When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that's me!), and the fourth and the most overlooked of them all is connection content.

A few years ago, I ran a 10-hour training and dropped an F-bomb or two. One person unsubscribed just because I cussed. And at first I panicked. Then it hit me: I don't want people sticking around for the wrong reasons. I'd rather be disliked for who I am than loved for who I'm not.

Today on the podcast we're re-running an episode all about how to lean into who you are, attract your tribe, and get them to know, like, and trust you.

Listen in and discover: the 4 pillars of powerful messaging (and why connection wins), how to stand for—and against—the right things without chasing trends, the exact language hack to make your audience feel seen and heard, why sharing your biggest flop (think zero-sale webinar) builds instant rapport, and simple practices to protect your authenticity even when trolls attack.

Ready to turn your content into a magnet, not a megaphone? Hit play now and start building real connection.

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Ever feel like you're doing everything right…and still stuck?

Last week I noticed I was lugging around tiny weight belts of tasks, expectations, and rigid beliefs. It was killing my creativity. And my freedom.

So I decided to let go.

Today on the podcast we're revisiting one of our most powerful episodes on letting go to grow. I unpack the four areas where you might be holding on too tight—and how releasing them can ignite real progress.

Listen in and discover why handing off control to your team fuels creativity (and saves you hours), how questioning society and industry "norms" frees you to stand out, the secret of sitting in silence to reconnect with your true desires, and how dropping fixed perspectives brings better relationships and sharper focus.

Ready to shed the stuff that's holding you back? Tune in and learn how to lighten your load so you can scale up—without burning out.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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IG: @iambrandonlucero

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Website: https://www.brandonlucero.com

Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see "great info" in the comments but zero sales?

I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn't cut it. You need relevancy—those precise words that make someone think, "Wow, that's me."

Today on the podcast, I'm ditching generic "give more tips" advice and diving into relevancy triggers—how to nail those exact scenarios so your audience feels heard, builds trust fast, and finally converts.

Listen in and discover what "relevancy" really means and why information overload fails, the four pillars of experience (emotions, mistakes, thoughts, situations), how to use identity and hyper-specific scenarios to stop the scroll, real-world metaphors—from car mechanics to comedians—that land every time, and the exact strategy we used to grow 27,000 followers in two months.

You don't need to dump every tip you know. You need your audience to feel seen. Ready to transform your message? Tune in now and start using relevancy triggers in your content today.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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Website: https://www.brandonlucero.com

Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you're not weaving in demand and trust first, you'll still struggle to make sales.

I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random DM popped up hours later saying, "Shut up and take my money." That moment flipped my world. It wasn't my pitch; it was my messaging, my relevancy triggers, and my ability to diagnose their exact problem.

Today on the podcast, I'm pulling back the curtain on our new AI-powered messaging system by letting you in on Day 2 of our new Messaging Meets AI workshop. We've trained it on 15 years of our most successful launches and 3,000+ students so you can discover why sales actually start the second someone sees your ad—not when you pitch, build all three levels of trust (including trusting their own ability to win with you), teach powerful concepts with metaphors and stories that spark "I can do this", diagnose your audience's daily pain points so they're DMing you first, and use simple AI prompts to pull relevancy triggers and pre-empt objections.

Ready to stop giving away free info and start creating real demand? Listen now and learn how to have people begging to buy—before you even open cart.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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IG: @iambrandonlucero

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Website: https://www.brandonlucero.com

Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game.

Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I'd crush it. Guess what? AI cut our cost-per-lead in half and I was left eating its digital dust.

It blew my mind because I used to hate AI. Now I'm hooked. Today on the podcast I'm sharing recordings from our brand-new "Messaging Meets AI" workshop. You'll learn exactly how we built AI to leverage relevancy triggers that stop the scroll, write ads delivering $7–$9 leads instead of $15–$20, craft three content types that explode engagement, produce high-converting copy, and insert mid-video calls-to-action that drive follows.

If you've been experimenting with AI—or completely avoiding it—this episode will transform how you create (and sell with) content.

Tune in now to find out what happens when you combine proven messaging formulas with trained AI. It's time to let the bots do the heavy lifting.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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IG: @iambrandonlucero

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Website: https://www.brandonlucero.com

I remember telling Taylor back in the Video 4X days that she'd be a killer entrepreneur. She laughed and said, "No way, not me." Yet three months after launching her own agency, she hit $10K in monthly revenuewithout a fancy website, an army of followers, or any extra fluff.

Today on the podcast, I sit down with Taylor Cooper, my very first hire and now a thriving online business owner, to unpack her lightning-fast journey from laid-off employee to $10K-a-month entrepreneur.

Listen in and discover how tapping your immediate network can land your first high-paying client, the $50/hr pricing hack that scales you into 5-figure months, why skipping the website and social media won't kill your cash flow, the low-ticket offer strategy that filters for high-quality buyers, and how a $200 ad spend on a free-checkout hack filled her calendar.

If you're stuck chasing perfection before selling, you'll love Taylor's real-world shortcuts. Tune in now and learn how to turn your network, know-how, and first clients into a thriving business in just a few months.

By the way, you can get Taylor's Low Ticket Offer minicourse totally FREE for a limited time when you use code BRANDON. Check it out - https://brandonlucero.com/taylor

And check out her new biz on Instagram - https://instagram.com/toastandcomedia

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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Ever feel stuck, waiting for that lightning-bolt moment of clarity… only to watch days (or months) slip by? Trust me—I've been there.

Between a divorce, two underperforming launches, and $40k in debt, I spent six months trapped in my head, longing for one perfect idea. But here's what I learned: clarity isn't a single moment. It's the dance between silence and action.

Today on the podcast I'm unpacking how to blend the feminine power of presence with the masculine drive to do, so you move forward with real confidence.

Listen in and discover why ruminating keeps you spinning your wheels, how imperfect action illuminates your true path, the mindset shift to merge intuition with momentum, real wins from launching an AI-powered parenting brand, and how to manifest clarity through intention + informed action.

If you're done overthinking and ready to break free from indecision, this episode is your roadmap. Ready to unlock your clarity? Let's dive in.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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Website: https://www.brandonlucero.com

Ever snap at someone and later wonder, "Why did I overreact?"

Last week, my daughter refused breakfast and I felt my pulse spike. I caught myself mid-yell and remembered something my friend (and mentor) Fiona Lukies taught me: "You're not in a relationship with that person—you're in a relationship with your thoughts about them."

That idea changed everything. I paused, asked her what she was really feeling, and we smoothed it out—no yelling, no guilt, just understanding.

Today on the podcast, Fiona joins me to unpack how your thoughts shape every connection you have—with your kids, your spouse, your business partners…even yourself.

Listen in and discover what it really means to be "in a relationship with your thoughts", the difference between loaded thinking (anger, fear, urgency) and fresh thinking (clarity, calm, creativity), how to spot your trigger moments and get over yourself fast, why speaking your truth from a clear mind deepens connection (instead of destroying it), and the one question to ask before you decide to stay or go in any relationship.

If you've ever felt stuck in conflict, talked yourself into staying angry, or wondered how your own mindset could unlock more ease and empathy…this episode is for you.

Hit play now to learn how to navigate your thoughts, transform your relationships, and finally feel understood (and understanding) in every conversation.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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IG: @iambrandonlucero

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Website: https://www.brandonlucero.com