of Karen Goldscher Coaching and former leader at Annie's, Chobani, and Ben and Jerry's, joins Dan Stangler, President and CEO of Kite Hill and former executive at Brew Dr. and General Mills.

Together, they talk candidly about burnout, confidence, and the behind the scenes decisions that rarely get shared. Find out why honest feedback, clear boundaries, and genuine human connection are essential to sustainable growth.

Private label has become one of the most prominent forces shaping CPG retail today. As retailers face margin pressure, shifting consumer behavior, and increased competition, store brands are no longer an add on. They are a core strategic priority.

We are rerunning this episode with Kim Greenfeld - formerly of Trader Joe's and Whole Foods Market, now founder of Campo Verde Solutions. Kim will explain private label business from the retailer's side to help brands understand how and why these decisions are made. You'll hear about how private label plays in assortment strategy, margin management, data ownership, and customer loyalty, and what that means for national and emerging CPG brands competing for shelf space.