The New Generation Entrepreneur Podcast Podcast Por Brandon Lucero arte de portada

The New Generation Entrepreneur Podcast

The New Generation Entrepreneur Podcast

De: Brandon Lucero
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You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show! Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Should AI Do Your Messaging For You?
    Jul 8 2025

    If you had asked me even at the beginning of this year, I would've told you I never thought I’d talk about this topic... But here we are diving into messaging and AI.

    In this episode, I explain why I resisted using AI in our business and what changed my perspective. I’ll share two main reasons why AI is worth getting excited about and why it's crucial we learn to navigate it effectively and balance it with human expertise.

    Listen and discover why simply relying on AI tools like ChatGPT for content creation won't work, the the human elements that remain essential, and how integrating AI into courses and programs can speed up results and eliminate mistakes.

    To show you what I mean, I’m putting AI to the test with some interesting comparisons. Plus, I have a brand new free resource to help you master using AI for thought reversals.

    Ready to embrace the future of messaging?

    Get your FREE Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai

    Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com

    Más Menos
    27 m
  • Awareness: The Hidden Secret To Masterful Marketing and Relationships
    Jul 1 2025

    Over the past few years, my personal journey into deeper self-awareness has led to dramatic positive changes. It is something that impacts everything from your marketing strategies to your relationships and overall quality of life.

    In this episode, I dive deep into the crucial role of awareness in not just your business, but your personal life and relationships as well. I'll share personal insights on letting go of ego, stepping into others' perspectives, and improving communication to create powerful connections.

    Listen in and disocver why many students struggle to create resonating content, how raising awareness can change that, and how big an impact it can have on your marketing and everything else in your life.

    If you want to elevate your marketing and personal life, this episode is a must-listen!

    Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com

    Más Menos
    21 m
  • Low Ticket Update & Our Mega Funnel Moving Forward!
    Jun 24 2025

    How many of you know why you're doing what you're doing inside of the funnels you're creating inside of your business? Or how many of you have put a funnel together strictly because you saw someone else do it without understanding why you're doing every single step?

    Today we dive into how to build funnels with intention and purpose, and give you an inside look at our $17 funnel update and how we're planning to move forward with a low ticket to high ticket strategy.

    Listen in today's podcast and discover the key elements needed to generate sales, how to become intentional with your sales process, the importance of understanding your audience's awareness level, and strategies for creating low ticket offers to feed your funnel.

    If you want to create streamlined funnels that convert, this episode is for you.

    Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com

    Más Menos
    20 m
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Más relevante  
When I had no competition and was one of the top experts in my field, I could get away with any messaging I wanted to use.
Now that I’ve got 1,000 self-proclaimed “experts” in my field, I no longer stood out as the authority.

Since I started listening and reading Brandon’s materials I’ve completely upped my game when it comes to differentiation and can once again demonstrate my value and experience.

In fact, I’ll scrutinize every marketing message I read/receive or use for myself/family/business with an eye on what hooks my attention immediately AND what’s in it for me?

Using these two at a minimum increased my close rate and following a ton.

I do wish Brandon would write a book that I could hand to my two sons.

A Unique Approach To Standing Out

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