On this episode of Higher Logic’s “Member Engagement Show,” Higher Logic Strategic Advisor Bekah Weidner talks about ways to bring in non-dues revenue (NDR) in uncertain economic times or times of economic change. Looking for ways to boost revenue at your organization? Topics covered include:

• The importance of having diverse sources of revenue.
• Sponsorship and advertising strategies and tactics.
• Non-dues revenue from newsletters, emails, events, job boards and more.
• The right way to use your community to benefit sponsors, partners, and the association.
• Exploring all of your association content assets as sponsorship opportunities.
• The importance of keeping sponsorships aligned with your association’s tone and mission and protecting the integrity of the content assets.

Helpful Links:

For more revenue generation ideas...

• Join us on September 10, 2025 for our free webinar: From Engagement to Non-Dues Revenue: Monetizing Your Online Community
• Check out our Non-Dues Revenue Success Kit

In this episode of The Member Engagement Show, we talk with Bettina Fowler, Senior VP of Customer Success at Higher Logic to get the very best of her popular session at Higher Logic's annual Super Forum conference, “45 Ideas in 45 Minutes.” Bettina has been involved in customer success at Higher Logic for 11 years and has tons of great insights from working with customers on implementation, member engagement, and marketing strategies. Kelly chats with her about quick and easy ways to level up the way in which associations and nonprofits serve their communities. Topics covered include:

• Top things to check regularly and make sure you didn’t miss in your platform setup.
• Tools and strategies associations can easily use to improve member engagement.
• The features in your platform that you might not even know about or might be underutilized.
• Are you maximizing AI functionalities in your community management?
• All the reasons not to fear upgrades to your platform.

Helpful Links:

Higher Logic customers can access the full Super Forum session recording in the Higher Logic User Group (HUG).

Our guest on this episode of The Member Engagement Show is Higher Logic’s own Senior Product Manager, Aaron Novelle. Aaron has been a leader in the development of AI enhancements to the Higher Logic Thrive platform. With those enhancements now in beta, we wanted to catch up with Aaron about how associations can leverage AI to continuously improve the member experience. Topics covered include:

• What Higher Logic AI tools are available now and what’s on the horizon.
• What AI search assistants are and what they can do when connected to online communities.
• A primer on RAG (Resource Augmented Generation) LLMs vs. the global LLMs that power general AI tools like ChatGPT.
• How associations can deploy AI while keeping their data safe.
• Associations as the bastions of specific expertise and knowledge.
• The importance of aggregating and categorizing your association’s knowledge base - and how to make that easier.

Some Helpful Links:

Learn About Higher Logic's AI Search Assistant (and Turn it On in Your Community!)

Higher Logic's AI Toolkit

ASAE Webinar: Embracing AI Safely (with Higher Logic's Amanda DeLuke)