Episodios

  • Only Rich Therapists Should Offer Low-Fee Therapy.
    Jul 14 2025

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free

    Brace yourself. This episode is a truth bomb that may rattle your nervous system, piss you off—or finally give you the relief you didn’t know you needed.

    Tiffany makes the bold, controversial claim:

    Only rich therapists should offer low-fee therapy.

    If you’re not independently wealthy, subsidizing your clients’ care is costing you your body, your relationships, your clinical presence, and your long-term financial health.

    This isn’t a hot take—it’s a hard truth.

    And in this episode, Tiffany breaks it down piece by piece so you can finally stop blaming yourself for being burned out, broke, and overwhelmed.

    In this episode, you’ll hear:

    • Why real therapy (the kind that changes generational systems) requires time, money, and energy;

    • What you actually need in order to hold space for deep, paradigm-shifting work;

    • Why therapists doing low-fee work are either wealthy, new to the field—or silently falling apart;

    • How the system benefits from your exhaustion—and why it’s time to opt out;

    • What it looks like to build a practice that actually supports you emotionally, financially, and physically.

    This is not your responsibility.

    And if you’re not rich, you literally can’t afford to keep sacrificing yourself.

    Email Tiffany at tiffany@leaninmakebank.com with the subject line: “Ready.”

    Let’s build a practice that pays for your values—without costing you everything.

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    22 m
  • From $130 to $385 Cash Pay: How Olethea Turned Her Business into Her Rich Auntie.
    Jul 7 2025

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    In this episode, we’re back with powerhouse Canadian therapist and coach Olethea Pimenta, who went from undercharging at $130 to confidently billing $385 per session—up to three times a week, all cash-pay.

    She’s living proof that your business can love you back.

    Olethea breaks down the mindset, money work, and structural shifts it took to prioritize her own joy, rest, and parenting while delivering premium, transformational therapy in a socialized healthcare system.

    This episode is packed with wisdom and a hell of a reframe: your business should be a nourishing relationship, not a hustle for survival.

    In this episode, Olethea shares:

    Why growing up without resources led her to recreate scarcity in her business—and how she rewired that;

    How she replaced burnout and survival-mode with a business that feels like a rich auntie (yes please);

    The massive shifts she made after having her daughter, including hiring a nanny and a night doula;

    What it takes to break free from the collective therapist scarcity story—and why her business now funds freedom, not fear;

    Her signature question to check your business attachment style: “Does your business love you back?”

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Olethea’s Website

    Olethea’s Instagram

    More about Olethea:




    Olethea Pimenta is a psychotherapist and business coach specializing in helping owners run profitable businesses without burnout. Olethea specializes in deconstructing imposter syndrome, addressing high-functioning anxiety, and digging deeper into money trauma. Using trauma-informed practices, she helps therapists create a premium fee practices that refines their niche to go beyond their clinical work. If you're feeling stuck in your money or you need to make changes she can help you get paid. https://oletheap.com

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    51 m
  • Been Out of the Game? Why That Doesn’t Disqualify You From Charging Premium Fees
    Jun 30 2025

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free

    You've been out of the therapy world for a while.

    Maybe you stepped back to raise kids. Maybe you worked in an agency. Maybe life just… happened.


    And now you’re back—but you’re terrified to charge what you actually need.

    This episode is for the therapist asking:

    “Who am I to charge $200 or $300 when I’ve been out of practice for years?”

    Tiffany tackles a powerful listener question and busts the myth that experience is what makes you worth premium fees. Spoiler: it’s not.

    In this episode, you’ll hear:

    • Why being strategic matters more than being seasoned when setting your fee;

    • How burnout and scarcity actually make you a worse clinician—and how ease makes you better;

    • Why serving low-fee, Medicaid-dependent clients in the past doesn’t mean you’re stuck there;

    • The skill gap (not a personal failure) that keeps you from attracting premium clients—and how to close it;

    • Why building a premium-fee practice is a learnable skill—not something you’re born knowing.

    If you’ve been hiding behind “I need more time,” “I just got back,” or “I’m not ready yet”—this is your wake-up call.

