The Member Engagement Show Podcast Por Higher Logic arte de portada

The Member Engagement Show

The Member Engagement Show

De: Higher Logic
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The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations. Guests share expert advice on the many facets of building and providing ongoing value to association members. You’ll come away from each episode with strategies proven to transform your organization.© Higher Logic, LLC 2025 Economía Marketing Marketing y Ventas
Episodios
  • Cybersecurity for Associations with 501CISO's Brian Scott
    Oct 2 2025

    Our guest this episode of The Member Engagement Show is Brian Scott, President and CISO of 501CISO, who talks about the increasing prevalence of cybercrime targeting nonprofits and associations. We discuss the industrialization of cybercrime, the unique vulnerabilities of smaller organizations, and the importance of cybersecurity education and training. Topics covered include:

    • Why cybercrime is worse than it’s ever been.
    • The global industrialization of cybercrime.
    • How AI is helping cybercriminals be more effective.
    • Why nonprofits and associations are becoming a bigger target.
    • Are Managed Service Providers (MSPs) always reliable protection?
    • Tips for hiring and using MSPs.
    • The impact of being the target of cybercrime.
    • Key things associations should do to protect their security and data.
    • The '501 CISO Big Six' essential protections to implement.
    • Why cybersecurity is not just an “IT problem.”

    Some Helpful Links:

    Episode on AI use and data privacy with guest Amanda DeLuke.

    Explore more resources from Brian Scott & 501CISO: cleartoneconsulting.com/publications/

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    44 m
  • From Numbers to Knowledge: Turning Data into Better Decisions with ASAE's Christin Berry
    Sep 15 2025

    Our guest on this episode of The Member Engagement Show is Christin Berry CAE, VP Business Analytics and Data services at ASAE. Christin recently presented a session at ASAE’s annual conference on how to use data to gain meaningful insights that can help you ask better questions and make better decisions. This tied in nicely to Higher Logic’s own recently released 2025 Association Community Benchmark Report, so we thought this was the perfect time to help associations more effectively collect and leverage data. Topics covered include:

    • The ways data can be most helpful to associations.
    • Gaps in the way we approach data.
    • Getting beyond just numbers to help foster faster decision-making.
    • Using different formats to get information out to constituents.
    • How offering fast answers can lead to broader content discovery.
    • Organizing information infrastructures to facilitate fast answers.
    • Data setup for internal use.
    • Data mining to combat low survey response rates.
    • Why data, in isolation, isn’t enough for good decision-making.
    • The importance of knowing why you’re gathering data.
    • Why it’s okay if your data just helps you ask better questions.
    • Why watching the pattern can be more powerful than watching the numbers.
    • The need for curious people.
    • How to not get overwhelmed with data.
    • Building automations off your data.

    Some Helpful Links

    ASAE

    Higher Logic's 2025 Association Community Benchmark Report

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    44 m
  • AI and Copyright Law: Considerations for Associations with Dorothy Deng
    Sep 4 2025

    On this timely and informative episode of The Member Engagement Show, Dorothy Deng, Partner at Whiteford, Taylor & Preston discusses AI and copyright law, especially as it relates to association management. There are many legal considerations for associations using AI and this is an excellent primer on the copyright fundamentals to stay safe and within the law. Topics covered include:

    • Fundamental copyright considerations and how they that relate to AI use.
    • The embedded principles of copyright law - human authorship and fair use.
    • Does writing AI prompts afford you ownership of the AI output?
    • Why you’re on (a little) safer ground if your prompt includes pre-existing human created copyrighted material.
    • Why those “This material was AI generated” labels might prevent you from having a copyright claim.
    • Does the percentage of human vs. AI involvement in a work matter to the copyright office?
    • How to protect yourself from unwittingly infringing on other people’s copyrights.
    • How associations should keep copyright in mind when using AI.
    • The licensing opportunities for associations as LLMs seek higher quality data.

    Some Helpful Links:

    The U.S. Copyright Office’s Report on AI

    Más Menos
    46 m
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