Our guest on this episode of The Member Engagement Show is Terry Nawrot, co-founder and CEO of VideoRequest, a video creation, editing, and sharing platform. Terry talks about the many ways associations can use video and make video creation do-able. Topics covered include:

• What's changed in terms of how people prefer to consume video content?
• Who should "own" and be making video content in organizations?
• Leveraging existing association content for video.
• The value of getting information from human beings.
• Video as a strategy, not a one-off project.
• Video is a relationship, not a marketing, tool.
• The many ways associations can use video.
• Producing video using the resources you have available to you.
• The amazing things today's video tools can do.
• Myths and misconceptions about video.
• How to measure the performance of your videos.
• Does one video channel work any better for associations than another?

Learn how you can make video easy for your association:

Record, collect, and polish videos from staff or members and share them directly in your community or emails with Higher Logic Thrive Video, powered by VideoRequest.

Our guest on this episode of The Member Engagement Show is Erin Fuller, Global Head of Association Solutions for MCI Group in Geneva, Switzerland and Chief Strategy Officer for MCI USA. As we head into 2026, Erin discusses learnings from the MCI Association Engagement Index, tipping us off to the forces shaping associations in the year ahead. Topics include:

• The generational changes in association membership
• Global trends for associations
• Customized educational pathways
• The sub cohort of Gen Z called Gen Q
• Association-specific uses of AI more organizations can embrace
• Changes to events, continuing education, and credentialing
• How successful associations think about non-dues revenue
• How associations can expand into global markets
• Why associations should move from membership as a status to membership as a service

Helpful Links

MCI Association Engagement Index (Updated Data & 10-Year Retrospective Coming Soon!)

Higher Logic Association Member Experience Report

Our guest on this episode of The Member Engagement Show is Hillary Chambers, Manager of Global Meetings and Events for the Higher Education Users Group (HEUG), a leading global user community in higher education built on Higher Logic’s online community software. Hillary also leads planning and promotion for Higher Logic’s annual Super Forum conference. We talk about how to maximize engagement at every stage of the event lifecycle and how to apply some community strategies to successful event planning. Topics include:

• Have events fully bounced back post-Covid?
• Event timelines and planning for an event.
• Learning from attendee feedback.
• Distinguishing between a blip and a real trend in sentiment.
• Handling the awareness and communication process.
• Getting event ideas by listening to the community.
• Using community to find and foster speakers.
• Using video to communicate event information.
• The pain points faced in today’s event planning.
• The balance: making a live event a can’t-miss while not excluding virtual attendees.

Helpful Links

Christin Berry podcast episode on data

Super Forum 2026