    Email Tiffany at tiffany@leaninmakebank.com with the subject line: “Ready.”

    Let’s build the practice your future self will thank you for.

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    18 m
  • Charging Premium Fees When You’ve Survived the Unthinkable: Jessica Malmberg’s $220 Leap.
    Jun 23 2025

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    In this episode, we’re speaking with Jessica Malmberg, a Santa Rosa-based therapist specializing in grief and trauma work for sensitive and neurodivergent individuals and families.

    Jessica’s story is one of fierce vulnerability, survival, and reclamation.

    After losing her first child and surviving cancer that nearly bankrupted her family, Jessica still found herself undercharging, overdelivering, and working late nights that stole time from her kids.

    She joined the Lean In. MAKE BANK. Academy and took her practice—and her life—back.

    In this episode, Jessica shares:

    Why she was charging as low as $80–$130 while working with Medicaid and chasing no-shows;

    How her deep empathy for clients’ pain came at the cost of her own financial stability—and how she finally flipped that script;

    What it felt like to hear a voice say “Greedy, greedy, greedy” after her first price increase—and how she moved through it;

    The evangelical and patriarchal conditioning that told her her worth came from service;

    How her clinical work, creativity, and relationship with her kids transformed after she raised her fee to $220.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Jessica’s Website

    More about Jessica:


    Jessica Malmberg is an LMFT in Santa Rosa, CA, who helps sensitive and neurodivergent adults and teens engage in the grief process and process their trauma. She is an advocate for grief and how it brings us more fully into life. She is a cancer survivor and a child-loss survivor, and greatly informed by her time in the underworld in dark times.




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    57 m
  • This Is What’s Killing Your Practice Income in 2025
    Jun 16 2025

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    You’ve got a full caseload. You’re marketing harder than ever. You’re at the networking events, doing the coffee dates, dropping off business cards at every damn yoga studio and café in your zip code.

    And yet... your bank account doesn’t reflect the energy you’re pouring out.

    In this urgent episode of The Money Sessions, Tiffany reveals the brutal truth no one else will tell you:

    Chasing more clients is the biggest mistake therapists are making in 2025.

    And it’s not just killing your income. It’s draining your body, your creativity, your relationships, your sense of purpose—and your long-term career sustainability.

    In this episode, Tiffany shares:

    • Why more volume (more clients, more sessions, more hustle) is a trap that leads straight to burnout;

    • The three things successful, well-paid therapists are doing instead—and how they’re earning more while working less;

    • The hidden costs of undercharging and overworking, including physical symptoms, emotional exhaustion, and lost time with loved ones;

    • The radical mindset shift required to build a practice rooted in spaciousness, sustainability, and actual profit;

    • The math behind earning $12,500/month working 12 clients a week—and why you don’t have to kill yourself to make six figures.

    It’s time to stop building a business on sacrifice. You deserve better.

    If you're done with burnout and ready to build a business that takes care of you—start here.

    Email Tiffany at tiffany@leaninmakebank.com with the subject line: “Ease.

    We’ll send you the next steps to see if you qualify for a private call with Tiffany and the team.

    Resources Mentioned:

    • Fun with Fees Calculator

    • Email Tiffany: tiffany@leaninmakebank.com

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    13 m
  • From $55 Shame to $225 Sovereignty: Julianna on Leaving Martyrdom Behind.
    Jun 9 2025

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    In this episode, we’re speaking with Julianna Vermeys, a Portland-based somatic therapist and LIMB grad who took a long, brave road from burnout and martyrdom to freedom and clarity in her practice.

    Julianna opens up about the chaos of running a full-time private practice, teaching, supervising, parenting two kids, and secretly sliding her fees all the way down to $50/session—all while living in a body that never got to rest.

    If you’ve ever felt like your nervous system is boiling from the inside out, or that you’re doing more for your clients than you can offer your own children, this episode will crack you wide open.

