The New Generation Entrepreneur Podcast

De: Brandon Lucero
  • Resumen

  • You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!
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Episodios
  • Finding And Using Purpose For Deep Connection And Flow
    Apr 29 2025

    Sometimes, we get so caught up in frameworks, marketing, and strategies that we overlook the most important part of being an online course creator: purpose. We’re here to enrich lives and help people through their struggles.

    In this episode, I'm sharing my experiences of losing sight of this and the powerful difference purpose can make. Plus, delve deep into the alignment of passion with business success, exploring the evolution of purpose over time and how it can shift, providing us with new lessons and growth opportunities.

    Listen in and disover how purpose can evolve and drive you towards passion-driven success, ways to tap into your passion, and how to balance the masculine and feminine energies in your business journey.

    If you're ready to discover and embrace your true purpose, balancing action with mindful reflection to unlock new levels of creativity and innovation in your business, this one is for you.

    Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com

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    25 m
  • What This Online Business REALLY Takes To Make Millions
    Apr 22 2025

    Sometimes we all need an extra push to take necessary risks in our lives. I took the leap on some massive risks this year, and in this episode of the New Generation Entrepreneur Podcast I'm tackling common misconceptions about the online business world and starting with the importance of treating your business... like a real business.

    Listen in and discover the blueprint for consistent content creation, why you need to post regularly, the importance of letting your messaging dictate your offers, and different phases of business growth, plus how each stage demands unique approaches and efforts.

    This is a candid, no-nonsense look at what it takes to thrive in the online business world. If you're ready to embrace the risks and remain resilient but you just need a little extra "kick in the booty" this one is for you. Success is possible with time, effort, and unwavering commitment.

    Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com

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    24 m
  • One Of My Greatest Lessons Of The Last 12 Months: Self-Love and Acceptance
    Apr 15 2025

    We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, “Why am I not ‘there’ yet?”, or, “What’s wrong with me? Why Can’t I figure this out?” It’s especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don’t realize is how destructive these thoughts can be. Because the focus becomes everything else EXCEPT fixing the problem and coming up with solutions. Your mission in business should be to move forward, get clear on the how, and take action.

    If you want to overcome these destructive thoughts or become more self-aware, join me for the latest episode of the New Generation Podcast! Listen in and discover how to escape destructive thoughts, the difference between blaming yourself and taking responsibility, establishing clear boundaries in your business (and who controls your message), and how to push past fear and take action. The breakthroughs I share in this episode have helped me break out of, and for some, become more aware of, destructive thoughts holding me back – I think you’ll love what’s inside this episode.

    Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com

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    30 m
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A Unique Approach To Standing Out

When I had no competition and was one of the top experts in my field, I could get away with any messaging I wanted to use.
Now that I’ve got 1,000 self-proclaimed “experts” in my field, I no longer stood out as the authority.

Since I started listening and reading Brandon’s materials I’ve completely upped my game when it comes to differentiation and can once again demonstrate my value and experience.

In fact, I’ll scrutinize every marketing message I read/receive or use for myself/family/business with an eye on what hooks my attention immediately AND what’s in it for me?

Using these two at a minimum increased my close rate and following a ton.

I do wish Brandon would write a book that I could hand to my two sons.

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