Charging Premium Fees When You’ve Survived the Unthinkable: Jessica Malmberg’s $220 Leap.

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In this episode, we’re speaking with Jessica Malmberg, a Santa Rosa-based therapist specializing in grief and trauma work for sensitive and neurodivergent individuals and families.

Jessica’s story is one of fierce vulnerability, survival, and reclamation.

After losing her first child and surviving cancer that nearly bankrupted her family, Jessica still found herself undercharging, overdelivering, and working late nights that stole time from her kids.

She joined the Lean In. MAKE BANK. Academy and took her practice—and her life—back.

In this episode, Jessica shares:

Why she was charging as low as $80–$130 while working with Medicaid and chasing no-shows;

How her deep empathy for clients’ pain came at the cost of her own financial stability—and how she finally flipped that script;

What it felt like to hear a voice say “Greedy, greedy, greedy” after her first price increase—and how she moved through it;

The evangelical and patriarchal conditioning that told her her worth came from service;

How her clinical work, creativity, and relationship with her kids transformed after she raised her fee to $220.

Resources mentioned:

LIMB Academy

FWF Calculator

Jessica’s Website

More about Jessica:

Jessica Malmberg is an LMFT in Santa Rosa, CA, who helps sensitive and neurodivergent adults and teens engage in the grief process and process their trauma. She is an advocate for grief and how it brings us more fully into life. She is a cancer survivor and a child-loss survivor, and greatly informed by her time in the underworld in dark times.