    In this episode, Julianna shares:

    What it felt like to supervise, teach, parent, and see 25+ clients a week—while secretly charging as little as $55;

    How pandemic stress, somatic signals, and a deep moment in child’s pose forced her to confront the unsustainable cost of her giving;

    The impact of growing up around fame and wealth—but without access to it—and how that fueled a martyr mindset;

    What she had to face in herself in order to stop sliding her fees and finally charge $225 with full integrity;

    Her insights on intergenerational trauma, agency shame, and the oppressive therapist training models that keep us small.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Julianna’s Website

    More about Julianna:

    Julianna is a somatic therapist and clinical supervisor in Portland, Oregon. For nearly twenty years she has been dedicated to exploring the integration of human experience with clients and colleagues who are willing to understand themselves, their trauma, grief and suffering beyond the realm of problem solving. She recently integrated her work as an educator, therapist and supervisor into a three day embodiment retreat for other therapists (stay tuned for more!) She is also a writer completing her memoir using therapeutic insight to tell her story; a mom to two amazing children, a dedicated daughter and friend.



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    45 m
  • If You Only Listen to One Episode, Listen to This One
    Jun 2 2025

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    This one’s not just a podcast episode. It’s a line in the sand.

    If you’ve ever felt paralyzed by doubt, overwhelmed by invisible blocks, or stuck in a private practice that just… doesn’t work—you need to hear this.

    In this deeply honest, emotionally charged episode, Tiffany names the quiet war happening inside so many therapists. The war between yearning and defeat. Between hope and the internalized voice that says: “Not for someone like me.”

    Tiffany peels back the curtain on what’s really keeping brilliant therapists from building the premium-fee practices they dream about—and why it has nothing to do with your Psychology Today profile, your SEO, or your niche.

    In this episode, Tiffany shares:

    • What she sees happen in the moment therapists want to leap, but can’t—and why it’s not your fault;

    • The unconscious pattern that keeps you spinning your wheels while your practice stays stuck year after year;

    • How early attachment wounds (yes, we’re going there) show up in your business decisions today;

    • Why “failure to launch” isn’t a mindset issue—it’s a trauma pattern that needs to be understood and unwound;

    • What actually happens when you stop running and let yourself want more.

    If you're a therapist who’s done the trainings, read the books, followed all the experts—and still finds yourself scared to act—this episode might break something open.

    Ready to explore what’s been keeping you stuck?

    Email Tiffany at tiffany@leaninmakebank.com with the subject line: Yearning vs. Defeat.

    Let’s finally name the real block—and begin to move through it, together.

    Resources Mentioned:

    • Fun with Fees Calculator

    • Email Tiffany: tiffany@leaninmakebank.com

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    20 m
  • Building a Business That Works For YOU with Dr. Shauna Pollard.
    May 26 2025

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    In this episode of The Money Sessions, LIMB grad Dr. Shauna Pollard shares her transformative journey from burnout and back pain in a high-earning group practice to creating a sustainable, creative, and values-aligned solo practice.

    A psychologist with ADHD, Dr. Shauna candidly discusses the toll that overwork took on her health and energy, and how moving across the country, leaving insurance behind, and setting premium fees allowed her to build a life and practice she loves.

    This conversation is a powerful reminder that private practice isn’t just about money—it’s about creating space for joy, purpose, and impact.

    If you’re a therapist dreaming of more spaciousness, alignment, and impact in your practice, this is a must-listen.

    In this episode, Shauna shares:

    Why financial success at the cost of creativity, health, and personal freedom wasn’t enough;

    The mindset shifts she made to leave her packed schedule of 30+ clients per week behind;

    How leaning into her neurodivergence became a strength in designing her ideal business;

    The challenges and empowerment that came with raising her fees to $250/session;

    Why redefining accessibility changed how she serves her community—and herself.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Shauna’s Website

    Support for BIPOC Clinicians with ADHD




    More about Shauna:

    Dr. Shauna Pollard is a psychologist who helps high-achievers, ADHDers, and first-generation strivers navigate burnout, procrastination, and self-doubt so they can feel more balanced and engaged in their lives. She also hosts Notes Catchup and Networking Events and runs a group for BIPOC clinicians with ADHD.



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    48 m