When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that's me!), and the fourth and the most overlooked of them all is connection content.

A few years ago, I ran a 10-hour training and dropped an F-bomb or two. One person unsubscribed just because I cussed. And at first I panicked. Then it hit me: I don't want people sticking around for the wrong reasons. I'd rather be disliked for who I am than loved for who I'm not.

Today on the podcast we're re-running an episode all about how to lean into who you are, attract your tribe, and get them to know, like, and trust you.

Listen in and discover: the 4 pillars of powerful messaging (and why connection wins), how to stand for—and against—the right things without chasing trends, the exact language hack to make your audience feel seen and heard, why sharing your biggest flop (think zero-sale webinar) builds instant rapport, and simple practices to protect your authenticity even when trolls attack.

Ready to turn your content into a magnet, not a megaphone? Hit play now and start building real connection.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com

Ever feel like you're doing everything right…and still stuck?

Last week I noticed I was lugging around tiny weight belts of tasks, expectations, and rigid beliefs. It was killing my creativity. And my freedom.

So I decided to let go.

Today on the podcast we're revisiting one of our most powerful episodes on letting go to grow. I unpack the four areas where you might be holding on too tight—and how releasing them can ignite real progress.

Listen in and discover why handing off control to your team fuels creativity (and saves you hours), how questioning society and industry "norms" frees you to stand out, the secret of sitting in silence to reconnect with your true desires, and how dropping fixed perspectives brings better relationships and sharper focus.

Ready to shed the stuff that's holding you back? Tune in and learn how to lighten your load so you can scale up—without burning out.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com

Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see "great info" in the comments but zero sales?

I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn't cut it. You need relevancy—those precise words that make someone think, "Wow, that's me."

Today on the podcast, I'm ditching generic "give more tips" advice and diving into relevancy triggers—how to nail those exact scenarios so your audience feels heard, builds trust fast, and finally converts.

Listen in and discover what "relevancy" really means and why information overload fails, the four pillars of experience (emotions, mistakes, thoughts, situations), how to use identity and hyper-specific scenarios to stop the scroll, real-world metaphors—from car mechanics to comedians—that land every time, and the exact strategy we used to grow 27,000 followers in two months.

You don't need to dump every tip you know. You need your audience to feel seen. Ready to transform your message? Tune in now and start using relevancy triggers in your content today.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com